Authority Marketing

In this episode of the Authority Marketing podcast, Rusty Shelton talks with Jane & Scott Wolfe, the Founders of Melba’s Famous PoBoys about their incredible business growth journey as told in their new book. The couple shares their secrets to working with your spouse in business and how they’ve built several successful businesses, which were recently recognized by multiple national publications.

In this week’s episode, Rusty Shelton chats with Jeff Pedowitz, President & CEO of The Pedowitz Group, about agency life and why he prefers “the loop” to the outdated marketing funnel to maximize the lifetime revenue of a customer. Jeff talks about how his communication and leadership skills have evolved over his 14 years of owning his agency, and how marketing and sales teams can work more closely together towards common goals.

In today’s episode of the Authority Marketing podcast, Rusty Shelton talks with the President and Founder of GKC Search & Consulting about how to get talent, grow talent, and keep talent. Eric dives into his LEAD principles, the eight questions that you need to ask the leaders in your organization, and his thoughts on The Great Resignation.

In today’s episode, Rusty Shelton has Steve Melink, the Founder and Chairman of Melink Corporation, on the show to discuss his entrepreneurial journey, from his career as an engineer for Fortune 500 companies to starting his own HVAC organization and later becoming a thought leader in the clean energy movement for corporations. Steve also gives tips on how business leaders can commit to clean energy and use it in their marketing to gain recognition, top talent, and new opportunities.

In this week’s episode, host Rusty Shelton talks with Carey Lohrenz about how she transitioned her career in military aviation to one that inspires thousands as a two-time, bestselling author, podcast host, and keynote speaker. They talk about the characteristics of great leaders, experiencing crucibles, and how to set your own span of control.

In today’s episode of the Authority Marketing podcast, Rusty Shelton talks about all things post-pandemic HR and how his consulting business as well as companies he consults with were affected during the pandemic with author and CEO Bill Lyons. They discuss the new perks and work environment trends that many companies are implementing to attract and keep top talent.

This week, Rusty Shelton talks shop and work-life balance with Rocco A. Carriero, the founder of his own wealth management firm. Rocco gives our listeners some comprehential financial planning and estate planning advice, as well as how his book’s “three cords approach” helps readers manage business, family, and self-care.

In this episode of the Authority Marketing podcast, Rusty Shelton talks with Dr. Ryan P. Robinson about how his entrepreneurial spirit led him to a career in dentistry and how he created the “wow experience” in his practice to gain more referrals effortlessly. Dr. Robinson spills on how he established his authority with his staff and patients as a young and even younger-looking doctor. He also breaks down how he’s invested in his staff and pivoted his practice to a more niche market in hopes to bring airway health to the forefront of healthcare and help tens of thousands of patients around the world.

On this episode of the Authority Marketing podcast, Rusty Shelton talks to Founder and CEO of Accounting Seed Tony Zorc about Iconoclasm, which he has applied to all areas of his life and business, and also happens to be the name of his bestselling book. Tony explains how he thinks other entrepreneurs can apply this unique way of thinking to their approach to become the authority in their field.

Today, host Rusty Shelton and Founder & Chairman of CapWealth Tim Pagliara talk about how he differentiated his financial advising firm in a mid-market city by investing funds in the right choices, not the easy ones that often give instant gratification. Tim also dives into the concept behind his new book, Another Big Lie, and how to “focus your focus”.