B2B Growth Think Tank

In a world where many people have grown cynical toward advertising, there is a rising trend of more companies moving away from traditional advertising, towards something that is consistently proving to be one of the highest ROI marketing channels.

That channel is networking and working with other influencers through content creation.

So the question is… what does this mean exactly? And how do you make it work for you to attract and win more clients for your business?

Well, that's exactly what my guest today is a world-renowned expert in!

Tom Augenthaler is the Founder of The Influence Marketer, and one of the world's top 50 practitioners of what is known as influencer marketing. As a pioneer in this space, he's been helping brands and businesses to cut through the internet noise so they reach and persuade their ideal clients by leveraging influencers and social media to improve their ROI, raise brand awareness, generate leads and outflank competitors.

On this episode:

• The difference between influencer and celebrity
• How to work with influencers to grow your business
• The 3 activities involved in Influencer Marketing
• The value of co-creating content
• Why what others say about you is more powerful than anything you can say yourself
• Not all influencers care about just the money – know their value drivers
• What Tom learned from working with Tim Ferris

And much more!

Resources Mentioned In This Episode:

• Visit Tom's website – TheInfluencerMarketer.com
• Connect with Tom – LinkedIn, Facebook, Twitter

Designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I'm so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass – The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

To succeed in business today we have to stand out. Being good at what we do no longer enough. We have to build our INFLUENCE.

Problem is, none of this just happens. You have to create this intentionally.

But don't worry, helping people to build their CONFIDENCE and INFLUENCE is what my guest today does!

Mark Hodgson has held senior leadership roles in the UK, Australasia, Central Europe and Russia, and is now a leading thinker in Transformation and Influence – helping leaders to unlock their inner talents for success and happiness.

His book, 'Time to Shine: Adapting who you are and what you know to succeed in the ideas economy' explains what we need to DO, BE and BUILD to show up as successful, fulfilled and authentic Influencers.

On this episode:

• Why having a personal brand is now essential
• What you need to know to succeed in the ideas economy
• The importance of finding your ESSENCE
• How your success is YOUR responsibility
• Why success requires regular TRANSFORMATION
• How to THINK, DO and BE more
• Why LinkedIn is Mark's NUMBER 1 channel for attracting clients

And much more!

Resources Mentioned In This Episode:

• Visit Mark's Website
• Connect with Mark on LinkedIn

Designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I'm so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass – The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

Being intentional is a discipline.

Not always easy in today's world with so many distractions that can cause us to drift away from any and all good intentions! Yet being intentional can be the key to success for all entrepreneurs.

Nowhere can the power of this be seen more so than in the story of my guest today, David Ciccarelli. A true entrepreneur at heart, starting his business Voices.com, the online marketplace that connects businesses with professional voice talent, as an idea on a napkin and turning it into a successful industry disruptor.

And it all began with the intention of building the place where the world finds its voice.

On this episode:

• How being intentional is a discipline and can be the key to success for entrepreneurs.
• How Voices.com started as an idea on a napkin and turned into a successful industry disruptor.
• Do you know what your SONIC identity is?
• Why a great domain name can transform your business.
• The real value of the right Voice.
• Little known ways to use audio to attract and delight clients.
• Why growth through acquisition is a very viable (and smart) option.

And much more!

Resources Mentioned In This Episode:

• Visit David's Website - Voices.com
• Principles by Ray Dalio
• Connect with David on LinkedIn

Designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I'm so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass - The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

All of us who start a business do so because we have some kind of vision for what we want our life and our future to look like.

But turning those dreams into reality is not as easy as it's sometimes made out to be, especially once we start to hit the inevitable speed bumps…

So what's the difference between those that succeed, and those that become "just another statistic"? Well, that's a big part of what my guest today and I will be diving into!

Kimberly Hobscheid is an award-winning international inspirational public speaker, best-selling author, audiobook producer, six-time entrepreneur, and is the creator of Entrepreneurs Rocket Fuel, an active community of Entrepreneurs, looking to contribute, connect and grow with other entrepreneurs.

On this episode:

• The joys and pains of being a "schizopreneur"...
• Why you need to know your clients "love language"
• The importance of having a platform
• How different would your business look if you got infront of 50 ideal clients for 60 minutes every week?
• The right way to structure a client catching talk
• How Kimberly passed on her business building secrets to her Son (and co-runs a business with him)

And much more!

Resources Mentioned In This Episode:

• Join Kimberly's Free Community For Entrepreneurs - Entrepreneurs Rocket Fuel
• Visit The JVology website

It's designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I'm so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass - The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

You and I both know one thing.

You can't grow a business UNLESS you have leads.

People who have the pain point that you solve AND are looking for a solution.

But are you trying to get your leads 'THE HARD WAY' by having to find all the leads yourself or having to pay all the time to get a lead? Now don't get me wrong, I think you should have multiple marketing channels, however it amazes me that very few people utilise Partnerships as well as they could. The problem is when you don't leverage into other people's networks, clients and databases then you are stuck doing EVERYTHING YOURSELF, and I'm not sure about you, but I know time is already a major problem. Bottom line... Great businesses are always looking for partners to help promote them into new networks.

On this episode:

• The mindset you must have for successful partnerships
• Why you need to develop "interdependence"
• Great partnerships are first and foremost built on CLIENT NEEDS
• The concept of "upstream" and "Downstream" when finding perfect partners

And much more!

Resources Mentioned In This Episode:

• Watch the Facebook live Version
• Visit The JVology website

It's designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I'm so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass - The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

If you really think about it, the entire reason that you do marketing, is so that you can start a relationship that will ultimately support doing business with someone.

And what better way to do that than by having conversations that showcase your expertise, share your unique world view and spread your message in an authoritative and trust-building way!

If you're wondering how to actually do this, that's exactly what my guest today will be talking about!

Ginni Saraswati is an award-winning journalist, and to date, has interviewed nearly 1,000 people — from chart-topping artists and Grammy Award winners to politicians and business leaders.

And she's taken all of her expertise and built a boutique Podcast Production Company serving the vision of entrepreneurs, celebrities and influential organizations around the world that provides a concierge-style service to ensure your voice is being heard where it needs to be.

On this episode:

• The value of following your passion
• Why your network really is your net-worth
• How to achieve word of mouth at scale
• Why podcasting is the next huge shift in media
• Building a business from 3 to 6 figures in under 12 months

And much more!

Resources Mentioned In This Episode:

• Visit Ginni's website - Ginni Media
• Get Your Daily Dose of Happy! Listen to The Ginni Show Podcast
• Connect with Ginni - LinkedIn, Facebook, Instagram
• Chartable Podcast Analytics

It's designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I'm so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass - The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

When used strategically, publicity can result in more clients and higher revenues, as you, your services and your business are exposed to a wider net of customers in an authoritative way!

But how do you get publicity without spending thousands on a traditional PR agency?

That's what my guest today is a true expert at doing for her clients!

Kelly Glover has been a celebrity interviewer, talent agent, radio host, and podcast producer.

As the founder of The Talent Squad, Kelly specializes in helping entrepreneurs, authors, and experts get, and get ready for, the right publicity to grow their authority and client base.

On this episode:

• The benefits of podcast interviews as a publicity tool (real-time example…!)
• How to handle your media interviews to get results
• Why "winging" it is a waste!
• Your interview isn't the end, here's what to do next
• Podcast interviews ROI (what to expect?)
• Why you should have a Press Kit

And much more!

Resources Mentioned In This Episode:

• Visit Kelly's website - The Talent Squad
• Check out Kelly's Press Kit
• Connect with Kelly - LinkedIn, Facebook, Instagram

Take The Business Growth Stage Scorecard

As you're here I'm assuming you're looking for ideas to help you win new clients and grow your business, otherwise you'd probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specific for the stage you're in right now.

Click here to find your score!

Happy Fishing!

Adam

Your website can be one of your most effective marketing tools … BUT ONLY if you use it properly. Because unless your site actively generates leads and inquiries, you're wasting a lot of your time and money.

Sadly, this is exactly what is happening for so many service-based companies with their website today. It's a cost, not a business asset generating a return on investment in the form of those leads and inquiries.

That's why I'm excited to be talking to my guest today, as he's spent over a decade helping his clients to unleash the true power of their website and build a strong online presence that leads to growth.

Melvin Figueroa is a web designer, branding expert, and Founder of Mello Multimedia, where he builds brands and websites for business owners that are an asset, not a cost.

On this episode:

• The big problem with most websites.
• Why your website needs to be built around your clients, NOT your business.
• Using the "spotlight" method to improve your website and win more clients.
• Are you losing business or opportunities because of this...?
• Why great design is a collaborative effort.
• How a website fits into your overall digital footprint.
• How your logo is like your handshake.
• Stacking short and long term strategies to generate clients.

And much more!

Resources Mentioned In This Episode:

• Visit Melvin's website - Mello Multimedia
• Connect with Melvin - LinkedIn, YouTube

Take The Business Growth Stage Scorecard

As you're here I'm assuming you're looking for ideas to help you win new clients and grow your business, otherwise you'd probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specific for the stage you're in right now.

Click here to find your score!

Happy Fishing!

Adam

As a marketing tool, social media allows you to instantly reach a huge audience, grow a community around your business, target and connect directly with clients. And that's just the tip of the iceberg…

But that's also part of the challenge with social media. There are so many things you "could" be doing, multiple channels and platforms you "could" be using. So how do you know which is the best for you, and where you should focus your efforts?

If you're not sure, then my guest today will help you gain some clarity from the confusion.

Chris Bruno is the host of the All About Digital Marketing Podcast, & Founder & CEO of Social INK, a digital marketing agency that's helped thousands of clients, big and small, to build more effective and results orientated digital and social media marketing strategies.

On this episode:

• How to use social media PROPERLY, without the overwhelm
• Why consistency is more important than perfection
• How "2 weeks ahead is good for the head"
• Stop trying to be "everything to everyone" with your marketing
• Why a plan is vital for your social media marketing

And much more!

Resources Mentioned In This Episode:

• Visit Chris's website - SociaLINK
• Listen to the All About Digital Marketing Podcast Podcast on iTunes
• Connect with Chris - LinkedIn, Twitter

Take The Business Growth Stage Scorecard

As you're here I'm assuming you're looking for ideas to help you win new clients and grow your business, otherwise you'd probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specifically for the stage you're in right now.

Click here to find your score!

Happy Fishing!

Adam

When I talk to most service business owners about growing their firm, the majority tell me their strategy is focused on getting more clients they can serve with their current offerings.

Which makes total sense of course. However, not many consider that there are alternative ways to grow your service business. And there's one specifically that doesn't require you to continue to add overhead and infrastructure to deliver the service itself…

I'm talking about eLearning and online courses. This could be through a stand-alone course, or using them in combination with your existing services to enhance your client's experience, help to differentiate you from others in your space and charge higher fees.

But if you haven't considered eLearning as a viable option for you because you're put off by all the "techy stuff", then my guest today is going to remove that excuse and really open your eyes to the possibilities of adding an online element to your service offerings.

He is a fellow Brit but has made a very successful move to America, which is where he's joining me from today.

He is the Founder and CEO of WP-Tonic, where he helps his clients create online courses and eLearning platforms that can add a substantial additional revenue stream to your business!

So as his approach to growing a service-based business is one not many consider straight away, yet is more simple than you realize, I'm really looking forward to talking to my guest today, Jonathan Denwood!

On this episode:

• What is eLearning?
• How to use an eLearning platform to enhance your existing services
• How to plan and build your own online course
• The 3 ways Jonathan attracts and catches clients for his business
• And much more!

Resources Mentioned In This Episode:

• Visit Jonathan's website - WP Tonic

Take The Business Growth Stage Scorecard

As you're here I'm assuming you're looking for ideas to help you win new clients and grow your business, otherwise you'd probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specifically for the stage you're in right now.

Click here to find your score!

Happy Fishing!

Adam