Authority positioning, a podcast with Dr. Angela Lauria. Learn how agencies and clients became successful through authority positioning.

Authority positioning will make you the obvious choice to your target audience. Dr. Lauria will explain how this could be one of the best tools your agency will ever use. 

Dr. Angela Lauria, freelance ghostwriter, and editor, founded The Author Incubator in 2013. The Author Incubator was first created to be a home for bold, influential—even radical—ideas in publishing. Angela had planned a career in activism and social change after completing her PhD in the European Graduate School where her dissertation “From Medea to Media: Live Performance as a Vehicle for Social Change” was published by ATRPOS PRESS as part of the Think Media Philosophy Series.

Little did Angela realize that it was this experience of getting her own book published that would forever alter her trajectory and unknowingly provide her with authority positioning. To pay her way through graduate school, she helped companies and individuals write and publish their books.

However, when Angela realized the publishing industry was ripe with subversion and disruption, she decided that she was being called to do something about it. It was then that she had the vision to create The Author Incubator: To empower agents of change and transformation; coaches, healers, lightworkers to write their book, to create a difference, and ultimately, to create massive social change in the process.

What you will learn in this episode is about authority positioning:

• Ways Dr. Angela and her team expertly craft their marketing strategies
• Examples of bold moves that Dr. Angela implements to become more helpful and impactful for her community
• How Dr. Angela’s perspective on authority positioning has led to 27 of her clients becoming millionaires
• What methods and filters in her conversations result in the shortest pathway for her clients reaching their goals
• The Gold Star Idea approach

Resources:

• Read how to establish your authority positioning as an author and entrepreneur in this blog
• Website: https://theauthorincubator.com/
• LinkedIn: https://www.linkedin.com/in/angelalauria
• Twitter: https://twitter.com/alauria
• Listen to a related authority positioning podcast with Tom Schwab