Decision fatigue describes how our decision-making gets worse as we make additional choices and our cognitive abilities get worn out. Decision fatigue is the reason we feel overwhelmed when we have too many choices to make, especially in the absence of resources. The phenomena of decision fatigue can affect even the most rational and intelligent individuals, as everyone can become mentally exhausted. The more decisions made throughout the day, the harder each decision becomes for us. Eventually, the brain looks for shortcuts to circumvent decision fatigue, leading to poor decision-making. While this is typically a business concept it is rampant in the fertility & parenting world because of the sheer number and weight of each decision we are asked to make on a daily basis.

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