B2B Growth Think Tank

Today's guest is Lachlan Kirkwood who, at 24, is the youngest person I've had on the show so far and first of the "Millennial Generation".

Now you may or may not subscribe to some of the unfair stereotypical opinions that tend to come with this label...

"Millennials are lazy"

"Millennials are entitled" or

"Millennials are self centred."

The truth is the facts just don't support these stereotypical opinions.

And Lachlan is going to prove it!!

He's a Digital Marketing & Conversions Specialist who is on the leading edge of what's happening in digital, with a particular focus on driving leads through social campaigns.

He's is a passionate content creator, and is described by those he works with as relentlessly self-driven, reliable, and always looking to maximise the value he provides to their business.

Sounds a million miles away from those stereotypes right?

On this episode:

• Inside the mind of a millenial that doesn't fit the stereotype
• The positive impact millenials are having on LinkedIn, and what you can learn from how they build their network differently
• How freely sharing ideas and collaboration are core millennial values that give them an advantage
• Why creating a community around your business leads to growth, and how to build it
• How Lachlin would save his business in 30 days by being totally candid and vulnerable...

And much more!

Resources Mentioned In This Episode:

Visit lachlankirkwood.com

Connect with Lachlan on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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Happy Fishing!

Effective marketing is vital if you want to survive in today's hyper-competitive environment.

Which is why I've asked a fellow marketing "geek" onto the show today to discuss what it really takes to make your business successful through effective marketing.

Pete Everitt the host of the EXCELLENT Marketing Development Podcast, and he is the first person to ever call me a "gentleman", so has instantly gone into my top 5 list of awesome people in marketing!

Obviously not just because of his impeccable manners, but also because he himself is a fountain of knowledge about all things marketing and doing it the right way!

He's spent more than a decade working "in" and "on" marketing agencies in the UK and around the world, and today is the co-owner of digital agency, SO..., that incorporates strategic and creative thinking to help his clients succeed.

On this episode:

• What successful marketing actually looks like
• Why you need to charge for your discovery process so your clients get better results
• A powerful case study in how to productise a service offering to scale your business
• The easiest and most cost effective way to show up in search when your ideal clients are looking for your services
• How to have an army of business development reps selling your service, without hiring a single member of staff

And much more!

Resources Mentioned In This Episode:

Visit PeteEveritt.com

Visit SO Digital Website

Learn more about SEOHive

Listen to The Marketing Development Podcast

Connect with Pete on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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Happy Fishing!

My guest today is Aaron Ross.

Aaron is the best-selling author of Predictable Revenue, today often referred to as "The Sales Bible of Silicon Valley," and most recently From Impossible To Inevitable.

Both books are based on outbound prospecting and sales systems that have created 100's of millions in revenue for companies like Salesforce.com, Oracle, Red Hat and many other companies.

He's also a highly sought after keynote speaker and Co-CEO of PredictableRevenue.com.

And on top of that, he's married with 9 children (half through adoption)!

So I hope you've got some pen and paper with you to take notes, as this is gonna be one of those episodes you'll be hearing value bomb after value bomb!

On this episode:

• The principles of Predictable Revenue
• 7 painful truths of business growth
• How to know if your actually ready for growth
• Why you need both an inbound AND outbound strategy
• The 3 types of leads and why it's crucial you know the difference
• Why partnerships are Aaron's No.1 marketing strategy
• What Aaron would do to save his business in 30 days

And much more!

Resources Mentioned In This Episode:

Visit PredictableRevenue.com

Get Aaron's book - From Impossible to Inevitable

Connect with Aaron on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

Happy Fishing!

On this Snappy Episode Aaron Ross from Predictable Revenue shares what he would do if something unexpected happened in his business to save it in 30 days...

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff…)

Make sure you grab this and all the other listener goodies by visiting…

The Client Catching Podcast Listener Gift Page

Happy Fishing!

A couple of days ago, Travis Ketchum, CEO of Campaign Refinery and Contest Domination, Chris Bruno, CEO of SocialINK, and myself, decided to run an open Zoom Collaboration Call to help businesses and entrepreneurs with their marketing during these difficult times.

The idea was to try to help as many people as we could during this COVID situation. We are all experiencing the same things and it's hard to figure out what to do next when no one knows what's coming next.

While we did EVENTUALLY manage to have a great conversation and share some solid ideas on what we can all be doing right now, unfortunately it got off to a bit of a rocky start...

Basically we experienced first hand what #ZoomBombing was the hard way.

We also learned a valuable lesson… Don't put an open link to a Zoom call out into the world!

We didn't want to ask people to register as didn't want to put anyone off thinking it was some kind of "data gathering" exercise. But unfortunately a few people who have clearly been stuck inside for too long showed up and thought it would be hilarious to start throwing insults, profanities and showing screens of lewd acts…!

There's a few villages missing more than one idiot by the look of things!

You can read what Chris wrote about this by reading the blog post he wrote about it here

But as everything that is going on right now requires quick thinking, resourcefulness and flexibility, we did manage to quickly pivot and host the call on a different platform (Thanks Travis!!!)

So tune in to hear us share our thoughts about the "new normal" and discuss creative ways to sustain (and grow) your business during this challenging period and beyond.

Resources Mentioned In This Episode:

Connect with Chris on Twitter

Connect with Travis on Twitter

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

Happy Fishing!

If you suffer from the dreaded "feast / famine" in your business, then the chances are it's because your marketing is not being done consistently.

Because without a systematic process powering your marketing, you end up skipping key activities when you're busy with clients, and then rushing trying to fill the pipeline when you're not.

And although it doesn't sound as sexy as the latest "shiny object marketing tactic" or "secret hack", a systematic process for marketing that ensures all your key activities are done consistently is the closest thing there is out there to a "secret hack", and is the foundation of all sustainable business growth.

The good news is that this doesn't have to be complicated, and exactly what my guest and I are going to be talking about today.

Adam Franklin is a professional speaker and the author of Amazon #1 bestseller Web Marketing That Works. His work has been featured in Forbes, Huffington Post, Entrepreneur and today is CEO of Bluewire Media where he teaches 1000s of clients how to win high value clients using LinkedIn via his online courses and coaching programs.

He also has an awesome name… ;-)

On this episode:

• Adam's 3 Part LinkedIn Lead Generation Methodology
• Why automation on LinkedIn is not a good idea
• How to find your ideal clients on LinkedIn
• The best way to start conversations on LinkedIn
• Using content to take advantage of LinkedIn's HUGE organic reach
• How Adam would save his business if he had to, in 30 days

And much more!

Resources Mentioned In This Episode:

Visit Bluewire Media

Connect with Adam on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

Happy Fishing!

On this Snappy Episode Adam Franklin from Bluewire Media shares what he would do if something unexpected happened in his business to save it in 30 days...

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

Happy Fishing!

My guest today is an exceptionally successful entrepreneur, Steve Scher.

He previously served as CEO & Owner of Acrobat Outsourcing, where over 14 years he forged his business into a leading temporary staffing company with 18 offices nationwide in the US, $50 million in annual revenue, and ultimately achieved the entrepreneurial dream of not just building a great business, but also selling one at maximum value..

Today he is a business mentor, professional speaker, and acclaimed author of High Risk, High Reward, where he shares his journey of an "underdog entrepreneur" who took chances, overcame obstacles, and built a $50 million business.

He now spends his time guiding business owners to achieve ultimate success and financial freedom through his company Acrobat Advisors.

On this episode:

• Steve's personal motto for success
• Why high risk is really about risking your time in order to create your own destiny
• The value of underdogs and second chancers
• Real-world tips to create a culture of agility and loyalty
• Inspiration to fight for your business every day!
• Tips to build out your business and maximize value
• Why you should NEVER stop marketing, in good times AND bad
• What Steve would do to save his business in 30 days

And much more!

Resources Mentioned In This Episode:

Visit AcrobatAdvisors.com

Connect with Steve on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

Happy Fishing!

On this Snappy Episode Steve Scher from Acrobat Advisors shares what he would do if something unexpected happened in his business to save it in 30 days...

Resources Mentioned In This Episode:

Visit AcrobatAdvisors.com

Connect with Steve on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

Happy Fishing!

Pretty obvious, but without leads and sales opportunities no business can survive.

The problem is that too many businesses just aren't equipped to generate enough quality sales opportunities to grow.

Probably because many are using outdated tactics that just aren't going to work in today's social selling environment. For decades, marketing and sales teams have used high-volume outreach tactics to drive revenue OR they've sat around waiting for inbound leads and referrals.

But things are changing. The old way of doing business doesn't cut it these days. Buyers have changed. They are more sophisticated. They are more discerning. And with so many offers being presented to them from so many sources, trust (for many) has become harder to win.

So what do you do?

Well my guest today Tobin Slaven from SalesMap.me is going to tell you! (and probably blow your mind in the process)

On this episode:

• Confessions of a reformed digital marketer.
• What are Conversations at Scale?
• Why "Funnels" don't work the way they're sold to you.
• Tobin's 4 Gears of Marketing.
• How to fill your pipeline with interested and qualified prospects using LinkedIn.
• How Tobin would get 3 clients in 30 days to save his business.

And much more!

Resources Mentioned In This Episode:

Visit SalesMAP.me

Connect with Tobin on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

Happy Fishing!