Authority Alchemy with Brian Horn and Jack Mize

We've all been told, “No one will anoint you, so you just have to start calling yourself an expert to be taken seriously.”

This worked well before the advent of social media, but it's something that's frequently mocked now.

But, Influencer is a title given to you by others.  

You have to do the things that make it easy for others to recognize you as influencer.

This is where you want to be.

Influencers are Educators and Advocates for the success of their clients and prospects.  This shift in mindset can change everything.

Influencers don't try to convince others that they are the “expert”.

In Episode 32, we go into how to start positioning yourself as an influencer, the drawbacks of trying to be the expert and how the “Impostor Syndrome” is hurting so many entrepreneurs.

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Ted Talks are timed precisely at 18 minutes.

Amazon Kindle has a Best Seller List dedicated to books that take 15 minutes to read.

Many websites now list how long it will take to read each article… and try to keep them all under 3 minutes.

Those who wish to influence others in today’s society have to be quick.

They have to be to the point and cutting edge in order to captivate an audience before their time or focus drifts to the next distraction.

So, if you are ready to earn the status of Influencer and the rewards that come with it you must first make sure your message is ready to be consumed in the “Digital Attention Span Economy”.

In this episode, we reveal 7 concise and impactful strategies on how to become an influencer to today’s short attention span consumers.

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On episode #30, we are talking about how to get people to like you. This can apply to anyone in your life, from your family and friends, to business associates and potential clients. Being successful in business essentially boils down to if you can get people to like you, to stay around long enough to listen to you and buy.

We will discuss the four faces of authority, how to use them and most importantly how not to over use them.

You’ll learn why you do not have to give people things to make them like you, there are many other (free) ways to accomplish this.

We’ll explain why it seems a little aggressive to say that you want to “make” someone like you. No matter who you are, how much money you have, and how popular you are, you will always have just as much people who will not like you. If you don’t believe us, look at Howard Stern or Rush Limbaugh.

We'll provide you with simple, science based influence hacks that you can use in your business to authentically influence people into liking you and clamoring to talk and work with you.

Get ready to become an expert communicator and influencer, ask the right questions, make more money and change the way that people view you to your advantage like never before.

“The first thing you have to accept is there is no universal way to make everyone like you.”

Rush Limbaugh: http://www.rushlimbaugh.com/

Howard Stern: http://www.howardstern.com

Study: Harvard Study Why We Brag So Much

How to Win Friends and Influence People by Dale Carnegie

How to Remember Just About Everything by Dale Carnegie

Influence by Robert B. Cialdini

TV Show: The Office

Movie: Arthur

Arthur v The Moose

James Spader on The Office:

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In episode #29, we are getting into sales around pop culture and how classic successful salesmen are portrayed in movies.

This week, we are talking about what most people dread, but is most important in any businesses – sales. Being a salesman has often very negative connotations.

Salespeople are often seen as con-men and bullies; and their goal is to just talk people out of their hard earned cash for things that they never wanted, needed or would benefit from. While this can be the case in some circumstances, for most, this could not be farther from the truth.

We explain the importance of understanding your potential customers and knowing what it is that they want, need or what their problem is that you can help them solve.

You will learn what it takes to be successful in sales, and you do not have to be like the Glengarry Glen Ross or the Boiler Room.

We’ll talk about how salesmen are being portrayed in popular movies and TV shows, and why this is not how things have to be sold in order to be effective.

You are about to learn tools for becoming the expert sales person that will boost your business, change your perception of the classic salesman and grow your company like you never have before.

“When you create value and make people want to buy, by being the person that you are, and being the educator and advocate, it builds authority and makes people want to do business with you.”

Brian Tracy: http://www.briantracy.com

The post I Hate Selling appeared first on Authority Alchemy | Authority Marketing Tactics.

Last week we talked about getting people to opt-in and capturing their emails. So what do you do next after you build up your email list? In episode 28 we’ll be covering what to do after you've built your email list, how to build authority with your list, and how to get people to trust you enough to open their wallets to you and buy your product or service.

We’ll discuss how often you should email your list and why, as well as give you examples of successful email marketers to follow.

You’ll learn how to structure your emails in order to connect with your audience and how to provide most value without sounding “spammy”.

We’ll explain how to build rapport with your email list subscribers, get them to open your emails more often and have them do what you want them to do (click links, watch videos, read articles etc.).

We’ll arm you with some useful tips and tricks you can use in your auto-responder emails that will engage your audience and make them trust you even more.

Get ready to become an educator and advocate for your brand using your email list and prepare to take your email game to the next level.

If you send out an email a day, or every other day, and it is all based on you getting more sales, or getting them back to your offer, that will burn the list out fast.

Ryan Levesque: http://www.ryanlevesque.net

Andre Chaperon: http://andrechaperon.com

Ben Settle: http://www.bensettle.com

Movie: The Jerk

Aweber: https://www.aweber.com

Be On Page 1 of Google Rap with Brian Horn

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In episode #27, we are getting into some more of the tactical stuff and some of the how-to’s that you guys have been asking for.

This week, we are talking about an important topic close to our hearts – lead generation and opt-ins. One of the biggest mistakes that people make today in marketing is they go straight for the sale. Most often, that kind of sale will be very tough to pull off.

We’ll explain all about the importance of the opt-in and why (knowing what’s going to happen next) we give out our email addresses and names to people.

We’ll talk about the sole purpose of the opt-in and the squeeze page.

We will explain the difference between sales copy and lead generation copy that will help you to get people to simply raise their hand.

You will learn what types of offers are currently working for getting people to opt in.

You’re about to figure out how to increase your opt-in rates dramatically and build your list like you have never done before.

Create something that is so compelling, that even if we know what’s coming next, we will still put our email in the email box.

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In this special episode of “Profiles of Authority” we talk to Tai Lopez.

Tai is an aspiring renaissance man that's the author of a few books on unrelated subjects, a member of MENSA: the high IQ society, a self made millionaire before the age of 30, a Certified Financial Planner, CHFC, CLU, and most importantly a student of life who has read over 5000 books.

Tai is part of the list of college dropouts (but managed to earn 10 or so credits). He has been an entrepreneur for 18 years and has started 12 multi million dollar companies that are all still running successfully.

Tai is addicted to traveling (51 countries on 6 continents so far) seeking the advice of the world's top minds. He credits 90% of his success to five mentors (three millionaires and two billionaires) who pointed the way.

In his spare time he likes salsa dancing, Brazilian Jiu-Jitsu, and playing classical piano. He lives in the Hollywood Hills and occasionally throws big house parties for friends and the random acquaintances they bring along.

When will things ever start going his way?  

Find out now…get to listening!

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This week, we are talking about creating your bio page. When writing a “Bio” or “About Me,” most people wait until the very last minute to throw a few things together, neglecting the importance of this page.  In reality, it is one of the most visited pages on many sites.

We’ll discuss the importance of your bio page and the kind of impact it has on your site’s visitors.

We’ll explain why telling your story will make your bio memorable; plus, we'll share the best ways to craft that story.

You’ll hear the 5 questions you will need to answer in order to create a powerful story (you can also find them in our transcript at the bottom of this post).

Get ready for actionable advice and strategies to help you craft an “About Me” that will set you apart as an educator and advocate whom others can easily relate to.

Everybody has magic when the other person doesn’t know the trick.  It is what you’re most comfortable about; look your prospect in the eye, and say: “I can help you.”

Rich Dad Poor Dad by Robert T. Kiyosaki

Think and Grow Rich by Napoleon Hill

SpeechPad.com – A transcription service

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In Episode #25 we reveal the five common mistakes people make when they are attempting to act and look like an authority.

We’ll describe the importance of simplicity.

Your pitch should be so simple that a ten year old could understand it.

You’ll learn how to make it about your prospect and not yourself. People don’t want to know what you do. They want to know what results you deliver.

Find out why many people fail at being consistent with their avatar; and why it is important not to contradict yourself.

We’ll even teach you how to course-correct these mistakes quickly so that you can move on as an authority with purposeful results.

The hunter who chases two rabbits catches neither.

Authority Mindset Which Authority Are You?: Podcast Episode

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In this week’s episode, we really dig into what it means to be an authority that inspires others and what the characteristics of an educator and advocate are.

We’ll discuss what to do, and more importantly, what not to do when you aim to inspire people to follow you or see things in a certain light.

We’ll explain how you can inspire people not only to listen to you, but also want to do business with you or refer others to you.

You will discover why showing your vulnerabilities will help you seem more human and easier to relate to.

Get ready for some simple but highly effective tips that will help you become the type of individual and communicator that others will want to follow.

“The people that are the most inspiring are the ones that are open to being inspired themselves.”

Joel Osteen: http://www.joelosteen.com 

A Book by Tony Dungy: Quiet Strength: The Principles, Practices, and Priorities of a Winning Life 

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