Authority Alchemy with Brian Horn and Jack Mize

In Episode #14, we return to the topic of Micro-Specialization and divulge 5 key secrets to developing your own brand.

We’ll describe the importance of finding a good coach who will tell it like it is, and push your boundaries.

You’ll learn how to avoid comparing yourself to others and how focusing on bettering yourself is the key to serious growth.

Brian and Jack both agree on a book that transformed their lives and is a surprise key to success as an authority.

We’ll even teach you how making mistakes and making yourself uncomfortable can work to your advantage, and often produce amazing results.

Let's go over highlights of these 5 secrets…

SECRET #1: Get Coached

There are some skills you can learn on your own, and some you can try to learn, but if you intend to take the journey to authority, you need a coach/teacher.

– They help you identify short and long term goals.

SECRET #2: Refine Your “Magic”

Current culture is all about winning. But an authority will dedicate themselves to consistently improving their craft.

Ways to improve skill set

1. Go a lot faster. You'll screw up, and in the process you'll adapt and find new improvements.

SECRET #3: Remove Ego

Arrogance, stubbornness, fear of judgement and fear of failure all come from the same place…they only occur when you’re dependent on the external environment to feel the way you want to feel.

Therefore the key to removing ego is to find a way that doesn’t rely on the external environment.

Try these 2 things to remove ego:

1. Focus on What You’ve Got
 Outside of Work

2. Lose (the Illusion of) Control

Let it all roll around you, but base your true identity on your deeper self. The only thing you can control is the way you react to the changes around you. So sit back, flow with the chaos around you and don’t let it make you nuts.

SECRET #4: Theater of the Mind

Dr. Maltz coined the phrase ‘Theatre of the Mind' in Psycho Cybernetics to represent ‘a place' you can mentally go to in order to strengthen your self-image. The self- image is the internal guidance system that tells you what you can and cannot have out of life.

How is your self-image strengthened? It is strengthened by using your creative imagination in the ‘Theatre of the Mind.'

The more you imagine your life the way you want it to be – the quicker and faster you bring what you have imagined into reality.

The more you use your creative imagination, the more you will know the meaning of the saying, ‘What You Want, Wants You.'

SECRET #5: Push Your Boundaries

What was uncomfortable yesterday becomes comfortable today.

Once you start stepping out of your comfort zone, it gets easier over time. you'll become accustomed to that state of optimal anxiety. “Productive discomfort,” becomes more normal to you, and you're willing to push farther before your performance falls off.

As you do new things, some people will love you for it. Others will be threatened by what you do, for it challenges their assumptions and the choices they’ve made.

But others’ discomfort is not yours to manage.

This episode will give you everything you need to become happier, more fulfilled and confident in your authority.

You're about to become the very best, most motivated version of yourself that you can be.

What's stopping you?

“If you make friends with yourself you will never be alone. “

This week's Authority Hack takes fantastic advantage of the newest Facebook update.

We'll teach you how to make videos that will convey your message with a video headline.

Now you can grab people's attention and really get them to engage with you!

“Psycho-Cybernetics: A New Way to Get More Living Out Of Life” by Maxwell Maltz

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The post 5 Keys To Develop Your Own Micro Specialization appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #13, we get down to the nitty gritty on how to frame your value and become a trusted and relied upon authority in your field

We'll explain the difference between becoming someone's servant and becoming their savior, and how that can pay off in dividends.

You'll learn how to utilize the theory of relativity to help frame your value to your audience, and eventually claim your authority.

We'll teach you how to frame yourself as more than a commodity, and simultaneously become invaluable to your audience.

This episode will give you the knowledge you need to present yourself as the savior that your audience needs, and put you well on your way to becoming their educator and advocate.

You're about to learn everything you need to position yourself as a true, reliable authority.

What are you waiting for?

Click PLAY above and let's start listening!

Framing is about creating your value, and the first thing you have to do is give people a reason to feel that you are more valuable.

This week's Authority Hack will be music to your ears.

We'll teach you how to get some mindblowing theme music to represent your brand, at a cost that won't break the bank.

Now you can ensure that your authority will come across loud and clear!

Fiverr: http://www.fiverr.com 

“Pitch Anything” by Oren Klaff : http://pitchanything.com/book/

If you like the show do us a HUGE favor and leave us a rating and review on ITunes (Here's How)

The post Framing Your Value appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #12, we unlock the secrets on how to transform those New Year's resolutions you've made into real, obtainable goals.

We'll explain how to change your goals into the processes and actions that are necessary to make your dreams come true.

You'll learn the importance of creating short term, actual goals that you have control over completing, and how you can translate that into establishing your authority.

We'll teach you how to dissect those wishes, determine what it's going to take to fulfill them, and create a road map to achieving success.

This episode will give you the power to overcome your doubts, teach you how to get over your bad habits, and help you finally become the trusted authority you have the ability to be.

You're about to take the first, giant step towards claiming your authority and making your resolutions come true.

What are you waiting for?

Click PLAY above and let's start listening!

“It's so important to have those checklists, just so you can see success.”

This week's Authority Hack can do wonders for the way you present videos to your audience.

Use our state of the art Youtube Control Wizard to get rid of distractions, and control the way your viewers find your content.

Now you can have the kind of sleek presentation that will really showcase your authority!

Wunderlist: http://www.wunderlist.com

Youtube Control Wizard: http://www.authorityalchemy.com/youtubecontrol

Download Free Report & Transcription PDF

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The post Wishes… Or Goals? appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #11 we go into great detail about the four questions that will revolutionize the type of engagement that you get with your prospects.

We'll explain the steps you can take to educate your potential clients and let them feel like you are an advocate for their success.

You'll hear about the importance of microspecializing, and how that can do wonders for establishing your qualifications, and eventually your authority.

We'll explain how to create just the right amount of curiosity and anxiety to want to dig deeper and hear more. We'll walk you through using your web presence the right way, generating leads, and selling your prospects on giving you the opportunity to sell them.

This episode will take you inside the mind of your prospects, teach you how to empathize and understand their situations, and help you address their concerns up-front and establish yourself as a leading authority in your field.

You're about to learn the blueprint for building the trust of your clients, engaging with them, and cementing yourself as a trusted voice in their life.

What's stopping you?

Click PLAY above and let's start listening!

“The whole purpose of positioning yourself with authority is to create that tipping point, to make them pick you. “

This week's Authority Hack is a powerful tool for anyone who has considered online advertising as a means to build authority.

Use the art of re-targeting to reinforce your qualifications, and create the feeling that you were meant to be a part of their life.

You can have the tools to really become the trusted authority in your area of expertise!

Google AdWords: http://adwords.google.com

If you like the show do us a HUGE favor and leave us a rating and review on iTunes (Here's How)

The post Authority Mindset: Inside the Mind of Your Prospects and Customers appeared first on Authority Alchemy | Authority Marketing Tactics.

This is the third installment of our special series, “Profiles of Authority“,  where we share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry.

Today we talk to Garrett J. White, the “Master Coach Mentor” and creator of the Warrior 90 Day Challenge.

At the age of 24 Garrett unleashed on the world of Investment Banking and Real Estate Investing.

Over the next 6 years Garrett became a multi-millionaire while building 3 national mortgage companies, an empire in Real Estate, and a professional speaking career traveling, training and connecting with thousands of people around the United States.

But at the age of 30 Garrett lost everything.

His empire in mortgages & real estate was unable to recover from the impact of the credit crunch and mortgage banking crisis.

He was broke, in debt beyond belief and felt completely alone.

The pressure of providing for a family and the financial explosion in his personal life created a dynamic tension that drove him to ask questions of himself he had never asked before.

These questions led him on a journey of self discovery that would ultimately liberate and awaken him to a place of wholeness he had never know before.

Now, he shares that with the world.

Listen or download this episode now to meet our friend….Mr. Garrett J. White.

SHOW RESOURCES

FREE Wake Up Warrior Video Training

Wake Up Warrior iPhone App

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The post The Death and Rebirth of Garrett J. White appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #10 we explain precisely how to add authority to your presentations and webinars, and how to cement yourself as a reliable authority in your field of expertise.

We start things off by explaining some of the worst case scenarios, what NOT to do when making your presentations.

You'll hear a host of subtle presentation techniques, that will make a world of difference in launching your authority into the stratosphere.

We'll detail exactly how to make a short and sweet presentation, what kind of preparation goes into that, and how to inject just the right amount of humor to keep things interesting.

This episode will empower you to project your passion, teach you how to be an educator and an advocate for your audience, and help you leave a lasting impression on anyone who listens to you.

You're about to learn everything you need to become a passionate, engaging and trusted authority in your field. What are you waiting for?

Click PLAY above and let's start listening!

“One of the greatest things you can do is turn customers, and even prospects, into fans that will tell other people about you.”

This week's Authority Hack gets you professional presentation templates for a price that you wouldn't believe.

With GraphicRiver.net, you can build stylish, colorful, professional presentations for less than $15.

You can have the tools to build the types of presentations most people could only dream of!

Graphic River: http://www.graphicriver.net

If you like the show do us a HUGE favor and leave us a rating and review on iTunes (Here's How)

The post How to Add Authority to your Presentations appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #9 we reveal the four most prominent authority “personas” and why specifically crafting yours will be worth your time 10x over.

We kick off the episode by revealing that you want to be considered a guru by others, it is NOT in your best interest to call yourself one.

You'll hear all about some incredibly successful personas (that you've definitely heard of), and how their deliberate actions have lead them to positions of authority.

This episode will lay out the road map to help you craft a persona that drives your authority in the direction of YOUR choosing, not just random promotion.

You'll have the tools, advice and direction to pick the best authority persona for your niche, business model and goals.  What are you waiting for… lets get started!

Click PLAY above and let's start listening!

“What you really have to figure out is which guru you are, and which you should be!”

This week's Authority Hack gets you interviewed on the radio, and almost easier than you thought was possible.

Using Fiverr, this simple method will help you get momentum, authority and publicity via a radio interview for just $5.

Now you've got some experience, you know the process and you can leverage that authority for bigger opportunities!

RESOURCES MENTIONED

Fiverr: http://www.fiverr.com

If you like the show do us a HUGE favor and leave us a rating and review on iTunes (Here's How)

The post Authority Mindset: Which “Authority” Are You? appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #8 we uncover how you can capture incredible authority and drive engagement to your brand using a few simple Facebook strategies.

We get this episode started by discussing the most powerful attributes of Facebook and why this platform is a PERFECT opportunity for engaging, testing, and relating with your followers.

You'll hear Brian's “90210 Formula” for crafting your post content, and discover the viral potential of images in your post lineup.

Whether you're looking to promote yourself as an expert, or your business as the ‘go-to' resource, this episode brings lofty social media theory down to actionable steps.

You'll be well on your way to becoming an admired and valued authority with a passionate follower base looking to share your latest content, products and services.

Click PLAY above and let's start listening!

“Give people that backstage feeling when they are looking at your Facebook posts.”

In today's Authority Hack, we talk about the iPhone app Title FX which allows you to quickly and simply turn a picture into a meme style marketing piece.

With the effectiveness of image posts on Facebook, this little tool allows anyone to snap a picture, add a caption and upload.

If you're stuck on a good quote or caption, check out BrainyQuote.com to find a killer caption, or to give you ideas for your own.

Done… it's that' easy.

BACKSTAGE PASS: Facebook Authority

Brian Horn shares his methods for building a passionate following on Facebook. He digs in deep to the “90210 Formula” highlighted in this episode, and explores 4 other areas that are guaranteed to get more interaction, more followers and establish you as an authority figure in your industry.

Click here to start this training course. 

Title FX: https://itunes.apple.com/us/app/titlefx-caption-photos-make/id585663626?mt=8

Brainy Quote: http://www.brainyquote.com

If you like the show do us a HUGE favor and leave us a rating and review on ITunes (Here's How) 

The post Authority Marketing and Building a Passionate Following on Facebook appeared first on Authority Alchemy | Authority Marketing Tactics.

In Episode #7 we dig into how to get speaking engagements using  the same authority marketing techniques we discuss every week on this show.

To start we totally dispel the myth that paid speaking appearances is where the money is…it's not.

We go over 8 Authority Marketing Techniques to Get Speaking Engagements that you can use right now.

It doesn't matter if you are a seasoned speaker, or are looking to book your very first gig, listen to this episode to get in the inside track on using AUTHORITY to book more.

You will be on your way to adding another income stream to your business, or blowing up your current speaking revenue.

Let's go!

“It usually takes me more than three weeks to prepare a good impromptu speech.” – Mark Twain

In today's Authority Hack we go over how to make your videos POP with authority and upscale branding.

This is super super cheap, and an easy way to impress prospects and fans.

Its little things..attention to small details that separates authorities…from everyone else.

Do this one.

As mentioned in the episode, we used a Fiverr gig to have sample video intro/logo reveal created.

This was a first stab at it, and I probably would have had a few things changed (less text at the beginning and about 8-10 seconds shorter). But you can grasp the concept.

You can take a look at it here:

You can get similar gigs on Fiverr here.

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The post How to Get More Speaking Engagements With Authority Marketing appeared first on Authority Alchemy | Authority Marketing Tactics.

This is the second installment of our bonus, “Profiles of Authority” series.

In this series we share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry.

Today we talk to Doug Clark, star of Spike TV's hit show, Flip Men.

Born and raised in Utah, Doug Clark graduated in 1997 from the University of Utah Magna Cum Laude with a Bachelors Degree in Economics and Science.

He worked for Colgan Air as a First Officer and a Captain until 2004 when he was hired by Sky West Airlines.

In 2011, Clark left Sky West to focus his interests solely in the real estate market.

Since 2005, his companies Equity Capital Group and Clark Venture Capital have purchased nearly 50 million dollars in property.

If you like the show do us a HUGE favor and leave us a rating and review on iTunes (Here's How).

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