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Award-winning journalist and novelist John DeDakis joins host Allison Lane to show how your career, no matter the field, can power your book. From CNN’s breaking news desk to gripping thrillers, John shares how professional expertise makes stories believable, urgent, and unforgettable. Allison and John break down writing techniques for pacing, building suspense, tackling difficult truths, and navigating today’s publishing world.
With honesty and wit, they tackle harnessing personal stories, even life’s hardest moments, and blending hard-earned skills into bestselling pages. Allison shares her own real-life experiences to prove that every background can bring something bold to the table. Practical advice on pitching, overcoming imposter syndrome, publishing realities, and finding your writing community rounds out this insightful, encouraging episode.
Allison and John cover:
Resources Mentioned:
Listen in to learn how to use your background to make your book stand out, master story structure and pitching, and get honest advice from publishing insiders.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit
🔔 Subscribe or Follow for more tips and insights on publishing and marketing
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Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide.
This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about growing your author visibility, tracking your wins, and stepping into your next level of success. This episode will remind you exactly why knowing yourself is the foundation of every strong author brand.
🎧 Tune in to learn how to pay attention to your achievements and how that awareness can transform your author career.
Allison covers:
Resources Mentioned
If you loved today’s insights, please take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your support helps more authors discover practical tools to grow their visibility and confidence.
Share this episode with a fellow author who needs the reminder: You are your own best marketer.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit
🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and sha...
What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your book becomes a powerful tool for a scalable business, not just a one-time sale.
Julie, a digital marketer who built a multi-million dollar business without a book, shares her framework for finding your readers and monetizing your expertise without guesswork. This is a must-listen for anyone who wants to write a book, launch a book, or publish their work with a clear strategy for success and sustainable income.
In this episode, Allison and Julie discuss:
Resources Mentioned:
If you enjoyed today's episode and learned something new about building your author platform, please take a moment to rate and review The Author's Edge. Your support helps us reach more authors and helps us on our mission to help authors make more money from their books.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit
🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and sha...
How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Allison shows how ditching busy work, building repeatable systems, and knowing when (and how) to delegate can totally change your workflow.
Allison also calls out common mistakes, explains her favorite tools, and emphasizes the one thing nobody else can do for you: write your book. If you're ready to spend less time tinkering and more time sharing your ideas, this episode is for you.
In this episode, Allison covers:
Resources Mentioned:
Ready to get more done without burning out? Tune in to this episode of The Author’s Edge and learn how to use systems, delegation, and templates to keep your author activities running smoothly.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit
🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and sha...
What happens when a bestselling nonfiction author and world-renowned publicist decides to write her first novel? Allison Lane welcomes her client and friend, Arielle Ford, a celebrated author of The Soulmate Secret and Turn Your Mate Into Your Soulmate, and now a novelist with her debut, The Love Thief.
Arielle shares how a real-life experience inspired her first novel, what she learned about the steep differences between writing nonfiction and fiction, and why book marketing today requires authors to build visibility long before their launch. Together, Allison and Arielle share the biggest mistakes authors make, the role of platform in publishing, and how to market your book without burning out.
Discover how to turn life into a story, connect with readers, and approach your author journey with confidence.
In this episode, Allison and Arielle discuss:
Resources Mentioned:
If you enjoyed today’s conversation, please take a moment to rate, review, and share The Author’s Edge. Your support helps more authors learn how to publish, launch, and promote their books successfully.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit
🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and sha...
Are you dreaming of a book deal, a keynote speech, or a fellowship but feel like those opportunities are out of reach? What if the secret to getting published and boosting your author visibility has nothing to do with your social media metrics or resume? This episode is all about reverse engineering your author marketing to get chosen for the rooms you belong in.
Join host Allison Lane and guest Dr. Vicki Johnson, author of Pitch Your Potential, as they reveal the biggest mistake authors make when pitching themselves and the mindset shift you need to make to land your dream opportunities. You'll learn how to stop comparing yourself to others, overcome imposter syndrome, and get clear on your mission so you can attract the right opportunities without guesswork.
Tune in to discover how to create a compelling vision of your future and unleash your full potential.
In this episode, Allison and Dr. Vicki discuss:
Dr. Vicki Johnson, a speaker, author, and four-time fellowship winner, helps ambitious professionals secure elite opportunities by teaching persuasive communication strategies. As the founder of ProFellow and a social entrepreneur, her methods have helped her community win over $500 million in merit-based funding awards.
Resources Mentioned:
If you found value in today's episode and feel inspired to go bolder in your author journey, please share this with a fellow author who needs this message. Don’t forget to rate and review the podcast; your support helps us reach more authors just like you.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit
🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and sha...
What if the fastest way to grow your author visibility had nothing to do with social media?
Allison Lane is joined by podcast pitching expert Alice Draper, who shares why landing podcast interviews is one of the most effective book promotion strategies for authors. And how you can start pitching yourself even if you don’t have a book yet.
If you want to reach more readers, position yourself as an authority, and make podcast guesting part of your book launch strategy, this episode is packed with practical insights you can apply right away. Tune in and learn how to pitch smarter, show up better, and grow your audience through podcasts.
In this episode, Allison and Alice discuss:
Alice Draper is the founder of Hustling Writers and host of My Rejection Story, where bestselling authors share how setbacks shaped their success. She’s on a mission to make publicity accessible, has placed clients on top 0.5% podcasts, and her work appears in HuffPost, Business Insider, VICE, and Refinery29.
Resources Mentioned:
If you enjoyed today’s tips, please take a moment to rate, review, and share The Author’s Edge. Your support helps us reach more authors who want to market their books with confidence and clarity.
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit
🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and sha...
In this episode of Author’s Edge, host Allison Lane swaps seats and becomes the guest. Interviewed by Victoria Meyer, host of The Chemical Show, Allison shares how her 25+ years in global brand marketing with companies like Unilever, Burt’s Bees, and The Body Shop shaped her approach to helping authors land book deals, launch bestsellers, and build platforms that last. She breaks down everything from the role of a book proposal to the reality of author-led marketing.
You’ll discover why writing a full manuscript isn’t the first step to landing a book deal, what agents and publishers really want to see, and the proven steps Allison uses to help women experts publish successfully. She also reveals how authors can build platforms that attract opportunities - from bestseller launches to media features and paid speaking.
In this BONUS episode, Victoria and Allison discuss:
Resources Mentioned:
If you’ve wondered how to go from expert to published author, this episode gives you the roadmap - straight from someone who’s helped countless women experts secure book deals and amplify their visibility.
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit
🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and sha...
Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential foundations every nonfiction author needs before investing in publicity. From building a platform and creating an author-centered website to choosing the right social media channel, this conversation gives you the tools to set up lasting visibility and momentum.
If you want your book to be more than a launch-day splash, tune in for practical strategies to grow your audience and make publicity work for the long haul.
In this episode, Allison and Marissa discuss:
Marissa Eigenbrood, President of Smith Publicity, is a passionate advocate for authors, specializing in crafting long-term publicity strategies that transform literary voices into influential, enduring brands.
Resources Mentioned:
If you enjoyed these tips, take a moment to rate and review The Author’s Edge. Your support helps us reach more authors ready to grow their visibility and share their work with the world. Share this episode with a friend who’s preparing to launch a book.
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit
🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and sha...
Burnout isn’t a personal failure; it’s a signal.
Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison to share how we can recognize the hidden drivers of burnout and rebuild our energy without guilt.
They explore practical self-care strategies, the neuroscience behind exhaustion, and how to channel frustration into the bold next chapter of your career. Tune in and learn how to reclaim your energy so your publishing journey feels sustainable, not draining.
In this episode, Cait and Allison discuss:
Cait Donovan, keynote speaker and burnout strategist, helps leaders and teams deliver results without burning out through science-based, practical systems. Host of FRIED: The Burnout Podcast and author of The Bouncebackability Factor, she brings a clear, blame-free, outcome-focused approach to every stage and organization.
Resources Mentioned:
If you enjoyed today’s tips, please take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who are ready to build visibility and share their work with the world. Don’t forget to share this episode with a fellow writer who may need it.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit
Instagram @allisonlanelit
🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and sha...
From the publisher's feed
The Authors' Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.
Hosted by nonfiction book coach and publishing…
Listen and learn:
• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter
This podcast for you if you've asked:
• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?
If you’re asking any of these questions, you’re in the right place.
Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.
Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.
Book a free Next Chapter Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3

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