Likefolio's Megan Brantley examines Apple (AAPL) before the iPhone maker's next earnings report. She says investor sentiment is gloomy, with brand weakness starting to seep in due to lackluster hardware sales. Megan says consumers are "begging" for something new, with new iPhone searches up significantly over the past year. She says investor interest can possibly be reignited by a new "iPhone moment" showcasing innovation and A.I. technology to improve its products.

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