In this podcast, I challenge the automotive vendor community to rethink how they train and develop their employees who contact franchise dealership managers and have discussions on websites, CRM platforms, advertising, social media, and technology trends.

Is your training programs building the skills that your employees need to be invited to the dealer's "digital roundtable"?

With the proper training, dealers will receive better customer support, select products that meet their needs, and vendors will reduce product churn. Every company has superstars that call on dealers, but how would you grade the ENTIRE team: sales and support?

I offer solutions and vendors should explore the online training the I developed to build the digital skills or dealers and vendor employees. Send me an email to discuss a customized training program: [email protected]