Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

Feeling overwhelmed by social media, content calendars, and algorithm games? 

Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use AI as your creative sous-chef, and build a community that feels connected well before your next book launch.

In this episode, Allison and Brooke discuss:

• 04:00 – 10:00: Brooke on why chasing algorithms and content quotas leads to burnout, and why content isn’t the point, conversation is.
• 10:00 – 16:30: The magic of messy, vulnerable posts and imperfect shares: how real human moments fuel engagement.
• 16:30 – 24:00: Using AI as your creative partner (not your replacement): Custom GPTs, idea sparring, and keeping your voice intact.
• 24:00 – 30:00: How to spark debate, gather “voice of customer” data, and run low-stakes controversies that get people talking
• 30:00 – 36:00: Ditching “ghost and post” habits: Why real back-and-forth comments matter more than perfectly scheduled content.
• 36:00 – 44:00: Integrating book writing and marketing into real life - embracing slow seasons, using micro-moments, and lowering the pressure to be perfect.

Brooke Sellas, CEO of B Squared Media and author of Conversations That Connect, is an award-winning strategist redefining digital marketing by proving that when brands prioritize conversations, they win.

Resources Mentioned:

• Brooke Sellas website: brookesellas.com
• B Squared Media: https://bsquared.media 
• Brooke’s book: Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care: https://www.amazon.com/Conversations-That-Connect-Listening-Social-Led/dp/B0B457G51F 
• Book Recos: 
  • Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice Paperback by David C. Baker (Author), https://www.amazon.com/Secret-Tradecraft-Elite-Advisors-Techniques/dp/1605440884 
• Connect with Brooke on LinkedIn: https://www.linkedin.com/in/brookebsellas/ 

Everyone can be a better connector, online and off - by being more vulnerable, more human, and more curious. Start the conversations that matter.

Watch on YouTube: https://www.youtube.com/watch?v=9FwYPl8HVhA

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

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• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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What happens when you stop performing the “perfect mother” role and start telling the truth? 

Nicole Graev Lipson shares how writing about the raw, unpolished sides of motherhood not only shaped her memoir but also built a genuine connection with readers.

If you’ve ever wondered how to write your personal stories without oversharing, how to get published without a massive platform, or how to promote your book in a way that feels authentic, this conversation is for you. 

Tune in to discover how honesty, community, and choosing the right strategies can spark visibility and book sales.

In this episode, Allison and Nicole discuss:

• 04:10 – How motherhood opened the floodgates for Nicole’s writing
• 12:35 – Writing about taboo topics without oversharing
• 22:50 – Why her memoir succeeded without a huge platform
• 33:40 – The marketing strategies she focused on (and skipped)
• 47:15 – Nicole’s go-to trick for starting when you don’t know what to write

Nicole Graev Lipson is the author of the USA Today bestseller Mothers and Other Fictional Characters: a memoir in essays. 

Resources Mentioned:

• Nicole’s Website: www.nicolegraevlipson.com 
• "Thinkers Who Mother" newsletter signup: https://nicolegraevlipson.com/contact 
• Nicole’s Instagram: https://www.instagram.com/nglipson 
• Nicole’s book: Mothers and Other Fictional Characters: A Memoir in Essays: https://bookshop.org/a/55773/9781797228563 
• Book Reco: The End Is the Beginning: A Personal History of My Mother by Jill Bialosky: https://bookshop.org/a/55773/9781451677928 

If today’s episode inspired you, please take a moment to rate and review The Author’s Edge on your favorite podcast app. Your support helps us reach more authors and bring you honest strategies that actually work. And if you know a writer who needs encouragement, share this episode with them today.

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“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

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• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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What if you could sell more books on Amazon without spending a fortune or wasting hours learning ads? 

Amazon ads strategist and founder and CEO of AMSPPC.com, Jai Heer, shares the exact steps nonfiction authors can take to boost discoverability, grow book sales, and make their book stand out in a crowded marketplace. You’ll learn how to choose the right keywords, set realistic sales expectations, and run ads that actually work, even if you’ve never touched the Amazon dashboard before. 

Whether you’re traditionally published, with a hybrid, or self-published, this conversation will help you turn your book into a long-term visibility asset.

In this episode, Allison and Jai discuss:

• 02:15 — The #1 mistake authors make with Amazon ads
• 10:30 — Why your book title needs the right keyword in the first half
• 24:40 — How to set a realistic Amazon ads budget that works
• 38:50 — Turning your book into a long-term visibility asset
• 50:20 — Jai’s one tip for every author using Amazon ads

Jai Heer is the founder and CEO of AMSPPC.com, an Amazon Certified KDP AMS consultant, and author of KDP Amazon Ads for Non-Fiction Authors: Basic and Advanced KDP AMS Strategies for Non-Fiction Authors to Sell More Books, Reduce Spend, and Align Your Goal with Your Advertising

Resources Mentioned:

• Connect with Jai Heer: https://amsppc.com/ 
• Connect Jai on LinkedIn: https://www.linkedin.com/in/jai-singh-profile/ 
• Book reco: The Undiscovered Self: The Dilemma of the Individual in Modern Society by C. G. Jung: https://bookshop.org/a/55773/9780316476942 

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to share their message. And don’t forget to share this episode with a fellow author who wants to sell more books.

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• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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What if your advocacy work could become the book that shifts the conversation?

Allison talks with Meg Stone about transforming advocacy into authorship that drives real change. Meg shares how she turned decades of violence prevention work into a book that calls out false safety advice and redefines empowerment.

If you’ve ever wondered how to turn your mission into a message that moves readers and gets publishers to pay attention, this is your roadmap.

In this episode, Allison and Meg discuss:

• 04:20 — Why Meg’s first book pitch failed - and why that mattered
• 12:30 — The surprising power of advocacy-based self-defense
• 21:00 — How her agent helped her find the right book to write
• 29:50 — The myth of “playing it safe” and how it limits women
• 44:10 — Meg’s daily visibility habit that actually works

Meg Stone is Executive Director of IMPACT Boston and the debut author of The Cost of Fear: Why Most Safety Advice Is Sexist and How We Can Stop Gender-Based Violence.

Resources Mentioned:

• Meg Stone org: megstone.org 
• Impact Boston: impactboston.org 
• Meg’s LinkedIn: https://www.linkedin.com/in/meg-stone-5a24a970/  
• Meg’s Book: https://bookshop.org/a/55773/9780807016220
• Publisher: Beacon Press: https://www.beacon.org/ 
• Book Reco: The Fall of Roe: The Rise of a New America: https://bookshop.org/a/55773/9781250881397 
• Connect with the host: [email protected] 
• Book a Call: https://calendly.com/allisonlanelit/chat-allison

If this episode helped you reframe what your book could be, rate and review The Author’s Edge. Your support helps this podcast reach more authors ready to speak up, write boldly, and make a lasting impact.

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• Select “Write a Review” and tell me what you loved most about the episode!

Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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Think you need a huge audience or perfect setup to make podcasting work for your book? Think again. 

Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press. 

Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice into your most powerful asset.

What You’ll Learn:

• How to use podcasting (as a host or guest) to grow your author platform
• Why perfectionism is blocking your visibility and how to start anyway
• The simple strategy behind podcast content that works for years

Resources Mentioned:

• Victoria’s Media Kit + Podcast Resources: https://thechemicalshow.com/sponsor
• Victoria’s Website: www.progressioglobal.com 
• Connect with Victoria on LinkedIn: https://www.linkedin.com/in/victoria-king-meyer/ 
• Book Reco: 
  • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://bookshop.org/a/55773/9781401960582 
  • JD Robb’s In Death Series: https://bookshop.org/beta-search?keywords=JD+Robb%E2%80%99s+ 

Timestamps 

• 04:27 — How a niche podcast became a visibility machine
• 12:16 — The real reason most authors don’t start a podcast
• 18:33 — Why guesting is the fastest way to get visible
• 26:42 — A one-minute podcast clip that still drives leads
• 38:05 — The simple step Victoria recommends if you want to launch a podcast

If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge. Your feedback helps this show reach more emerging authors and experts who are ready to be seen, heard, and remembered.

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• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? 

Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content.

Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap.

What You’ll Learn:

• How to craft a keyword-rich LinkedIn headline that helps you show up in search
• What to post (and what to stop posting) to grow your visibility as an author
• Why short-form video is the secret weapon for author branding on LinkedIn

Resources Mentioned:

• Kate Paine’s Website: https://standingoutonline.com/ 
• Connect with Kate Paine on LinkedIn: https://www.linkedin.com/in/katepaine/ 
• Book Reco: Wild Dark Shore: A Novel by Charlotte McConaghy: https://bookshop.org/a/55773/9781250827951 

Timestamps:

• 01:45 – Why most authors are invisible on LinkedIn
• 08:12 – The exact formula for writing a standout headline
• 14:39 – The 3 content pillars every author should use
• 26:20 – Why short-form video is booming on LinkedIn
• 33:47 – What NOT to do in LinkedIn groups
• 42:50 – The personal story tip that builds connection fast

If you enjoyed today’s episode, please take a minute to rate and review Author’s Edge. It helps more brilliant authors like you find the show and gives us the fuel to keep delivering strategic episodes like this one. And don’t forget to share this episode with a fellow author whose LinkedIn profile needs a glow-up.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales. 

Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the largest and most successful TEDx events in the country, to reverse-engineer the path to the red circle. 

If you're an author asking: “How do I get a TEDx talk?”, “Can a TEDx talk help me get a book deal?” or “What do TEDx organizers look for?”... this episode gives you clear, actionable answers.

What You’ll Learn 

• The difference between TED and TEDx (and why authors should care)
• What makes a TEDx idea stand out from the application pile
• The role of TEDx in growing your visibility, discoverability, and platform

Resources Mentioned

• Connect with Anna Goldsmith: The Hired Pens - www.thehiredpens.com  
• TEDx Portsmouth Info: TEDxPortsmouth - https://www.tedxportsmouth.com/ 
• Watch Scarlet Keys’ TEDx Talk: Why We Love Our Favorite Songs https://www.ted.com/talks/scarlet_keys_why_do_you_love_your_favorite_songs
• Jessica Fein’s TEDx Walden Pond Talk: Grief Literacy https://www.youtube.com/watch?v=ClaQkyLnAaw
• Newsletter: "Tips from the TED Stage" - https://www.linkedin.com/in/annagoldsmith/recent-activity/newsletter/ 
• Book Recos: 
  • The Widow's Guide to Dead Bastards: a Memoir by Jessica Waite: https://bookshop.org/a/55773/9781668044858 
  • Breath Taking: A Memoir of Family, Dreams, and Broken Genes by Jessica Fein: https://bookshop.org/a/55773/9781681151106 
  • Even Cowgirls Get the Blues - A Novel by Tom Robbins: https://bookshop.org/a/55773/9780553349498 
  • The Cancer Parent's Handbook: What Your Oncologist Doesn't Have Time To Tell You by Laura DeKraker Lang-Ree: https://www.amazon.com/Cancer-Parents-Handbook-Oncologist-Doesnt-ebook/dp/B0DHV6K8DX 

Timestamps Highlights

• [04:12] What TEDx organizers are really looking for
• [10:37] Why TED Talks are ideal for authors (even if your topic feels “done”)
• [17:55] The difference between a keynote, a Moth talk, and a TED talk
• [25:42] How a TEDx talk led to a Wall Street Journal book feature
• [38:00] How to stand out in the application pile

Rate and review The Author’s Edge on your favorite podcast platform. Your review helps us reach more authors like you. And if you know a friend who wants to speak on a TEDx stage—send them this episode. They'll thank you for it.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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Are your book goals being crushed by burnout or brain fog? What if the missing piece isn’t time management—but biology? In this episode, Dr. Partha Nandi, bestselling author, physician, and host of the syndicated show Ask Dr. Nandi, reveals how energy, focus, and health directly fuel long-term author success. Your energy, not your platform, might be the real reason your book isn’t done.

Whether you're writing, pitching, launching, or speaking—this episode breaks down the five science-backed lifestyle shifts that protect your energy and build real visibility. These aren’t hacks. They’re habits for sustainable success.

🎧 If you’re ready to protect your focus and burnout-proof your platform, hit play now.

What You’ll Learn:

• The 5 lifestyle pillars behind every productive, visible author
• How energy biology—not willpower—fuels creativity and consistent output
• Why your book goals need purpose (not just more hustle)

Resources Mentioned:

• Dr. Nandi's website: https://www.askdrnandi.com
• Dr. Nandi's book: Ask Dr. Nandi: 5 Steps to Becoming Your Own #HealthHero for Longevity, Well-Being, and a Joyful Life: https://bookshop.org/a/55773/9781501156823 
• Dr. Nandi’s book: Heal Your Gut, Save Your Brain - The Five Pillars of Enhancing Your Gut and Optimizing Your Cognitive Health: https://bookshop.org/a/55773/9798887701790 
• Connect Dr. Nandi on LinkedIn: https://www.linkedin.com/in/askdrnandi/ 
• Follow Dr. Nandi on YouTube: https://www.youtube.com/user/AskDrNandiChannel 
• Book Reco: Indistractable - How to Control Your Attention and Choose Your Life: https://bookshop.org/a/55773/9781948836531 

Timestamps Highlights:

• 08:44 – Why biology, not time, is your energy edge
• 19:15 – The 5 wellness pillars for sustainable visibility
• 36:20 – How purpose increases focus and longevity
• 48:50 – Health habits that power media presence
• 53:12 – What every author can do today to gain clarity and momentum

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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Is it ever too late to write your book and get published? Lori Hellis proves it’s not. 

Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her author marketing strategy, secured a publishing deal fast, and built visibility without waiting for permission. 

If you’re wondering how to launch a book, grow your audience, or get published after 60, this episode is your blueprint.

What You’ll Learn:

• How Lori used her legal background to create a compelling true crime brand
• The fastest path to getting a nonfiction book published without hundreds of queries
• Why community (and not just content) can drive your visibility

Resources Mentioned:

• Lori Hellis website: https://www.lorihellis.com/ 
• Lori Hellis’ book: Children of Darkness and Light Lori Vallow and Chad Daybell: A Story of Murderous Faith: https://bookshop.org/a/55773/9781639367108 
• Connect with Lori on YouTube - Chasing Justice: https://www.youtube.com/@ChasingjusticewithLori 
• Book Reco: An Unfinished Love Story: A Personal History of the 1960s: https://bookshop.org/a/55773/9781982108663 
• Book Launch Bootcamp: https://www.lanelit.com/

Timestamps:

04:12 – How Lori’s divorce book unexpectedly launched her publishing career
15:47 – The legal case that turned into a bestseller
28:03 – Why your niche expertise is your biggest author asset
37:15 – How Lori built a true crime platform in just 3 months
44:59 – The #1 mistake aspiring true crime authors make
56:02 – What authors really need to know before their book launch

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to take the next step.

Watch on YouTube: https://www.youtube.com/watch?v=Gs07oP_QedM 

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

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• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does. 

Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turning subscribers into buyers, this episode is your roadmap to author email marketing without overwhelm. 

What You’ll Learn:

• Why email builds stronger author-reader relationships than social media ever can
• How to structure your author emails to avoid the wall of words
• What to send subscribers before your book launches, and how often

Resources Mentioned:

• Abby Combs’ The E-Studios Marketing website: https://theestudios.com/ 
• Connect with Abby Combs on Instagram: https://www.instagram.com/abbycombsceo/
• Email Marketing platforms:
  • Flodesk: https://flodesk.com/ 
  • Klaviyo: https://www.klaviyo.com/ 
  • Design tool - CANVA: https://partner.canva.com/c/3658167/647168/10068 
• Book Reco: Ever Mine by Laura Pavlov: https://a.co/d/i0YZZnZ

Timestamps:

• 04:12 – The dating analogy that reframes your email list
• 12:58 – Why newsletters aren’t what your audience wants
• 25:05 – The chips-and-salsa email strategy you’ll actually use
• 38:00 – Canva and email formatting that doesn’t suck
• 51:15 – The first step every author should take before writing a single email

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors who need this kind of strategic marketing insight. Share the episode with a friend who’s ready to take their author platform seriously.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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