B2B Growth Think Tank

My guest today is Frank Bria, a master at helping you scale a service business... without killing yourself in the process!

Frank helps service providers and consultants to turn their 6-figure practice into a 7-figure business, has built and sold tech start ups, as well as consulted for the largest international corporations in high tech, finance, and retail on 4 continents, and today takes what he used to teach the Fortune 500 and applies it to entrepreneurs looking to scale their businesses. He is a 3-time author, speaker, strategist, and host of the podcast The 6 to 7 Figures Show.

On this episode:

• How business is changing through crazy times.
• Why your business model might stop you from growing.
• The fundamental challenge most entrepreneurs never overcome.
• Why you can only grow when you start with the end in mind.
• The ONE question you need to answer in order to scale and grow.
• Why you should think like an investor, not a business owner when scaling your business.
• The No.1 fear that's stopping you from growing.
• If you want predictability in your business, you MUST have these 2 things working together...
• Why offering a guarantee isn't always in the best interest of your clients and what to do instead.
• If you want to grow, you have to be morally invested in getting your clients a result.

And much more!

Resources Mentioned On This Episode

Visit FrankBria.com

Get a copy of Franks checklist - 12 Projects You Need to Implement to Reach 7 Figures

Connect with Frank On LinkedIn

Get Free 10 Part Training On Strategic Alliances

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

I'm making a bold promise with today's episode, yet one I know is 100% true, so I can say this with absolute confidence.

Using Strategic Alliances & Partnerships is the one marketing strategy that consistently outperforms everything by a long way. Every. Time.

I've seen this approach work time and time again over the last 17+ years in marketing. It beats any advertising strategy. It eats "funnels" for lunch. And you can get started for zero cost.

So to make sure I do this topic justice, you're in for a treat as my guest today is none other than Tom Matzen.

Tom is a master at using Strategic Alliances to grow 7 and 8 figure businesses. He's started some 87 businesses of his own, seven to seven figures and beyond, and today is the Chief Movement Maker of Entrepreneur Empowerment Institute, an emerging global enterprise with a mission to empower 10,000 Authority Entrepreneurs to build global movements and 7 & 8 gures businesses by December, 2024.

And as Strategic Alliances is his number 1 way of growing businesses, you're going to get some amazing insights from both his wins and losses along the way to building those 87 businesses.

On this episode:

• Why most businesses miss out on the REAL power of strategic alliances.
• How Tom generates 93% of his revenue from strategic alliances.
• How to profit from your direct competitors.
• When you get strategic alliances, you see opportunity EVERYWHERE.
• Specific examples of profitable strategic alliances you can use today.
• How to leverage your time, money and influence with strategic alliances.
• When it comes to strategic alliances, think WHO not how.
• Why strategic alliances are the most fun way to grow your business.
• How to create a lead generation machine with strategic alliances.

And much more!

Resources Mentioned On This Episode

Get Tom's FREE 8 Legal Templates For Joint Ventures & Strategic Alliances

Find Out More About The Strategic Alliance Summit

Connect with Tom On LinkedIn

Get Free 10 Part Training On Strategic Alliances

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

Most of us that start businesses focus on the vision, and get bored with the details. Things like working out finances are, to most of us, frankly a little dull.

Or at least that's what I used to think! How wrong I was! Because there's nothing LESS boring than feeling in control of the money you make AND keep from your business. And today my guest Annette Ferguson is going to prove it to you!

Annette is known as The Money Magician, helping 6/7/8 figure service based entrepreneurs find clarity in their numbers, increase their wealth, and take more money home from their business.

She is a former Financial Controller for Goldman Sachs where she was responsible for one of their biggest managed funds, and today has 10+ years experience of running her online business as a Chartered Accountant, Certified Profit First Professional, profit mentor and income strategist.

And by the end of this episode you're going to realise that Accountant's don't always fit their "dull" stereotype, and you may even call yours up after to ask why they don't look at your business in this way...

On this episode:

• The rollercoaster journey of running a service business.
• The first place to look to increase your profits.
• Why small choices can add up to big hits to your profits.
• How aligning yourself with the credibility of others can lead to serious growth.
• Why qualifications alone won't make you stand out, and what will instead.
• What happens when you put Profit First.

And much more!

Resources Mentioned On This Episode

Visit Annette's website

Connect with Annette On LinkedIn

Profit First by Mike Michalowicz

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

When you follow an account-based marketing strategy, it allows you to align your marketing and sales teams from the get-go to promote long-term business growth, delight customers, and boost revenue.

But what exactly is account-based marketing? And how can you use it in your business to achieve all of the benefits I've just described? Well my guest today Mike Maynard is going to tell you exactly how!

He's the CEO of the Napier Group, a $7M PR and marketing agency where he's successfully directed numerous major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries.

And as a huge part of his success has come from a focus on account-based marketing, you're about to hear about how to replicate some of this success from a practitioner with years of in the trenches experience of using it to grow both his own and his clients businesses.

On this episode:

• What is Account Based Marketing?
• Benefits of Account Based Marketing and why anyone selling B2B should be using it.
• Common problems that Account Based Marketing can solve.
• Account Based Marketing tactics you can use today.
• The key to making Account Based Marketing work for you.

And much more!

Resources Mentioned On This Episode

Visit Napier's website

Connect with Mike On LinkedIn

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

What if there was a way to combine developing a deep client understanding, while at the same time reduce friction in the sales process and drive more revenue, by utilizing what can only be described as the ultimate conversion trigger for your business?

Sounds good right?

Well my guest today Sam Shepler is going to show you a system where your clients essentially sell for you, using engaging social proof that converts prospects into paid customers.

Sam is a serial entrepreneur in the video marketing space, and currently the founder & CEO of Testimonial Hero "the customer video company", that helps B2B marketing leaders better communicate value through the voice of the customer, to reduce friction in the sales process and drive more revenue, faster.

On this episode:

• What is Advocate Marketing?
• Why successful client advocat programs focus on a MUTUAL exchange of value.
• How thinking about your marketing like IKEA furniture can improve your results.
• The step by step process to get amazing client video testimonials and case studies.

And much more!

Resources Mentioned On This Episode

Get Sam's Free Cheatsheet: The 15 Best Video Testimonial Questions to Use in Your Next Video Testimonial!

Connect with Sam On LinkedIn

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

One of the best ways to establish authority on your topic is to produce deep research on the subject allowing you to present a depth of knowledge that no one else has.

This allows you to define the category of your solution or brand from a client led perspective. After all, branding is all about being associated with specific needs of your ideal clients right?

But rather than giving a theoretical rhetoric on the value of thought leadership for growing a B2B business, I have brought on a guest who will bring this to life with an actual example of thought leadership in action, and how he is using it to grow both his business and his own personal authority and brand.

Oren Greenberg is the founder of Kurve – a modular growth marketing consultancy, where he spends his days helping FTSE 250s and funded startups to navigate the perilous waters of growth and marketing.

On this episode:

• The nuance differences between B2B and B2C marketing.
• What is thought leadership?
• The difference between thought leadership and content marketing.
• What it really takes to create a genuine piece of thought leadership.
• How to use your thought leadership piece to grow your business and personal authority.
• Why becoming a thought leader is more about developing a leadership mindset, not just the thought...

And much more!

Visit Kurve's Website

Get your copy of Oren's Martec Landscape Project

Connect with Oren On LinkedIn

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I'm literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

Putting This All In To Action

This is Chapter 13 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

Words Of Wisdom (From Hard Won Experience)

This is Chapter 12 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

The Keys To Making This Strategy Work For You

This is Chapter 11 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

Golden Rule #10: Stay Visible Using Content That Builds Authority And Starts Conversations With Your Ideal Clients

This is Chapter 10 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!