Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

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Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane episodes

  • From Newsroom to Novel: How Your Career Experience Makes Your Book Stand Out with John DeDakis

    Award-winning journalist and novelist John DeDakis joins host Allison Lane to show how your career, no matter the field, can power your book. From CNN’s breaking news desk to gripping thrillers, John shares how professional expertise makes stories believable, urgent, and unforgettable. Allison and John break down writing techniques for pacing, building suspense, tackling difficult truths, and navigating today’s publishing world.

    With honesty and wit, they tackle harnessing personal stories, even life’s hardest moments, and blending hard-earned skills into bestselling pages. Allison shares her own real-life experiences to prove that every background can bring something bold to the table. Practical advice on pitching, overcoming imposter syndrome, publishing realities, and finding your writing community rounds out this insightful, encouraging episode.

    Allison and John cover:

    • (00:00:00) Turning career expertise into captivating stories 
    • (00:02:07) Secrets for pacing, suspense, and urgency from a newsroom pro 
    • (00:05:25) How to hook readers and agents from page one 
    • (00:09:44) Busting through imposter syndrome and getting started 
    • (00:12:05) Writing about hard life experiences with authenticity 
    • (00:16:18) Why vulnerability and real emotion create a connection 
    • (00:19:36) Understanding today’s book business and handling rejection 
    • (00:23:44 Query and proposal tips that get attention 
    • (00:26:20) How to find agents, writing communities, and expert feedback 
    • (00:28:06) John’s best advice: just start, revise, get feedback, and believe in your story 

    Resources Mentioned:

    • John DeDakis website: https://johndedakis.com/ 
    • John’s Book: Enemies Domestic: Book Six in the Lark Chadwick Mystery series: https://bookshop.org/a/55773/9798890221537 
    • Publisher’s Lunch newsletter: PublishersMarketplace.com 
    • Allison’s FREE Book Proposal Guide: lanelit.com/book-deal 

    Listen in to learn how to use your background to make your book stand out, master story structure and pitching, and get honest advice from publishing insiders.

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685


    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and sha...

    31 min
  • Stop Overlooking Your Success: Learn How to Track, Celebrate, and Own Your Wins

    Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide.

    This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about growing your author visibility, tracking your wins, and stepping into your next level of success. This episode will remind you exactly why knowing yourself is the foundation of every strong author brand.

    🎧 Tune in to learn how to pay attention to your achievements and how that awareness can transform your author career.

    Allison covers:

    • 00:00 – The cautionary tale that sparked this episode
    • 02:00 – How The Author’s Edge reached Apple’s Top 5%
    • 04:00 – The importance of tracking your wins and milestones and updating your bio
    • 06:00 – How to become your own best marketer and publicist
    • 08:00 – A personal invitation to take charge of your author goals

    Resources Mentioned

    • Free Author Bio Template: lanelit.com/package
    • Connect with Allison: [email protected] 
    • Follow Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ 

    If you loved today’s insights, please take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your support helps more authors discover practical tools to grow their visibility and confidence.

    Share this episode with a fellow author who needs the reminder: You are your own best marketer.

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685


    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and sha...

    10 min
  • How to Monetize and Turn Your Book into a Six-Figure Income Stream with Julie Chenell

    What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your book becomes a powerful tool for a scalable business, not just a one-time sale.

    Julie, a digital marketer who built a multi-million dollar business without a book, shares her framework for finding your readers and monetizing your expertise without guesswork. This is a must-listen for anyone who wants to write a book, launch a book, or publish their work with a clear strategy for success and sustainable income.

    In this episode, Allison and Julie discuss:

    • [00:02] Why book sales alone won’t create a six-figure income
    • [00:06] The “Hawaii journey” analogy for author monetization
    • [00:10] How to choose between high-ticket vs. scalable offers
    • [00:13] The 3 reflection exercises to design your business model
    • [00:17] Why most authors struggle to identify the real problem they solve
    • [00:21] How to make six figures with your book before it’s published
    • [00:24] The baker’s story: being the best isn’t enough—you need to sell
    • [00:26] Julie’s one tip every author must follow

    Resources Mentioned:

    • Julie’s Website: https://juliechenell.com/ 
    • Book: Million Dollar Grit by Julie Chenell https://a.co/d/hZCfOHk 
    • Podcast: Million Dollar Grit: https://milliondollargrit.com/ 
    • Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliechenell/
    • Get Allison’s Essential Author Bio Package: https://www.lanelit.com/package

    If you enjoyed today's episode and learned something new about building your author platform, please take a moment to rate and review The Author's Edge. Your support helps us reach more authors and helps us on our mission to help authors make more money from their books.

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685


    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and sha...

    28 min
  • Author Marketing Made Simple: Systems That Save Time and Keep You Visible with Allison Lane

    How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Allison shows how ditching busy work, building repeatable systems, and knowing when (and how) to delegate can totally change your workflow.

    Allison also calls out common mistakes, explains her favorite tools, and emphasizes the one thing nobody else can do for you: write your book. If you're ready to spend less time tinkering and more time sharing your ideas, this episode is for you.

    In this episode, Allison covers:

    • 00:00 Allison shares how she manages to get everything done without burnout.
    • 00:45 She focuses on practical systems instead of a nonstop hustle.
    • 01:10 Her framework includes outcomes, priorities, and templates.
    • 02:15 Templates save time and prevent starting from scratch.
    • 03:00 She explains how smart delegation frees creative energy.
    • 04:20 Staying involved ensures quality and consistency.
    • 05:00 Descript and Castmagic help her repurpose content fast.
    • 06:10 She compares content reuse to making new dishes from the same dough.
    • 06:45 Organized folders keep her team aligned and efficient.
    • 07:15 Systems protect focus and eliminate wasted effort.
    • 07:45 She challenges listeners to turn one task into a system.
    • 08:00 Allison ends by urging authors to spend time writing, not editing.

    Resources Mentioned:

    • Allison Lane’s website: https://www.lanelit.com/  
    • Kajabi – https://app.kajabi.com/r/XHNMfLXC 
    • Sneha HireMath’s Kajabi Template Pack:  https://www.snehahiremath.com/kajabi-template-shop 
    • Descript – a tool used to edit podcasts: https://get.descript.com/mew7wqdktfsm 
    • Castmagic – an AI tool that extracts content: https://app.castmagic.io/ 
    • Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ 

    Ready to get more done without burning out? Tune in to this episode of The Author’s Edge and learn how to use systems, delegation, and templates to keep your author activities running smoothly.

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685


    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and sha...

    9 min
  • Visibility, Turning Life Into Story, and the New Rules of Book Marketing with bestselling author Arielle Ford

    What happens when a bestselling nonfiction author and world-renowned publicist decides to write her first novel? Allison Lane welcomes her client and friend, Arielle Ford, a celebrated author of The Soulmate Secret and Turn Your Mate Into Your Soulmate, and now a novelist with her debut, The Love Thief.

    Arielle shares how a real-life experience inspired her first novel, what she learned about the steep differences between writing nonfiction and fiction, and why book marketing today requires authors to build visibility long before their launch. Together, Allison and Arielle share the biggest mistakes authors make, the role of platform in publishing, and how to market your book without burning out.

    Discover how to turn life into a story, connect with readers, and approach your author journey with confidence.

    In this episode, Allison and Arielle discuss:

    • 00:02 – Why the old book tour model no longer works
    • 00:04 – The #1 mistake nonfiction authors make on social media
    • 00:06 – Why “it’s coming” posts kill reader excitement
    • 00:09 – Why you must become the CEO of your book’s marketing plan
    • 00:15 – What publishers really want to see in your proposal
    • 00:18 – The hard truth about how few readers finish books
    • 00:19 – Arielle’s journey moving from nonfiction to fiction writing
    • 00:22 – How beta readers shape a manuscript
    • 00:23 – Arielle’s advice: define your “why” before you publish

    Resources Mentioned:

    • Arielle Ford’s website: https://www.arielleford.com/ 
    • Arielle Ford’s Book:
      • The Soulmate Secret: Manifest the Love of Your Life with the Law of Attraction: https://bookshop.org/a/55773/9780061696961 
      • Turn Your Mate Into Your Soulmate: A Practical Guide to Happily Ever After: https://bookshop.org/a/55773/9781504653084 
      • The Love Thief: A Novel: https://bookshop.org/a/55773/9781401999070
    • Connect with Allison Lane: https://www.lanelit.com/ 

    If you enjoyed today’s conversation, please take a moment to rate, review, and share The Author’s Edge. Your support helps more authors learn how to publish, launch, and promote their books successfully.

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685


    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and sha...

    26 min
  • Pitch Your Potential: The Secret to Unlocking Your Career with Dr. Vicki Johnson

    Are you dreaming of a book deal, a keynote speech, or a fellowship but feel like those opportunities are out of reach? What if the secret to getting published and boosting your author visibility has nothing to do with your social media metrics or resume? This episode is all about reverse engineering your author marketing to get chosen for the rooms you belong in. 

    Join host Allison Lane and guest Dr. Vicki Johnson, author of Pitch Your Potential, as they reveal the biggest mistake authors make when pitching themselves and the mindset shift you need to make to land your dream opportunities. You'll learn how to stop comparing yourself to others, overcome imposter syndrome, and get clear on your mission so you can attract the right opportunities without guesswork. 

    Tune in to discover how to create a compelling vision of your future and unleash your full potential.

    In this episode, Allison and Dr. Vicki discuss:

    • [00:01:45] Discover the #1 mistake authors make when pitching their work.
    • [00:05:00] Learn the mindset shift you need to build real authority.
    • [00:09:20] Find out why you need to stop waiting for permission and create your own opportunities.
    • [00:15:20] Understand how focusing on a mission, not just the opportunity, changes everything.
    • [00:22:00] Get actionable tips on how to use LinkedIn to find book deals and get noticed.

    Dr. Vicki Johnson, a speaker, author, and four-time fellowship winner, helps ambitious professionals secure elite opportunities by teaching persuasive communication strategies. As the founder of ProFellow and a social entrepreneur, her methods have helped her community win over $500 million in merit-based funding awards.

    Resources Mentioned:

    • Dr. Vicki’s Site: https://www.drvickijohnson.com 
    • Pro-Fellow: A platform with a free database of fellowships and fully-funded graduate programs: https://www.profellow.com/ 
    • Dr. Vicki’s Book: Pitch Your Potential: The Formula for Winning Dream Jobs, Awards, and Elite Opportunities: https://bookshop.org/a/55773/9781394328260 
    • Connect with Dr. Vicki on LinkedIn: https://www.linkedin.com/in/vjohnson1 

    If you found value in today's episode and feel inspired to go bolder in your author journey, please share this with a fellow author who needs this message. Don’t forget to rate and review the podcast; your support helps us reach more authors just like you.

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685


    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and sha...

    29 min
  • 5 Proven Ways to Land High-Impact Podcast Interviews with Alice Draper

    What if the fastest way to grow your author visibility had nothing to do with social media? 

    Allison Lane is joined by podcast pitching expert Alice Draper, who shares why landing podcast interviews is one of the most effective book promotion strategies for authors. And how you can start pitching yourself even if you don’t have a book yet.

    If you want to reach more readers, position yourself as an authority, and make podcast guesting part of your book launch strategy, this episode is packed with practical insights you can apply right away. Tune in and learn how to pitch smarter, show up better, and grow your audience through podcasts.

    In this episode, Allison and Alice discuss:

    • [0:00] Why podcast guesting is more effective than social media for authors
    • [2:00] The biggest mistake authors make when pitching themselves
    • [6:00] What makes a great interviewee that hosts love to invite back
    • [8:00] How to find podcasts that actually want to hear from you
    • [11:00] Essentials of a strong pitch (and what to avoid)
    • [15:00] Why a clear strategy beats a “spray and pray” approach
    • [18:00] How to craft a simple, effective call to action
    • [20:00] The truth about time, priorities, and pitching consistently
    • [24:00] Why podcasting only works if it feels good for you

    Alice Draper is the founder of Hustling Writers and host of My Rejection Story, where bestselling authors share how setbacks shaped their success. She’s on a mission to make publicity accessible, has placed clients on top 0.5% podcasts, and her work appears in HuffPost, Business Insider, VICE, and Refinery29.

    Resources Mentioned:

    • Alice Draper’s Website: https://hustlingwriters.com/ 
    • Alice Draper’s Pitch Template: https://hustlingwriters.com/template/ 
    • Connect with Alice on IG:https://www.instagram.com/alicedraper/ 

    If you enjoyed today’s tips, please take a moment to rate, review, and share The Author’s Edge. Your support helps us reach more authors who want to market their books with confidence and clarity.

    Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685


    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and sha...

    28 min
  • From Corporate Life to Book Coach: Getting Book Deals + Building Platforms with Allison Lane

    In this episode of Author’s Edge, host Allison Lane swaps seats and becomes the guest. Interviewed by Victoria Meyer, host of The Chemical Show, Allison shares how her 25+ years in global brand marketing with companies like Unilever, Burt’s Bees, and The Body Shop shaped her approach to helping authors land book deals, launch bestsellers, and build platforms that last. She breaks down everything from the role of a book proposal to the reality of author-led marketing.

    You’ll discover why writing a full manuscript isn’t the first step to landing a book deal, what agents and publishers really want to see, and the proven steps Allison uses to help women experts publish successfully. She also reveals how authors can build platforms that attract opportunities - from bestseller launches to media features and paid speaking.

    In this BONUS episode, Victoria and Allison discuss:

    • [00:00–04:00] Early career lessons: How journalism and PR taught Allison the power of saying “yes with enthusiasm.”
    • [04:00–07:50] Corporate insights: What working with global brands revealed about the bigger marketing puzzle.
    • [10:30–13:00] Breaking free from limits: Why corporate systems often hold women experts back - and how to claim your authority.
    • [15:00–16:30] Publishing truths: Why a strong book proposal matters more than a finished manuscript.
    • [18:45–21:00] Publishing options: Traditional, self, hybrid, and university presses - and how to choose the right path.
    • [21:00–24:00] Marketing reality: Why even big publishers expect authors to drive their own marketing.
    • [25:00–26:20] Next steps: Clear guidance if you’ve ever thought about writing a book.

    Resources Mentioned:

    • Allison Lane’s website: https://www.lanelit.com/
    • Book Deal Blueprint: https://www.lanelit.com/proposal
    • Connect with Victoria Meyer: https://www.linkedin.com/in/victoria-king-meyer/ 
    • Victoria’s podcast: https://www.thechemicalshow.com/

    If you’ve wondered how to go from expert to published author, this episode gives you the roadmap - straight from someone who’s helped countless women experts secure book deals and amplify their visibility.

    Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685


    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and sha...

    28 min
  • Getting Ready for Publicity with a Publicist’s Must-Haves: with Marissa Eigenbrood

    Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential foundations every nonfiction author needs before investing in publicity. From building a platform and creating an author-centered website to choosing the right social media channel, this conversation gives you the tools to set up lasting visibility and momentum.

    If you want your book to be more than a launch-day splash, tune in for practical strategies to grow your audience and make publicity work for the long haul.

    In this episode, Allison and Marissa discuss: 

    • [00:01] Why publicity is only one slice of book marketing
    • [00:04] What “platform” really means for authors
    • [00:08] The website mistake that stalls publicity efforts
    • [00:12] Why your name—not your book title—should be your brand
    • [00:16] How to focus on the right audience without diluting your message
    • [00:19] Why publication day is just the beginning
    • [00:22] How hybrid and self-published authors can land major media
    • [00:25] The mindset shift: book costs as business investments
    • [00:27] Why contributor content can be more powerful than features

    Marissa Eigenbrood, President of Smith Publicity, is a passionate advocate for authors, specializing in crafting long-term publicity strategies that transform literary voices into influential, enduring brands.

    Resources Mentioned:

    • Smith Publicity Website: https://www.smithpublicity.com/
    • Smith Publicity Podcast: https://www.smithpublicity.com/podcast/
    • Connect with Marissa on LinkedIn: https://www.linkedin.com/in/meigenbrood/ 
    • Book Reco: 
      • Quick Confidence: Be Authentic, Boost Connections, and Make Bold Bets on Yourself by Selena Rezvani: https://bookshop.org/a/55773/9781038707833 
      • Quick Leadership: Build Trust, Navigate Change, and Cultivate Unstoppable Teams by Selena Rezvani: https://bookshop.org/a/55773/9781394339792 
    • Smarterqueue: https://smarterqueue.com?afmc=2re

    If you enjoyed these tips, take a moment to rate and review The Author’s Edge. Your support helps us reach more authors ready to grow their visibility and share their work with the world. Share this episode with a friend who’s preparing to launch a book.

    Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685


    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and sha...

    30 min
  • How to Recover from Burnout and Reclaim Your Energy with Cait Donovan

    Burnout isn’t a personal failure; it’s a signal.

    Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison to share how we can recognize the hidden drivers of burnout and rebuild our energy without guilt. 

    They explore practical self-care strategies, the neuroscience behind exhaustion, and how to channel frustration into the bold next chapter of your career. Tune in and learn how to reclaim your energy so your publishing journey feels sustainable, not draining.

    In this episode, Cait and Allison discuss:

    • [00:00] Intro & Setup: Why burnout isn’t a failure but a signal for change
    • [02:00] Burnout Triggers: Perfectionism, people-pleasing, and hyper-independence
    • [04:00] The Science: Why your brain misses burnout signals + how stress narrows vision
    • [14:00] Recovery Tools: Two starting points — foundational self-care and resentment journaling
    • [08:00] Career & Growth: Why high achievers get stuck and can’t see new possibilities
    • [16:00] Mindset Shifts: Using resentment as a superpower + rebuilding trust with your body
    • [20:00] Cait’s Story: From thriving in Prague to realizing it was time to pivot
    • [25:00] The Takeaway: Burnout isn’t your fault — recovery leads to a bolder, bigger life

    Cait Donovan, keynote speaker and burnout strategist, helps leaders and teams deliver results without burning out through science-based, practical systems. Host of FRIED: The Burnout Podcast and author of The Bouncebackability Factor, she brings a clear, blame-free, outcome-focused approach to every stage and organization.

    Resources Mentioned:

    • Cait Donovan’s website: CaitDonovan.com 
    • Podcast: FRIED: The Burnout Podcast: https://podcasts.apple.com/us/podcast/fried-the-burnout-podcast/id1469939920 
    • Book: The Bouncebackability Factor: End Burnout, Gain Resilience, and Change the World by Caitlin Donovan: https://bookshop.org/a/55773/9781735194905 
    • Connect on LinkedIn: https://www.linkedin.com/in/caitdonovanspeaks/ 
    • Book Reco: The Lady Hardcastle Mysteries by T E Kinsey: https://www.tekinsey.uk/ 

    If you enjoyed today’s tips, please take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who are ready to build visibility and share their work with the world. Don’t forget to share this episode with a fellow writer who may need it.

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    Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685


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About Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

From the publisher's feed

The Authors' Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.

Hosted by nonfiction book coach and publishing…

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