Authority Marketing

This week, Rusty Shelton talks with good friend and fellow Austin-based marketer, Nick Alter, about how building the perfect website is much like building a custom home and why the laborious process is so important to your personal and business’s brand. Nick also reveals the four things you need to answer as to why a client should choose your business over a competitor, and why he’s obsessed with helping businesses and communities grow in a way that is both sustainable and scalable.

In this week’s episode, Rusty Shelton talks with CEO of the telos institute Rick Simmons about his new book and his Authority Marketing journey in the executive coaching and consulting industry. Rick shares how he and his wife, the co-founder of the telos institute, carved out their niche by helping business leaders find their liminal space to make impactful changes, break patterns, and harness periods of disruption as vehicles to alter the trajectory and growth of the organizations they lead.

Today, host Rusty Shelton and digital marketing expert and CEO of Zilker Media Paige Velasquez Budde discuss the social media algorithm shifts that are ranking personal profiles, live content, and feeds even higher, and why that is. Paige gives tips about how business leaders can change their mindset to become more comfortable with being visible as a thought leader rather than hiding behind their company or organization’s corporate brand, including what she thinks is the quickest way to climb to a top Authority Marketing position in your industry.

Toby Mathis, Founding Partner of Anderson Legal and multi-book author, talks with Rusty Shelton about how he branded himself the “rouge tax attorney” and how he broke out of a commoditized industry to build his brand and business around his give-give-give-get model.

This week, Rusty Shelton catches up with long-time friend and Advantage’s first intern, John C. Lindsey. John dives deep on how to become the Authority in a specific niche industry, like he did with self-storage, and how to create your own reputation and legacy, even when taking over a family business. Rusty and John also talk about approaching work-life balance differently than the generations before them.

On this episode of the Authority Marketing podcast, Rusty Shelton talks with Veta T. Richardson, President & CEO of Association of Corporate Counsel about how she ran a global non-profit company during the pandemic and the six habits you can implement to overcome obstacles and opportunities, which happens to be the topic of her recently released book.

This week, Rusty Shelton connects with Salesforce.org Executive and the leader of the Democratize Ventures Brandolon Barnett about the recent release of his book and how to build a career that impacts others for the greater good. Brandolon talks about how anyone can connect a business to social impact to attract consumers and retain talent. Brandolon also offers a step-by-step thinking pattern for company leaders who want to expand their efforts in the Corporate Social Responsibility movement, especially if they feel they are behind or too small to make a difference.

In today’s episode of the Authority Marketing podcast, Rusty Shelton talks to Certified EOS Implementer and author of The Human Team Jeanet Wade. They talk about the best way to leverage the “people element” in the workplace to create better productivity and company culture, especially post-pandemic. Jeanet gives tips for leaders on how to meet human needs to self-actualize their organizations and how to test to see if you have a team health dynamic issue. Jeanet talks about the importance of character and trust in her Authority Marketing journey.

In this week’s episode, Rusty talks to Alexander Bant, the Chief of Research for CFOs at Gartner and the author of Not Doing List: Catapult Your Career by Upping Your “No” Game. Alexander and Rusty dive in on how to eliminate distractions throughout your day, how to best use your 168 hours per week, and how to create your own strategic not doing list. They talk about how to utilize technology and data to best take advantage of your time and how to filter what is most important for you to focus on that will make a difference in the long run for your business and career. Alexander also answers the age-old question: why do people have such a hard time saying “no” in the first place?

On today’s episode of the Authority Marketing podcast, Rusty Shelton talks to author and President & CEO of Duffy Group, Inc. about recruiting, her entrepreneurship journey, and how she empowers women. Kathleen teaches us how recruiting has changed over her 30-year career and what leaders should consider when hiring for a role in today’s society.