On this episode of The B2B Growth Think Tank I'm taking a deep dive into something known as The Diffusion Of Innovation in B2B Marketing with Dr Roxie Mooney from Legacy DNA.

As a Healthcare Commercialization Strategist, who helps health tech innovators unlock their path to profit, Dr Roxie has transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. 

Today she is the founder of Legacy DNA where she advises startups and emerging healthcare brands, and is the international best selling author of “How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations.”

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

In this current climate, should I still continue to create a 5 year plan for my business with such uncertainty around, or just have a short-term focus in favour of short-term results? (listen in at 30.00)

On this episode:

• A shocking statistic about success.
• Why first mover advantage isn't always what it's cracked up to be.
• The biggest mistake most make when launching a new offer.
• The Importance of being problem focused.
• The keys to a winning word of mouth strategy.
• Dr Roxie's No.1 growth strategy.

And much more!

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Dr Roxie on LinkedIn

Visit LegacyDNA Website

Get Dr Roxie's Book - How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

What’s the one current challenge you’re facing in your business, that if you could fix in the next 90 days... 

...would have the biggest impact on your growth?

This is the question at the heart of The B2B Growth Think Tank, and is the focus of "The Virtual Hotseat" where my guests and I will be brainstorming actual, actionable ideas for solving people’s challenge or maximising the opportunity in front of them!

In this third episode of the show (previously The Client Catching Podcast) you'll hear the third of three live panels that were recorded as part of the "Re"Launch 3 hour live stream to showcase this new format. Listen to part 1 here. Listen to part 2 here.

So listen in to the amazing advice given to help out another business owner or leader who sent in their challenge for the panel to them help.

On this episode:

• What Ethan, Steve and Tobin have been working on since our first interview
• Virtual Hotseat #1: I Know I Need To Lead My Team, But I’m Tired & Struggling With Motivation At The Moment. How Do You Deal With The Weight Of It All When Things Are Tough?
• Virtual Hotseat #2: How Can I Use LinkedIn To Generate More Sales Opportunities?

And much more!

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Adam on LinkedIn

Visit BombBomb Website

Listen To Ethan's First Interview - How To Use Video To Re-Humanise Your Business & Land More Clients

Visit Steve's Website

Listen To Steve's First Interview - How To Pre-Sell Your Ideal Clients (So They Show-up Ready To Hire You)

Visit Tobin's Website

Listen To Tobin's First Interview - The Most Direct Route To Revenue & Cash Flow In Your Business

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

What’s the one current challenge you’re facing in your business, that if you could fix in the next 90 days... 

...would have the biggest impact on your growth?

This is the question at the heart of The B2B Growth Think Tank, and is the focus of "The Virtual Hotseat" where my guests and I will be brainstorming actual, actionable ideas for solving people’s challenge or maximising the opportunity in front of them!

In this second episode of the show (previously The Client Catching Podcast) you'll hear the second of three live panels that were recorded as part of the "Re"Launch 3 hour live stream to showcase this new format. Listen to part 1 here.

So listen in to the amazing advice given to help out another business owner or leader who sent in their challenge for the panel to them help.

On this episode:

• What Amy, Chris and Jake have been working on since our first interview
• Virtual Hotseat #1: I Know I Need To Lead My Team, But I’m Tired & Struggling With Motivation At The Moment. How Do You Deal With The Weight Of It All When Things Are Tough?
• Virtual Hotseat #2: Biggest Client Is Hurting My Team, But We’d Struggle Without Them Unless We Replaced The Revenue - Be Nice Or Fire Them?
• Virtual Hotseat #3: Marketing Budgets Cut - Where To Invest To Get Maximum ROI?

And much more!

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Adam on LinkedIn

Visit Amy's Website

Listen To Amy's First Interview - The Smart Way To Use Content To Reach Clients, Have More Impact & Grow Your Business

Visit Chris' Website

Listen To Chris' First Interview - The Big Lie With Social Media Marketing

Visit Jake's Website

Listen To Jake's First Interview - Find The Hidden Equity in Your Business

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

What’s the one current challenge you’re facing in your business, that if you could fix in the next 90 days... 

...would have the biggest impact on your growth?

This is the question at the heart of The B2B Growth Think Tank, and is the focus of "The Virtual Hotseat" where my guests and I will be brainstorming actual, actionable ideas for solving people’s challenge or maximising the opportunity in front of them!

In this first episode of the show (previously The Client Catching Podcast) you'll hear the first of three live panels that were recorded as part of the "Re"Launch 3 hour live stream to showcase this new format. 

So listen in to the amazing advice given to help out another business owner or leader who sent in their challenge for the panel to them help.

On this episode:

• What Isar, Alex and Dov have been working on since our first interview
• Virtual Hotseat #1: I Know I Need To Lead My Team, But I’m Tired & Struggling With Motivation At The Moment. How Do You Deal With The Weight Of It All When Things Are Tough?
• Virtual Hotseat #2: New Service Offering - When Is It Time To Persevere Vs When To Accept It’s Not Working?
• Virtual Hotseat #3: How Do I Come Up With Ideas For Marketing a "Dull" Service

And much more!

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Adam on LinkedIn

Visit Isar's Website

Visit Dov's Website

Visit Alex's Website

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

On this episode I have a bitter-sweet announcement about the show...

Yes, the show in its current format is coming to an end... 

But there's a new name and a new exciting format! 

These changes are something I believe is going to take the show to another level, and offer much more value to you the listener!

So listen in and discover what the changes are and why I've made them!

Mentioned On This Episode

Enter the "Re" Launch Contest 

Join The Facebook Group For The Live Launch & Future Live Streams

Get My Free Book

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

So even if you got here to the audio version first, make sure you get the written version too for access to all the resources.

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

I want you to forget what you think you know, or need to do, in order to generate referrals consistently...

Because in this episode you’re going to hear about a simple, but contrarian 5 step strategy you need to follow to generate referrals without asking.

My guest today is Stacey Brown Randall, a three-time entrepreneur, author of the award-winning book "Generating Business Referrals… Without Asking", and host of the Roadmap to Grow Your Business podcast.

Stacey has taught her “no asking” referral generation strategy to hundreds of clients including well-known corporations and franchises, but her focus today is on helping small business owners and solopreneurs bring in new clients consistently.

On this episode:

• The 2 critical things you need for a referral to happen.
• Why you don't get more referrals, and what to do about it.
• A deep dive into the 5 part process for generating referrals without asking.
• If you do this one exercise... referrals become much more frequent.
• How to plant referral "seeds".
• Can a simple handwritten note really generate multiple referrals? (Spoiler alert... YES it can, here's how...).
• Why it only takes 24 hours over an entire YEAR, to flood your business with referrals.

And much more!

Resources Mentioned On This Episode

Visit StaceyBrownRandall.com

Connect with Stacey On LinkedIn

Get My Free 10 Part Training On Strategic Alliances

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

If you sell professional services, you will no doubt be aware that marketing them is not the same as marketing products and services. There are unique challenges to professional services providers that need to be overcome before you’re able to attract and cultivate potential clients.

My guest today is Sean Campbell, who is extremely well qualified to help you overcome these and steer a successful path when it comes to marketing in the professional services industry.

Sean has been a professional services firm owner for over 20 years, and today he’s the Co-Founder & CEO of Cascade Insights, where he brings a wealth of knowledge around how to survive and thrive as a professional service firm owner or leader.

On this episode:

• Why having super hero syndrome is a hindrance to growth

• Why competition is a good thing

• Are you confusing WHAT you do with WHY you’re being hired?

• The dangers of “keeping your aperture open”

• The little known thing about referrals

• How to have a “client creation” meeting with your team

• How to create a marketing function for professional services that will acquire clients predictably and profitably

And much more!

Resources Mentioned On This Episode

Visit CascadeInsights.com

Connect with Sean On LinkedIn

Get My Free 10 Part Training On Strategic Alliances

Get My Free Book!

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

On this episode I have a festive message for you with my King's Speech of 2020!

Clearly it's been a very different year to the one we all expected this time in 2019.

And whilst there's been plenty of challenge, personal anguish and restrictions, there's also been a few reasons to be positive.

So to round off the year, I share my take on the year that was 2020, and share my own story of turning tragedy into hope. I really didn't expect to go there...

On this episode:

• Why I'm not being a Humbug this year (even if Darth Vader is...)
• How I've focused on only trying to control the things I can actually control.
• The Antidote to Isolation
• Even in the hardest of times, you still need to find gratitude (my own story of tragedy and what I'm grateful for as a result)

Merry Christmas!

Get My Free Book

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

So even if you got here to the audio version first, make sure you get the written version too for access to all the resources.

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

On this episode I'm turning the tables on myself...

I'm answering a question that I've posed to a number of my guests in one form or another, AND I'm sharing an update on some exciting developments with the show that will be coming your way shortly!

On this episode:

• What would I do if I had to start all over again from nothing?
• Why I wouldn't start with figuring out what to sell (and what I'd do instead)
• How to create a unique offer that instantly differentiates you
• The ONE strategy I'd use to generate clients FAST without spending a penny on advertising.
• A special announcement about some upcoming changes with the show

And much more!

Get My Free Book

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

So even if you got here to the audio version first, make sure you get the written version too for access to all the resources.

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

Not everyone knows that some of the greatest traders and investors of all time only made money on around 20-30% of their investments.

And just like investing, when growing your business there are two key indicators that will determine whether or not your showing a steady upward curve (or downwards, or zig zag…)

I share these in this episode, as well as a simple formula that will make catching more clients far more simple than you've been led to believe...

Get My Free Book

Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

So even if you got here to the audio version first, make sure you get the written version too for access to all the resources.

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!