B2B Growth Think Tank

So the next few episodes of The Client Catching Podcast are going to be a bit of an experiment...

I'm recording the audio version of my book Conversational Relationship Marketing, and decided that I would put the whole thing on the podcast!

I'm doing this for a few reasons...

• I'm giving away the book for free (not even an opt in), but realise that not everyone likes to read (or like me with 2 kids under 5, has time for it!), and as it's a digital book it isn't the easiest to read on a screen. So I want to ensure as many people as possible get the chance to consume the content and use the strategies that I share.
• I was just going to put the audio files on Google Drive for people to download, but then realised that isn't a particularly easy way for people to listen on the go either. And as in this format you can't easily speed up the playback (which I like to do, so figured there's plenty out there that like to do the same!), this made sense.
• Plus I figure a few people who listen to the book on the podcast, will also subscribe and listen to some of the great interviews with some of my guests, get them more exposure and grow the podcast. Win/win/win!

But bottom line, this is my attempt to get this valuable content in as many people's hands as possible, to help as many people as possible!

I'll be releasing a few chapters at a time over a couple of weeks, then I'll add a final version that is the full book, start to finish. They will be added above in separate players, and available as bonus content on your favourite podcast app of choice as they are released!

I'd be interested to hear whether you prefer the format broken down or full book? Connect with me on LinkedIn here and send me a message to let me know!

As for what you'll find inside the book itself? Well it's called...

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

So even if you got here to the audio version first, make sure you get the written version too for access to all the resources.

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

The paradox of successful marketing is that it's actually quite simple.

That's why it's so hard.

So in this episode of The Client Catching Podcast I take a deep dive into the foundational parts that you MUST get right for any marketing to be successful.

On this episode:

• Why successful marketing starts with your client and it doesn't happen by luck. It happens by design
• The three core functions of your marketing.
• Why marketing isn't selling.
• THIS is the ultimate goal of your marketing...

And much more!

Connect With Adam On LinkedIn

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

Did you realise that right now, your "sales opportunity cost" is almost certainly your fastest route to increasing cash flow? What do I mean by this?

I'm talking about follow up. How many leads have you spent time and money on, only to let them slip through the cracks?

This "follow up failure" leaves a lot of money on the table! This is what I mean by your "sales opportunity cost".

So how can you fix this and ensure you never miss a follow-up again?

That's what my guest today Jeroen Corthout will show you!

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling to the B2B market, which pulls customer data together automatically and then ACTIVELY helps you to follow up.

Like so many of the best solutions out there, he and his co-founder started Salesflare to solve their own problem. They hated having to keep track of their leads manually and wanted an easier way to follow up, which led to them building Salesflare.

And just to see the value of not just the software, but of following up, some of his clients are making well in excess of $1M more per year by doing nothing more than simply following up in a more efficient way.

How's that for an opportunity cost!

On this episode:

• How Jeroen and his co-founder started Salesflare to solve their own problem.
• Why follow up failure is a virus that can kill your business.
• What is the right way to follow up with prospects?
• A $1 million case study in the value of follow up.
• A simple way to generate clients fast without spending a penny.
• How to manage conversations at scale with your perfect clients.
• The importance of developing a habit of 1 % continuous improvement in your business.
• The No.1 reason for marketing failure, and how to avoid it.
• Why follow up goes far beyond just leads...

And much more!

Visit SalesFlare Website

Connect with Jeroen On LinkedIn

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

We all have a personal brand. And it's so important, even if you don't think it is. In fact as I realised, not having a personal brand is... also a personal brand!

But there's a lot of confusion around personal branding. It's almost become a bit of a buzzword. So perhaps reputation is a better way of describing it...

Simply, personal branding is how you prove to your ideal clients that you're worthy of their trust. It isn't bragging. It's not being narcissistic either. It's your opportunity to share with the others how you use your talents to serve them.

So today I'm delighted to be talking to Joe Apfelbaum who's personal brand stood out to me as a big, beaming, emoji happy face of light in an ocean of sameness on LinkedIn.

He's the CEO of Ajax Union, one of the fastest growing companies in America, and founder of Evrygreen Networking where he helps his clients go from lurkers to influencer on linkedIn by building your personal brand. He has a PHD in results and has over 1000 selfies with his audience (pre-covid of course) and is living proof of the power of a personal brand.

So if you want to become known for your expertise and have clients coming to you, Joe is the guy to listen to!

On this episode:

• How Joe transformed from shy "computer nerd", to global influencer with one of the fastest growing companies in America using his personal brand.
• The tangible, bottom line benefits of a personal brand.
• Big myths of personal branding and how to avoid the common mistakes.
• Why personal branding isn't about being famous.
• Real world tactical applications for building a profitable personal brand on LinkedIn.
• What Joe would do if he had to start again from scratch.
• Why there's almost certainly 6 to 7 figures of untapped revenue opportunity hiding in plain sight for you right now

And much more!

Visit Ajax Union Website

Find Out About Joe's LinkedIn Training

Connect with Joe On LinkedIn

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

If you're like many of us in B2B or professional services, you love doing what you do but feel anxious and even fearful when it comes to the sales part.

Having been there myself, the reason I think this happens because of a complete misunderstanding of what sales is.

But sales isn't evil. It's not bad. Especially when you have something that can genuinely help your clients, you're doing a DIS-service by not improving your ability to sell.

Meaning sales is really about helping people to make an informed and autonomous decision about whether your solution is the best way for them to get what they want. So how do you sell in an effective yet ethical way?

Well as sales isn't my area of expertise, who better to show you how than an expert sales trainer?

My guest today is Simon Bowkett, Owner of Symco Training, author, podcaster and speaker with well over 20 years of "in the trenches" experience gained at every level from sales rep, sales management and senior management in the Motor Trade.

Not only will you hear how you can improve the way you sell, you'll also hear why the stereotypes around car salesmen should be well and truly buried.

On this episode:

• Why so many people have a fear of selling.
• The 3 sales you need to make every time.
• How sales isn't any different to selling camels 2000 years ago.
• Why the majority of the sales process is uncovering the problem and qualifying the client NOT closing.
• Is it possible to sell 100% online? The answer might surprise you...
• The number 1 most important skill in sales.
• A simple way to remove the fear of rejection in sales.
• Don't use a sales script, use this instead...
• Why you don't have to overcome every objection to make a sale.
• Why sales isn't simply a numbers game.
• A simple way to get past any gatekeeper and talk to any decision maker and make fast sales.

And much more!

Visit Symco Training Website

Listen To The Selling In The Motor Trade Podcast

Get Simon's Book

Connect With Simon On LinkedIn

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

When you're trying to grow a business the worst position you can find yourself in is being overworked, underpaid, under-recognized and under compensated. You're in this place where you're constantly "almost there" but you run out of hours. And in doing so, you're going to run out of bandwidth.

You're gonna burn out.

Because TIME is the #1 thing I hear from people as to WHY they can't seem to get the revenue "results" they are looking for in their business.

And as I've been forced into a greatly reduced amount of hours I've been able to work due to the lockdown, I've had to figure out a way around it. I've had to figure out the answer to the question...

How do I get everything done in just 3 hours a day?

Which is what I'm sharing on this episode.

On this episode:

• The importance of leverage
• Why you need to build long term assets that work again and again. For you.
• How doing too much without the support of others is a fools game

And much more!

Connect With Adam On LinkedIn

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

For quite a while now it's been no secret about how effective video is to grab the attention of your ideal clients, educate them, build trust and move them along the client journey.

However, it's not as simple as just uploading a branded video and suddenly your marketing campaigns will fly. Time, thought and skill needs to be put into the strategy behind the content to ensure the benefits that video offers are fully achieved.

But don't panic if you have no idea how to make video work for your business. There are a few, quick and clever actions you can take when planning and producing your video content that will make it go much further and get results.

Which is exactly what my guest today is going to talk about.

Marcus Johnson is the Managing Director of Glacé Media, a creative video production agency based in Manchester that specialises in short and long form video content suitable for the digital age.

So as B2B video marketing can be so beneficial by pouring fuel on your marketing campaigns, you're going to get a ton of value from this!

On this episode:

• Why you don't need to be perfect on video to get results.
• Should you use a video script?
• How to turn your Zoom calls into video content
• The best kind of content to create with video
• A simple way to follow up using video content
• The 5 videos every B2B business should have.
• The No.1 way Marcus generates clients

And much more!

Resources Mentioned In This Episode:

Visit Marcus's Website

Connect With Marcus On LinkedIn

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

On this episode you're going to discover how to ensure that you never have to worry about where your next client is coming from ever again, by mastering a marketing fundamental that many gloss over or totally misunderstand...

Your OFFER.

The truth is, even a world class marketer will struggle when the offer sucks. Or isn't clear. Or isn't what the end client truly wants. Because you don't have a business unless you can identify a specific client that wants a specific, tangible result, AND is willing to pay for it.

So it's vital that you know exactly how to create and lead with offers in your marketing the RIGHT way to attract buyers, and not just tyre kickers.

And there's no better person to learn this from than my guest today, who is THE master of the Power Offer.

Joel is a digital marketing consultant to 7, 8, and 9-figure clients, a sales webinar expert and host of both the Experts Unleashed and Sold With Webinars podcasts.

Seriously, the power and simplicity of what Joel does is truly mind blowing!

On this episode:

• Why you need to implement your marketing in the RIGHT order.
• The simple way to reduce your cost per acquisition of every client.
• Focus on this little known market segment to generate cash flow FAST.
• What is an Offer and why is it different to what you may think?
• What Joel would do to launch a brand new business from scratch in just 30 days (absolute gold here!)
• Why Joel is the first person Russell Brunson recommends if you want a high converting webinar.
• The value of looking at your business through Green Glasses.
• Do this one thing, it WILL grow your business.

And much more!

Resources Mentioned In This Episode:

Visit JoelErway.com

Listen to the Experts Unleashed and Sold With Webinars podcasts.

See An Example Of One Of Joel's Hugely Successful Mini Webinars

Find out about Joel's High Ticket Courses Programme

Find out about The Webinar Agency

Join Joe's Free Facebook Group

Greg Hickman's Interview

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

Today the tables are turned! This is an interview that I did on the etribe podcast hosted by Isar Meitis where we took a deep dive into what I call The Growth Accelerator Ecosystem!

On this episode:

• How growth is achieved when you improve in the 3 key areas of Authority, Alliances, Assets

• What impacts your ability to achieve your business growth objectives?

• The power of focus to build authority by becoming known for one thing!

• Which Assets you need to develop that are evergreen and move prospects through the client journey independant of you.

• Why a huge part of your business growth process should depend on others.

And much more!

Resources Mentioned In This Episode:

Listen to Isar's interview on the Client Catching Podcast - Big Business Thinking For Small Business Growth

Visit the e tribe website & grab your free productivity tools checklist

Listen to the e tribe podcast

Connect with Isar on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

Happy Fishing!

I want you to think for a moment… If you could alter three big decisions you've made in the last ten years, how different would things be right now?

But rather than looking back, what if you could look forward with the clarity of a hindsight, you don't yet have?

That's what my guest today, James Feldman, can help you do!

He is a sought-after transformational speaker that identifies what can be done NOW to impact future trends, by using what he calls 3D Thinking so that your idea has every opportunity to achieve success.

He's also the author of the new book, Shift Happens! : No Job, No Money, Now What? Reinvent Yourself Using 3D Thinking.

I love the play on words here, but bottom line: Shift Happens! to Everyone. Everything. Every industry. Every norm. And you can benefit from it by using 3D to ensure Shift Happens to achieve your success during these uncertain times.

On this episode:

• What is 3D Thinking?
• Why you need to start thinking INSIDE the box...
• If you want a better outcome, ask better questions
• Finding people who want to buy is as important as finding those that want to solve the problem
• To move forward, don't get bogged down by what didn't work in the past
• Why you need to start thinking like a child to solve your business challenges

And much more!

Resources Mentioned In This Episode:

Get James's Book - Shift Happens

Visit James's website

Connect with James on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

Make sure you grab this and all the other listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

Happy Fishing!