B2B Growth Think Tank

Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Roland Vanbuchin.

Roland is a disruptor, serial Entrepreneur and Author of the Dream Selling Business.

He's executed go-to market strategies, digital selling and sales enablement activities for Fortune 100 companies like Dropbox Business, BMC Software and Oracle Corporation.

Today he runs VANX Digital, VANX Business Consulting and is an International Sales Trainer at the VANX Sales Academy, which empowers B2B sales professionals to sell digital and reach C-level decision makers faster by combining digital media advertising with sales enablement and personalized video messages.

Roland actually used one of these videos to get my attention and I have to say that it's without a doubt the most original, personal and most effective outreach message I've ever been on the receiving end of, so I'm a total advocate and I know you will too after today's episode.

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

"How Do I Find Qualified Leads For My Service?"

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"Our biggest growth challenge is consistently finding the right podcasters for our service. It's tough to narrow down a prospect list to separate the hobby podcasters from those using it as a lead gen channel and investing in the resources to produce a professional quality show.

It's more difficult to find qualified leads vs say a B2B professional services provider who can use Sales Navigator to filter down their exact target market with the budget for their services.

What would you advise?"

This is today's listener question that Adam King and his guest Roland Vanbuchin brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Visit VANX Digital Website

Connect with Roland on LinkedIn

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Martin Lucas.

Martin excels in making the complex simple. And I mean REALLY complex, as he has decoded the brain mechanics, (the science, psychology and mathematics), of decision-making.

He spent four years of research and development to figure out how thinking and decision-making works, from which he designed The Matrix, which allows his clients to understand their audiences, how to segment, how to treat them, how to speak to them and what to show them every day, every week, month and season, and adapt as both the market and the consumer adapts.

As well as running Gap in the Matrix, he's also published three books, is a three times business founder, sat on boards, written a paper for the Prime Minister, run events with Google, won awards for leadership, sales and growth, received a commendation from the Home Secretary and been interviewed by Forbes.

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

"How Do I Generate Leads And Sales With Online Advertising?"

Mentioned On This Episode

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The Growth Accelerator Implementation Programme

Visit Gap In The Matrix

Connect with Adam on LinkedIn

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Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

"We've decided to start running some paid ads, probably mostly Facebook to start with, but it's pretty overwhelming trying to figure it all out. It's just as overwhelming knowing who's actually good at doing this. I don't know if I should have a staff member learn and pay for their training, or pay an agency. What would you advise?"

This is today's listener question that Adam King and his guest Martin Lucas brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Visit Gap In The Matrix

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Araks Nalbandyan.

Araks has a pretty impressive background in "growth hacking", and is the Director of Digital Marketing at 10Web which helps freelance developers and web/marketing agencies cut costs and increase revenue, find and manage more clients, secure client retention with super fast and high-quality services and find ways to grow their business with the help of growth hacking.

A big part of her success has come through identifying high leverage collaborations and partnerships with top industry influencers and companies such as AppSumo, Product Hunt and WebARX.

And as I'm a huge advocate on the power of partnerships, this is going to be a super valuable episode if you're looking for new ways to grow.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

"How Do I Generate More Referrals Specific To My Target Vertical?"

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Connect with Araks on LinkedIn

Visit 10Web Website

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

"How Do I Generate More Referrals Specific To My Target Vertical?"

This is today's listener question Adam King and his guest Araks Nalbandyan brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank.

Joining me today to talk business growth, and help out a fellow business leader on The Virtual Hot Seat, is none other than Mark Schaefer.

Mark is a globally recognised author, speaker, podcaster, and business consultant whose work sits at the intersection of marketing, technology, and humanity.

And when I say globally recognised, I REALLY mean it…

• He's consistently listed among the Top 10 Marketing Influencers in the world.
• He's the seventh-most mentioned person by CMO's on Twitter
• He's among the Top 10 most retweeted marketing authorities in the world.
• He's regularly sought out for his expertise for media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
• He is the best-selling author of nine popular books… including the very first book on influence marketing Return on Influence, Marketing Rebellion, KNOWN, and his latest book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds.
• His blog, GROW is one of the top five marketing blogs of the world, and
• His podcast "The Marketing Companion" is one of the top 10 marketing podcasts on Apple Podcasts, with over 1.2 million downloads.

And that's the short version!

Yet there's one principle that runs through not only what led to all these accolades and success, but throughout Mark's 30+ years of research, experience, and wisdom…

And that is success is available to anyone when they focus on building "relentless momentum"

So if you want to know how to apply this principle to create your own "Cumulative Advantage" then you're going to love this episode.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

"How Do I Generate Leads and Clients From My Content?"

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Connect with Mark on LinkedIn

Mark Schaefer's website

The acclaimed marketing blog, {grow}

Get Mark's Book The Cumulative Advantage & Bonuses

The Marketing Companion Podcast

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

"How Do I Generate Leads and Clients From My Content?"

This is today's listener question Adam King and his guest Mark Schaefer brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank.

Grab Your Free Revenue Multiplier Calculator

Connect with Mark on LinkedIn

Mark Schaefer's website

The acclaimed marketing blog, {grow}

Get Mark's Book The Cumulative Advantage & Bonuses

The Marketing Companion Podcast

Connect with Adam on LinkedIn

Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Zafer Karaca.

Like many of us, Zafer had a very negative view of salespeople. He was an engineer by trade. But then something happened...

He became a salesman.

That was 10+ years ago, and since then he has been very successful in several sales positions, including executive and senior management roles in IBM. All without having to become the "stereotype" he held around the profession.

Today at IBM he's Vice President of Cloud & Red Hat Synergy in the Americas, currently leading some of IBM's key growth initiatives across the United States for Global Markets in industries such as Financials Services, Distribution, Communications, Industrial and the Public sector.

You're not only going to get some fascinating insights inside the workings of a multinational organisation like IBM, but you'll also see that no matter how big the company, sales are made by people, for people.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

"How Do I Successfully Manage My Team Remotely?"

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Connect with Zafer on LinkedIn

Visit IBM.com

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

"How Do I Successfully Manage My Team Remotely?"

This is today's listener question Adam King and his guest Zafer Karaca brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank.

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Connect with Zafer on LinkedIn

Visit IBM.com

Connect with Adam on LinkedIn