B2B Growth Think Tank

In part 3 of my mini series on Strategic Alliances, I'm talking about some of the most popular and profitable types of Strategic Alliances that you could use in your business.

Seriously, this will open your mind to the possibilities around strategic alliances you've probably never thought, with some practical examples of them in action.

By the end you'll have 8 different ideas for how to use Strategic Alliances, so you can start to develop your own ideas on how to use them profitably!

A few of the 8 types...

1. Reactivating Inactive Buyers
2. Endorsements
3. Up/Cross Selling
4. Distribution

Discover all 8 by listening to the episode!

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In part 3 of my mini series on Strategic Alliances, I'm going to show you how Strategic Alliances can boost your client generation and profits very quickly.

But first, what I'd like to really encourage you to do from now on, is to really think about the concept of access as an asset.

In the case of Strategic Alliances, you're getting access to other people's network, audience, client base, knowledge, connections, etc. which in turn becomes an asset for your business.

Access Is Also An Accelerant

Access for you, to your partners audience and network, is an accelerant for your business.

It speeds up how you get in front of your ideal clients.

It cuts the time you need to spend building trust with prospects, as your recommendations and endorsements come with that already implied and built in.

Can you see when you get this, how you can attract clients to your business, and potentially earn revenue in a way that you've never had before?

It Works BOTH Ways

The real benefit of Alliances though is that access isn't just an asset and an accelerant for you, but also an asset and accelerant for others that you can help. Both for your partners, your clients, their clients, their friends, their families.

Once you increase your access, you can then use this to provide others access to things they didn't have before. Which accelerates your reach and exposure to their network, and further increases your access. And so it goes on…

The network effect here is exponential, and offers huge benefits to everyone in it.

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In part 2 of my mini series on Strategic Alliances, I cover some of the major benefits of Strategic Alliances, so that by the end you'll know 14 reasons why you should use strategic alliances for B2B business growth.

Seriously, this will open your mind to all the possibilities around strategic alliances you've probably never thought.

By the end you can start to develop your own ideas on how to use them in your own business!

So let's look at a few of the 14 reasons...

1. Increase market penetration...
2. Develop new business opportunities through new products/services...
3. Diversify your product/service offering to your current client base...
4. Reduce costs...
5. Leverage resources others have invested in...

Discover all 14 by listening to the episode!

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This is the first part of my series on Strategic Alliances, and why they can literally transform your business.

Strategic Alliances are so effective because one of the most reliable ways to grow your business is...

To get other people to help grow it for you!

Why would other people want to help you to grow your business you may ask? It's quite simple really…

By helping them grow theirs too!

In simple terms, this means creating relationships with specific people and businesses that sell to the same buyers you do, but offer a different solution.

You don't compete with each other, you complement each other.

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Jose Palomino.

Jose is an expert at identifying the multiple areas in a business that are constraining revenue , and the multiple points which can be leveraged to maximise hidden opportunities for growth.

He's the Host of The Revenue Throughput Podcast and Founder of Value Prop Interactive where he helps business owner-operators gain control of their revenue and profits using his proprietary Revenue Throughput System", a unique process that diagnoses the volume and velocity that a business converts opportunities into revenue and gives his clients a high-level view of their business and a clear game plan for explosive revenue growth.

Now doesn't that sound pretty intriguing?!

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

"How do I compete with low cost or overseas outsourced providers and show the real ROI of working with us?"

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Have you ever thought about what would happen if you couldn't go to work for a week, or a month, or even two months?

How would you deal with it? Would things be able to continue without you, or would things grind to a halt?

I've only ever really considered this question as a "thought exercise"...

Until it actually happened to me in July when I was taken to hospital by ambulance, spent 5 days there and a further 6 weeks pretty much bedbound on medication that made it very difficult to think, let alone work!

So as regular listeners may have noticed a change in the release schedule, this is the first time I've been able to record an update as to the reason why, and exactly what happened.

Plus I give some thoughts about what you can learn from my ordeal, how it's impacted my mindset, my business and how I'm looking at the future with renewed enthusiasm as I continue my recovery!

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Simon Severino.

Simon has a pretty impressive skill set that he uses to help business owners in SaaS and services to double their revenue in just 90 days.

In fact, he not only helps, he GUARANTEES it!

He's the CEO and founder of Strategy Sprints which is a global team of certified Strategy Sprints® Coaches which offers a customized strategy to help clients gain market share and work in weekly sprints which results in fast execution. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, a member of Duke Corporate Education and host of The Strategy Sprints Podcast.

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

"How do you create repeatable and scalable services that clients want to buy, pay a premium for and gets them results?"

Click here to listen / watch the Virtual Hot Seat with Stefan

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"My challenge is that as a digital agency, we have a menu of things we can do for clients, and this means that everything we do is customised to each client.

This makes both the sales cycle and delivery of services longer and unpredictable. It also means that we are often price compared against other agencies, resource heavy and our margins are tight which makes it a real challenge to scale.

How do you create repeatable and scalable services that clients want to buy, pay a premium for and gets them results?"

This is today's listener question that Adam King and his guest Simon Severino brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Stefan Smulders, founder of Expandi.io.

Now Stefan is someone who I know is going to blow your mind a little by sharing some of his most powerful, practical and ready to use strategies to improve your LinkedIn game.

Using these strategies he's helped clients in dozens of different niches book tons of new sales appointments on their calendar, explode their growth and drastically increase their revenue through implementing social selling funnels.

He's a SaaS Entrepreneur who bootstrapped his way from zero to $6M ARR in just 17 months by creating the world's safest software for LinkedIn Automation, Expandi.io.

LinkedIn is BOOMING, and there's a ton of opportunities to generate leads and win business, but only if you play your cards right because the rules are changed. It's not a numbers game anymore and you have to have the right strategy to fit today's reality if you want it to work for you.

So as Stefan not only has the strategies, but gets to see the data and success from his clients, I'm excited at the prospect of getting some seriously powerful takeaways today, and honoured to welcome Stefan Smulders to the show!

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

"Should I Go Direct To Market Or Develop Channel Partners?"

Click here to listen / watch the Virtual Hot Seat with Stefan

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"I've developed a SaaS software that helps businesses generate more social proof by automating the way they capture, generate and publish customer success stories / case studies using an AI powered "Virtual Agent" to interview customers. It then creates multiple sales, marketing and content assets that they can use throughout the entire buyer's journey.

My challenge is I'm in a bit of a "chicken and egg" situation. I'd like to go to market by licencing the software to marketing agencies and other businesses where "digital marketing" touches some aspect of their service, to help them expand their offerings and grow their revenues, but I don't yet have enough end user feedback to validate the product will have the demand I expect.

Any thoughts on the direction I should go?"

This is today's listener question that Adam King and his guest Stefan Smulders brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Visit Expandi Website

Connect with Adam on LinkedIn

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Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page