B2B Growth Think Tank

If the Covid-19 pandemic has taught us anything, it's that we all need to be prepared to navigate our business (and lives) through disruption and uncertainty so it's strong and secure enough to weather any storm and emerge stronger from it.

The question is how do we do this?

The simple answer is by building resilience into your business.

The longer answer is what I'm going to be discussing with my guest today, Founder of Results Trained Tony Guarnaccia, who is here to share with you a new approach to growing your business, by focusing on taking the small steps necessary to grow your profits in any economy, and build a business that lasts.

As you'll hear, Tony HAD to have resilience. From being homeless (twice) to working with some of the greatest companies in the world like Google, Ford and ADP, he's lived through both the peaks and valleys of life.

On this episode:

• Why Tony and I aren't just a couple of idiots standing on the side of a river...
• What is business resilience?
• The first thing to focus on when things go wrong.
• The 6 growth factors that work for every business.
• Resilience lessons you can learn from failure.
• If you can clearly explain this... Your company WILL grow.
• The formula for Exponential growth.

And much more!

Resources Mentioned In This Episode:

Get Tony's free Small Steps Manifesto

Visit Tony's website

Connect with Tony on LinkedIn

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For many people, networking events are one of the main (if not the primary) source of clients for their business.

So what happens when all of a sudden the world goes into lockdown and social distancing restrictions take this source of clients (and revenue) away?

Well a lot of people freaked out. No surprise there. But it's even more scary if you're the one putting these events together!!

However, the savvy ones took a step back and looked at the situation, assessed it for what it was and made a fast shift. They took what makes these events successful in the real world, and went virtual.

That's what my guest today Martin Knapp has done, and he's here to talk about the benefits of virtual networking, how it differs from face to face, and share his story about the importance of being open to making fast changes to your offer in the face of massive disruption.

Martin is founder of Bookable.Online, an automated CRM system where you can manage and market your business from one spot, as well as the creator of Business Breakout Virtual Networking which is a part mastermind, part networking group giving members an opportunity to meet other business owners, collaborate, and learn from business leaders.

On this episode:

• The importance of being flexible in the face of massive disruption.
• The difference between virtual and in person networking.
• Misconceptions about networking and how to make it work for you.
• How Hollywood movies can help you to make the perfect 30 second introduction.
• Tips on how to pitch your business with confidence.
• Business lessons from war, wall street and poker...
• How to run your own effective virtual networking event to build an audience.
• Avoid the biggest mistake people make with networking (that has nothing to do with being in the room...).

And much more!

Resources Mentioned In This Episode:

Visit the Bookable Website

Connect with Martin on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

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Big business, and the people that run them, THINK differently.

So as we're all capable of thinking, this would suggest that every small business has the potential to become big by adopting how big business thinks. Makes sense right?

But unless you have worked in big business, or have access to those that do, then this could be easier said than done.

Which is why you're going to gain a huge amount of value from my guest today, Isar Meitis.

He was an F-16 air force pilot in the Israel Air Force, has an executive MBA, founded a startup, and then became the president of E-commerce for Tourico Holidays, the largest travel wholesale company in the US, essentially running a B2C startup within this large B2B corporate.

On this episode:

• The most dangerous period in any company's growth...
• Are you mowing all the grass in your business?
• The key responsibilities of a CEO that every small business owner has to embrace.
• What being an F16 pilot can teach you about business.
• Success lessons from failure.
• When you can't outspend your competition, do this...
• The single biggest difference between a big business, and one that stays small

And much more!

Resources Mentioned In This Episode:

Visit the e tribe website & grab your free productivity tools checklist

Listen to the e tribe podcast

Connect with Isar on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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What if you could discover new clients and leads in places you have never thought to look?

What if you were sitting on a literal goldmine of potential clients and revenue, but just couldn't see it?

And what difference would it make if someone could simply show you the best place to dig up that gold?

Well that's exactly what my guest today, Roland Benson, is going to do!

As Founder of Benson Design, an agency that specializes in message-driven marketing and design, over the last 35 years Roland has helped thousands of businesses increase their success by attracting new leads & turning them into clients.

In fact, his strategies helped one of his clients grow from $0 to $89 million in just 8 years!

On this episode:

• Do you have an Einstein or Frankenstein brain?
• The 3 critical things you absolutely must know to grow a business.
• Why it's easier to keep a client for 25 years, than it is to find new ones.
• Why not every client is created equally...
• How one idea can change your business forever.
• The true value of mentorship.
• How opening up about being dyslexic opened the lid to massive business growth.
• Rolands No.1 piece of advice for growing a business from 35 years in the trenches.

And much more!

Resources Mentioned In This Episode:

Visit Benson Design & find out about Roland's Quick Win Wednesdays

Connect with Roland on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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On this episode of The Client Catching Podcast I'm going back to basics.

But don't think that doesn't mean what I'm sharing with you doesn't have the potential to transform the effectiveness of your marketing and business growth!

Because usually when I see people struggling with marketing that isn't working, it's more often than not down to the basics being forgotten, or even ignored.

So I dive deep into what I've found to be the most important basic that has the biggest upside when you get it right.

On this episode:

• Why I'm a little weird...
• What drives all of us human beings and how it applies to growing a business.
• When you get this right, you'll have credit in the bank and no longer have to compete on price.
• The only "secret" to business growth, isn't really a secret at all...
• How to use The Dan Sullivan Question to uncover the hidden desires of your ideal clients and use this ethically to attract new business.

And much more!

Resources Mentioned In This Episode:

Click here to watch the video version

Connect with Adam on LinkedIn

Dan Sullivan's Strategic Coach

The Dan Sullivan Question I use on this episode:

"If we were having a discussion three years from today, and you were looking back over those three years, what has to have happened in your life, both personally and professionally, for you to feel happy with your progress?"

Go and try it with a prospect or client and let me know what you discover by connecting with me on LinkedIn and send me a message!

Oh, and here's the LinkedIn post with the advert I referred to on bad advertising in the episode – Click here to take a look

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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Happy Fishing!

Today we're going to be talking about a prime example of why the "wisdom of crowds" isn't always the most reliable source of facts and why it's important to sometimes ignore the dogma and TEST things for yourself!

Because today we're talking about LinkedIn Advertising.

"LinkedIn ads are too expensive. They don't work. Facebook is the only place to pay for ads."

I could go on, but these are just some of the things I hear when it comes to advertising on LinkedIn.

The truth is, while they do require a different approach, LinkedIn ads can help your business reach a professional audience that have twice the buying power compared to other channels.

In fact as many as 65% of B2B marketers have acquired clients by using ads on LinkedIn.

But LinkedIn ads are their own category and require their own approach. So today you'll learn how to make them work from my guest Anthony Blatner, who is a leading expert on generating a positive ROI from LinkedIn advertising.

He is the founder of Modern Media, an Advertising agency that helps B2B companies reach high-level decision makers at scale using LinkedIn Ads and technology.

And as there aren't many out there sailing on the blue ocean of linkedIn Ads, and even fewer that have proven results, it's safe to say that Anthony is one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities.

On this episode:

• Why you should be looking at LinkedIn Ads if you sell B2B
• The types of LinkedIn Ads
• Why LinkedIn Ads aren't as expensive as you think
• The step by step process to generate leads with LinkedIn Ads
• A seriously clever way to use LinkedIn Ads you'll probably never have heard of

And much more!

Resources Mentioned In This Episode:

Visit ModernMedia.io

Connect with Anthony on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff…)

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The Client Catching Podcast Listener Gift Page

Happy Fishing!

After a bit of a hiatus during the Covid lockdown, I'm back with a solo episode today!

During all the disruption, I've realised how important it has become to reassess and go back to basics. And one of those basics is that it's easy to forget how powerful someone else's words can be for your own business.

As the saying goes "Nobody sells you better than someone else."

But I'm not just talking about your standard "testimonials" here. I'm talking about something FAR more powerful...

On this episode:

• How the Covid lockdown has impacted my business
• The Single Most Powerful Marketing Asset Available To Any Business
• The Simple Process To Extract Powerful "Storymonials" That Has Your Clients Selling YOU.
• Specific Strategies To Turn "Storymonials" Into A Surge In Qualified Leads And Revenue.

And much more!

This was part of a talk I did at the Financial Services Brand Accelerator Virtual Event, hosted by Alex Curtis from The Lead Engine (a past guest on the podcast). Alex did an amazing job of turning an in person event, into a virtual one in a crazy short time!

You can get a copy of the slides by clicking here (no opt in)

You can also listen to my interview on his Advisors Assemble Podcast from earlier in the year by clicking here

Resources Mentioned In This Episode:

Listen to Alex Curtis's episode: 4 Principles of Lead Generation Success

Connect with Adam on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

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Happy Fishing!

My guest today is entrepreneur and expert in remote hiring and outsourcing Nathan Hirsh.

Nathan co-founded FreeeUp.com in 2015 with an initial $5,000 investment, scaled it to $12M per year in revenue, and was then acquired in 2019.

Today, he is a co-founder of OutsourceSchool, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses.

On this episode:

• What is outsourcing?
• How to start outsourcing the right way
• Why you need systems, processes and SOPs to be successful with outsourcing
• Where outsourcing fits into "The New Normal" and why it won't be optional
• Common mistakes and misconceptions about outsourcing
• How Nathan grew a $12 million business (and sold it)
• Nathan's 6 ways he would acquire clients and grow any business
• What Nathan would do differently if he had to start all over again

And much more!

Resources Mentioned In This Episode:

Visit OutsourceSchool.com

Connect with Nathan on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

Happy Fishing!

In today's hyper competitive environment, you MUST focus on strategically creating and distributing valuable, relevant content to attract and retain a clearly defined audience that moves them through the client journey.

The good news is there's a SMART way to create content, that isn't as daunting as you think!

And to prove this, today I'm talking to someone who has a real life superpower for making your content go further, work harder and attract great clients to you!

My guest today is Amy Woods, the Founder of Content 10x, a creative agency that helps businesses, entrepreneurs and thought leaders grow their audience by maximizing the return on the content they create.

She is the content repurposing powerhouse behind some very well-known businesses and thought leaders, including Jay Baer, Chris Ducker and Phil Spencer's MoveiQ.

So if you find creating content a challenge, you're going to love some of the ideas Amy shares!

On this episode:

• Why content is vital for every business to maximize reach, generate leads and increase revenue.
• What you can learn about the value of content from Joe Wicks (The Body Coach).
• How to overcome the most common challenges when it comes to creating content.
• Why you need a strategy for creating quality content AND a processes for sharing it everywhere.
• How to leverage every piece of content you create with repurposing.
• A little known, yet powerful way to use content to generate more referrals.

And much more!

Resources Mentioned In This Episode:

Visit Content10x.com

Listen to the Content10x Podcast

Connect with Amy on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

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Happy Fishing!

Today's guest is Bill Bice, a serial entrepreneur who started his first company at age 14.

Since then Bill has founded and invested in 27 companies, always seeing the same correlation: the better you are at marketing, the more significant your success. But as you know, that's easier said than done!

In fact he got so frustrated in trying to get great marketing help for his own companies, that he decided to tackle the problem himself.

So as a programmer at heart, Bill began tackling marketing as a technology problem, by following the data to understand what really works.

This led him to become the Founder and CEO of boomtime, which he set up to enable smaller businesses to be able to compete more effectively with their larger competitors, by creating a new approach to marketing. One that fuses technology and expertise together to deliver marketing-as-a-service platform for B2B and law firms at scale.

So if you want to know more about how you can "light a fuse under your marketing", you're gonna love what Bill shares!

On this episode:

• The biggest mistakes in marketing
• How to make a reliable ROI from your marketing
• Why the growth you seek is probably hiding in plain sight
• How to boost word of mouth and drive revenue on LinkedIn
• The only "hack" there is for growing a business
• What Bill would do to grow his business if he had to start all over again

And much more!

Resources Mentioned In This Episode:

Visit BoomTime.com

Listen to the B2B Word of Mouth Podcast

Connect with Bill on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

Happy Fishing!