Here are some of the topics Ron had the opportunity to discuss with Jeff Costello:

• The 2021 Fall Azione Conference in Nashville
• The recent acquisition of Nortek Control
• The importance of feedback and how to successfully grow partnerships
• Jeff's novel, Surfing With the Bishop
• The latest issue with shipping delays and product shortages

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au191

SHOW NOTES

As a recognized sales leader focused on driving revenue through resellers, strategic partnerships, and direct sales, Jeff Costello has over 25 years of CI industry experience. He has led worldwide sales teams, supported partners in over 100 different countries, and participated in numerous company acquisitions. Currently, Jeff is Vice President of Sales for Nortek Control. Jeff is also the author of Surfing with the Bishop, a funny novel about working in the technology industry.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.