The DeLorean DMC-12 wasn’t just a car—it was a vision of the future. Stainless steel body? Check. Gull-wing doors? Check. A marketing campaign that made it the must-have ride of the early ‘80s? Absolutely. So how did this dream machine turn into one of the biggest automotive flops of all time?

In this episode of AutoKnerd, we take a deep dive into the story of John DeLorean, his revolutionary car, and the moment the world lost faith in his brand. From Hollywood hype (Back to the Future, anyone?) to corporate chaos, we explore the key sales and branding lessons behind this cautionary tale. And of course, we sprinkle in some Ready Player One vibes and a few ‘80s pop culture nods for good measure.

If you love automotive history, sales psychology, and learning from the past, this one’s for you! 🚗⚡

#DeLorean #DMC12 #JohnDeLorean #SalesFails #MarketingLessons #BackToTheFuture #AutoHistory #CarSales #LostFaith #AutoKnerdPodcast

🚨 EVs are in trouble… but what if there was a better way? 🚨

For years, we’ve been told that battery electric vehicles (BEVs) are the future, but let’s be real—range anxiety, charging infrastructure headaches, and high costs have left many buyers pumping the brakes on full EV adoption.

Enter the Extended Range Electric Vehicle (EREV)—the game-changer that combines the efficiency of electric driving with the reliability of a gas backup. No range anxiety. No long charging waits. Just seamless electrified driving.

In this episode, we’re taking a deep dive into:

If you think EVs are the only way forward, you might want to buckle up—because the rise of EREVs is just getting started.

What if I told you that the fastest way to bigger commissions... is to stop chasing commissions? Sounds crazy, right? But here’s the kicker—it actually works.

In this episode, we’re pulling back the curtain on why leading with kindness, empathy, and real human connectionisn’t just good karma—it’s good business. I’ve got stats to prove it, stories to back it up, and a simple shift you can make today that will change the way customers see you forever.

Think you know what it takes to win in sales? Think again.

Hit play and find out why the best salespeople aren’t the ones pushing the hardest… they’re the ones who care the most. 🎙🔥

In this episode, I sit down with David Hirschfeld from Tekyz.inc to explore how AI is transforming the sales process. We discuss how AI can enhance CRM systems, streamline daily tasks, and give sales professionals a competitive edge. Whether you're in sales management or on the front lines, this conversation will show you how to leverage AI for efficiency and better customer relationships. Don't miss it!

mash subscribe! 

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David’s Bio

David Hirschfeld is a 35-year software development veteran with a unique perspective on startups, technological innovation and business growth. A former physics student from UCLA, David's career spans leadership roles at tech giants like Computer Associates, Texas Instruments, Intel, and Motorola, before launching his first startup—which grew to 800 customers across 22 countries and was successfully sold in 2000.

Since founding Tekyz Inc. in 2007, David has emerged as a strategic advisor specializing in AI-driven workflow transformation for scaleups and in the design & development of startups. Having collaborated with over 70 startups, he developed the Launch 1st Method—a systematic approach that minimizes risks and accelerates software company success with reduced reliance on investor funding.

David's expertise bridges cutting-edge AI technologies, workflow optimization, and startup ecosystem dynamics. When not transforming business strategies, he enjoys woodworking, golfing, and drawing leadership insights from his experience raising four successful sons.

Ever walked onto a car lot and suddenly felt like you’re on an episode of Shark Week—but you’re the seal? Yeah, customers feel that too. That’s why trust is everything in sales. And guess what? The secret to building trust isn’t a magic script or the perfect close—it’s kindness.

In this episode, we dive into the psychology of trust and why people buy from those they genuinely like and feel comfortable with. We’re breaking down real-world stats (because numbers don’t lie), sharing stories of sales done the right way, and giving you actionable strategies to build trust, increase sales, and create customers for life.

Here’s what you’ll get in this episode:

The best salespeople don’t just close deals—they build relationships. And that starts with trust, empathy, and actually caring about the customer sitting in front of you.

So, if you’re tired of the old-school “sell or die” mentality and want to start winning the right way, hit play now. Your customers (and your commissions) will thank you. 🚀

#SalesSuccess #CustomerTrust #KindnessInSales #AutoKnerdPodcast

🚗 What if the most powerful sales tool wasn’t in your pitch—but in your kindness?

Customers don’t just buy cars—they buy confidence, comfort, and trust. And nothing builds that faster than genuine kindness.

In this episode of AutoKnerd, we’re breaking down:

💡 The best salespeople don’t just sell—they make people feel good about buying. If you’re tired of high-pressure tactics and want to build deeper connections that drive long-term success, this episode is for you.

🎧 Tune in now and discover how kindness can transform your sales game!

#AutoKnerd #SalesSuccess #KindnessClosesDeals #TrustBuildsSales

Listening is one of the most powerful yet overlooked skills in sales. Too often, sales consultants focus on their next pitch instead of truly understanding their customers' needs. But when you take the time to listen—really listen—you build trust, uncover deeper buying motivations, and create a more seamless, enjoyable experience for both you and your customer.

In this episode, we explore:

If you’re in sales—especially the automotive industry—this episode will help you refine your approach and connect with customers on a whole new level.

Listen now and start selling with more care, confidence, and authenticity!

🎧 Follow AutoKnerd for more episodes on mastering sales with kindness and empathy!

"The Hybrid Sales Advantage: Meeting the Needs of Modern Buyers"

In this episode of AutoKnerd Andrew Sardone dives into the rising popularity of hybrid vehicles and what it means for automotive sales professionals. As hybrid cars gain traction among consumers, understanding the motivations behind these purchases is more important than ever.

Join Andrew as he breaks down:

Whether you’re a sales consultant, sales manager, or dealership owner, this episode is packed with actionable insights to help you adapt to the changing market, engage with customers on a deeper level, and close more hybrid deals.

Tune in and learn how to lead the charge in this growing segment of the automotive market!

Hosted by Andrew Sardone

Ready to boost sales and build lasting customer relationships? This podcast is designed for sales consultants, managers, and dealership owners who want to elevate their sales game. Andrew Sardone, a seasoned sales trainer, reveals how genuine kindness and empathy during the needs assessment stage can turn hesitant shoppers into loyal buyers. Discover how creating a welcoming environment leads to smoother deals, happier customers, and higher profits. Stop rushing deals and start selling with purpose—because when customers feel cared for, they’re motivated to buy.

Feel free to reach out. [email protected]

In this episode of AutoKnerd, we delve into a topic that often goes unaddressed in the car buying journey — the downtime between closing the sale and entering the finance office. This seemingly endless wait, ranging from 30 minutes to an hour, can turn an excited car buyer into a frustrated customer. The result? Negative feedback for sales consultants, especially in customer satisfaction surveys. We explore the emotional rollercoaster that customers experience and its impact on their overall impression of the dealership.

But it doesn’t have to be this way! We’ll share innovative strategies to transform this idle time into a truly valuable experience. Why not use this opportunity to educate customers about their new vehicle? From tech tips to performance features, let's turn waiting time into learning time, ensuring that customers leave with a positive and informed perspective on their purchase. Tune in for insightful discussions and expert advice on turning potential frustration into satisfaction.

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www.AutoKnerd.com

Andrew Sardone

[email protected]