<p>Craig Erlich of experiential marketing agency George P Johnson on the changes coming to the Detroit auto show—which is moving from January to June—and how auto brands can seize on the new format.</p>

Craig Erlich of experiential marketing agency George P Johnson on the changes coming to the Detroit auto show—which is moving from January to June—and how auto brands can seize on the new format.

Auto Show Marketing

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Auto Show Marketing

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