Authority Marketing

This week, Rusty talks to Helen Chong, Founder of Haylen Group and author of Power To Change Lives, about how her family going bankrupt as a child changed her perception of financial security, independence, and taking chances. Helen discusses what it was like to come to America as a teenager and break into a male-dominated, real estate industry. She lifts the curtain on how she leveraged Authority Marketing, her book, and newsjacking to build trust and credibility.

In today’s episode, Rusty talks with Board Chairman of The Leisure Collective and author of Stuck In The Middle Seat, Stephen E. Gerard about the highs and the lows of starting his first company at the age of 40. Stephen dives into his “Learn, Lead, and Leverage” concept and how he organizes and books his talks for college students. You’ll also learn what keeping a diary did for Stephen, his “business soul,” and how it gave him material for his new book.

This week, Rusty chats with Mark Heydt, Founder of Game Plan Leader, about his new book and his transition from executive leadership positions at large, corporate companies to building his consulting business. Mark talks with Rusty about when he knew it was time to actively pursue building his own thought leadership, his secrets and cadence for content creation, and how the pandemic shook up his book launch party plans.

We hear about cyber security and breaches all the time, but what should you be doing to protect yourself and your company? On today’s episode, Rusty interviews Mathieu Gorge, CEO and Founder of VigiTrust, about cyber security, the creation of his e-learning platform, and the shift from someone with something to sell to someone with something to teach. Mathieu gives helpful advice on how he became a speaker, go-to expert, and authority in his industry to generate more leads for his business.

This week, Rusty talks with Michele Bailey, Founder of The Blazing Group, about branding “from within” and the connection between team member happiness in all areas of life and a business’ success. She discusses her new book, The Currency of Gratitude, her My Big Idea® program, and how she makes time to show her gratitude every week.

In our very first episode of Authority Marketing, Rusty talks with author and Founder of Climb Leadership International Chuck Garcia about leading with empathy, thinking bigger sooner, and finding the riches in the niches. Chuck also reflects on what he learned from the early days of his career as a Bloomberg executive about communication and what he wishes he had started doing sooner.

The Authority Marketing podcast is all about how to build a personal brand with an emphasis on impact & business growth - not ego. Drawing on interviews with some of the world's most influential thought leaders, this marketing podcast will teach you how to build your personal brand, conquer social media marketing, grow your audience and make a bigger impact with Authority Marketing.