B2B Growth Think Tank

B2B Growth Think Tank

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B2B Growth Think Tank episodes

  • Colin Shaw: Why Customer Experience Is The Ultimate Growth Strategy

    Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Colin Shaw.

    Colin is one of the original pioneers of the concepts of "Customer Experience", having written no less than 7 books on the subject.

    Not only that, but he has been recognized by LinkedIn as one of the 'World's Top 150 Business Influencers', and is one of the small number of 'Official LinkedIn Influencers' with 289,444 followers.

    His management consultancy Beyond Philosophy LLC, has been selected by The Financial Times as one of the best management consultancies for the last three years in a row, and on top of helping his clients grow by helping them focus on finding value and identifying hidden, unmet customer needs that are PROVEN to drive revenue, he is also the co-host of the highly successful Intuitive Customer podcast.

    And I must admit from a purely selfish perspective, because he's taken my own world view of "thinking like the fish, not the fisherman" to a whole different level, I got seriously excited at the prospect of "geeking out" a little on exactly why Customer Experience is one of the highest leverage growth strategies out there, and how you can apply it.

    Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

    "How Do I Shift From A Service Model To A Consulting Model?"

    Mentioned On This Episode

    Grab Your Free Revenue Multiplier Calculator

    The Growth Accelerator Implementation Programme

    Join The B2B Growth Think Tank Community

    Listen to The Intuitive Customer Podcast

    Connect with Colin on LinkedIn

    Visit Beyond Philosophy Website

    Connect with Adam on LinkedIn

    Get My Free Book

    Conversational Relationship Marketing

    Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

    1 hr 11 min
  • Marcus Cauchi: Making Sales a Force For Good

    Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Marcus Cauchi.

    Marcus has worked in over 500 segments of the market across 23 vertical markets helping his clients generate over £6.5bn in additional sales. Yes, you read that right, I said BILLION with a B!

    With over 30 years experience in sales, Marcus believes that selling is a service profession, not a self-service profession. Unfortunately he's found not everyone sees it this way...

    Which is why he's a man on a mission to clean up sales because of where the practice has been driven by the unscrupulous and incompetent. He's furious that the financial cart is being put before the customer success horse. He's livid that salespeople are being trained, encouraged and incentivised to lie, manipulate, and mis-sell by managers and leaders who make the customer pay a heavy price for their greed, lack of competence and soulless immorality.

    Part of this mission is the community - Sales: A Force For Good, where he's looking for 8 tech companies in the £10-50m revenue range who want to grow to £1bn in revenues by building a good highly profitable business, built on strong fundamentals, with highly engaged employees and customers for life without ever selling out to greed, self interest or bad investors.

    So buckle up, you're in for a bumpy but exciting ride on this episode!

    Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

    "How do I help our sales people sell to prospective clients so they don't sound desperate (even though we are)?"

    Mentioned On This Episode

    Grab Your Free Revenue Multiplier Calculator

    The Growth Accelerator Implementation Programme

    Join The B2B Growth Think Tank Community

    Connect with Marcus on LinkedIn

    Connect with Adam on LinkedIn

    Get My Free Book

    Conversational Relationship Marketing

    Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

    1 hr 10 min
  • How Do I Help Our Sales People Sell To Prospective Clients So They Don't Sound Desperate (Even Though We Are)?

    How do I help our sales people sell to prospective clients so they don't sound desperate?

    This is today's listener question Adam King and his guest Marcus Cauchi brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank.

    Grab Your Free Revenue Multiplier Calculator

    The Growth Accelerator Implementation Programme

    Join The B2B Growth Think Tank Community

    Connect with Marcus on LinkedIn

    Connect with Adam on LinkedIn

    24 min
  • Jim Karrh: Grow Your Business By Managing Your Message

    Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Jim Karrh.

    Jim has an expertise in helping businesses break through the noise and grow through more effective and consistent customer conversations.

    This is something I 100% see as a huge challenge, as too many professionals today are missing out. They have a lot to offer, but their message isn't right, or they lack enough messengers to share it, or the entire process seems unmanageable.

    Jim is sharing strategies built on years of success as a consumer researcher, award-winning corporate marketing leader, and now consultant, speaker, and coach to businesses ranging from startups to members of the Fortune 500.

    He's also the author of The Science of Customer Connections: Manage Your Message to Grow Your Business and the host of "The Manage Your Message Podcast."

    As this is one of my personal favourite topics and a huge growth lever when you nail it, you're going to get a lot of value out of this episode!

    Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

    "How do I effectively differentiate my business in a very crowded market?"

    Mentioned On This Episode

    Grab Your Free Revenue Multiplier Calculator

    The Growth Accelerator Implementation Programme

    Join The B2B Growth Think Tank Community

    Connect with Jim on LinkedIn

    Visit JimKarrh.com.

    Connect with Adam on LinkedIn

    Get My Free Book

    Conversational Relationship Marketing

    Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

    1 hr 2 min
  • Byron Morrison: The Effective CEO

    Running a business is no walk in the park.

    It's a dream for many, and when you finally take the plunge you face all manner of new challenges everyday. There's plenty out there about these kinds of things.

    Yet there aren't many people talking about the other "dark side" (Star Wars nerd…) of running a business… actually having success and achieving that "dream".

    See, success isn't always all unicorns and rainbows. Every new level of success brings a new level of problems. As now you have to deliver. Not just for your clients, but for your team, your family and yourself. And that's a heavy burden to face, especially when you feel like you have to bottle up the stress and pressure that comes with it.

    So here's the reality about the "dark side" of success... The level of thinking, actions and brainpower that got you to the point you're at today, isn't going to get you to the point you want to be at tomorrow.

    That's why if you want to grow your company, it is YOU that needs to EVOLVE first. Which is exactly what my guest Byron Morrison is an expert in helping you do.

    Byron is the author of The Effective CEO, speaker and mindset and high performance coach who helps CEO's Evolve so that they can handle the shadow side of success, by upgrading their brain power so that they can handle this new level of pressure, without crumbling or losing their composure.

    Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

    "How do I come up with content ideas, publish more consistently and choose the right channels for my recruitment firm?"

    Mentioned On This Episode

    Grab Your Free Revenue Multiplier Calculator

    The Growth Accelerator Implementation Programme

    Join The B2B Growth Think Tank Community

    Connect with Byron on LinkedIn

    Visit ByronMorrison.com.

    Get a copy of The Effective CEO Book

    Connect with Adam on LinkedIn

    Get My Free Book

    Conversational Relationship Marketing

    Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

    1 hr 3 min
  • Doug C Brown: Lessons From Generating Over $500 Million In Sales Revenue

    Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is someone with a pretty incredible track record.

    Doug C. Brown has created over 35 companies and generated over $500 million in sales. His last client made $3 million in 5 weeks, and his most outstanding professional achievement is increasing a company's close rate by 862% and their revenue growth by 116%...

    ...In just four months!

    He's also a 12-year veteran of the US Army, proud father of two wonderful daughters, and as a highly acclaimed Sales Revenue Growth Expert and international bestselling author, his mission today is helping companies grow their sales revenue and to have better-performing sales teams.

    Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

    "I'm looking at hiring our first sales person to help take us to the next level, but I'm a little inexperienced with what to look for, how to manage them and how to decide on a way to structure their commission. Any advice?"

    Mentioned On This Episode

    Grab Your Free Revenue Multiplier Calculator

    The Growth Accelerator Implementation Programme

    Join The B2B Growth Think Tank Community

    Connect with Doug on LinkedIn

    Visit BusinessSuccessFactors.com.

    Connect with Adam on LinkedIn

    Get My Free Book

    Conversational Relationship Marketing

    Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

    1 hr 2 min

About B2B Growth Think Tank

From the publisher's feed

(Previously The Client Catching Podcast) The B2B Growth Think Tank is hosted by Adam King "The Captain" of London based Growth Consultancy Think Like a Fish.