B2B Growth Think Tank

In this episode of The Client Catching Podcast I'm talking to a true Master when it comes to growing a successful, value-focused service firm, without needing to become a "hardcore closer" or undergo a personality transplant...

He's the bestselling author of The Exponential Network Strategy & Unstoppable Referrals, host of the Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses.

Through his firm Unstoppable CEO, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.

So if you want to know how to get great clients at premium fees, and do it in an authoritative way without having to be all "salesy", you're going to love listening to my guest today, Steve Gordon!

On this episode:

* Why marketing & selling a service is a whole different animal * How to build trust and reduce risk in the mind of your ideal clients * The 3 systems you need to grow your service business * The ONE thing that will get you more clients * Why a podcast can solve 2 of the biggest marketing challenges you face today * The big "secret" about marketing tactics * Why the way you're being told to use "funnels" doesn't work when selling a service * The "silver bullet" for getting more clients (not what you think…)

And much more!

Resources Mentioned In This Episode:

• Get Steve's Book, Video Training & Audio Version (free) - The Exponential Network Strategy
• Visit Steve's website - UnstoppableCEO
• Listen to The UnstoppableCEO Podcast on iTunes

Take The Business Growth Stage Scorecard

As you're here I'm assuming you're looking for ideas to help you win new clients and grow your business, otherwise, you'd probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specifically for the stage you're in right now.

Click here to find your score!

Happy Fishing!

Adam

What it would be like if you could get say 10-15 QUALITY referrals every month, PREDICTABLY?

It's not a pipe dream, but there's a catch…

You can't get 10-15 referrals a month without multiple referral sources, or just relying on past clients.

Simple maths really… the more people you have to pass you referrals, the more referrals you are likely to get! So what's your plan to build your referral sources?

If you don't have one, then don't worry. My guest today Michael Griffiths, is the #1 authority on referral marketing training around the globe.

Michael helps his clients build their own "Million Dollar Referral System", as well as practicing what he preaches himself, generating over 135 leads a day for his own business, without paying a cent (or penny if you're a "Pom"...) on marketing.

And who wouldn't want to know how to do that?!

On this episode:

• How Michael went from primary school teacher to building 7 different businesses.
• 3 secrets to marketing without spending a fortune.
• Why the traditional way most of us think about referrals is dangerously wrong.
• How to leverage other people's credibility to generate warm prospects who are ready to buy.
• A powerful way to systematically generate more referrals from existing clients.
• A GAME CHANGING IDEA: What if every time another business gets a client, you get a prospect?
• The one thing that Michael did to create 4000 clients in 90 days.

And much more!

Resources Mentioned In This Episode:

• Get Michael's step by step guide - How To Build Your Own Million Dollar Referral System
• Visit Michael's website - MichaelGriffiths.com.au
• Click here to join The 'Referral Network' Community of over 2,000+ awesome people who are creating opportunities each day
• Connect with Michael on LinkedIn

Take The Business Growth Stage Scorecard

As you're here I'm assuming you're looking for ideas to help you win new clients and grow your business, otherwise you'd probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specific for the stage you're in right now.

Click here to find your score!

Fast Action Coaching

Click here to find out how to get 6 Months Unlimited 1on1 Result Focused Marketing Coaching with Adam

Happy Fishing!

Adam

Getting new leads are an absolute MUST for any business that harbours ambition to grow & scale. But getting leads is just part of the battle.

The bigger question is how do you turn those leads into SALES?​

One way is to deliver a killer email marketing strategy. And if you've heard "email marketing is dead", slap the person that told you that in the face with a wet fish…!

Because no matter the business or industry, and despite all the new "shiny tactics" out there, email marketing is still proven to be the #1 way to convert leads to buyers.

So if you're having a hard time generating revenue from your leads, you're going to want to pay close attention to my guest today, Miriam Shaviv.

With a rich background in Journalism and Content Director at Brainstorm Digital, Miriam is an expert in email marketing, done in a story and personality-led way that captures your audience's attention, forms a deep bond and sells to them.

On this episode:

• How to use email marketing to stand out in a competitive and crowded market.
• The vital elements every piece of content needs in order to attract clients.
• The big mistake Miriam sees businesses make when trying to win clients with marketing.
• Why you need to use email marketing to build connections, not just to sell.
• If you're not doing this… You're throwing money down the drain.
• Why you MUST catch potential clients attention earlier in their decision making process.
• What building a church can teach you about attracting clients.

And much more!

Resources Mentioned In This Episode:

• Get Miriam's Case Study - How Brainstorm generated an additional $183,000 in revenue in just 12 months for one of their clients
• Visit Miriam's website - Brainstorm Digital
• Connect with Miriam on LinkedIn
• Miriam's Book Recommendation - The Purpose Driven Church

Fast Action Coaching

Click here to find out how to get 6 Months Unlimited 1on1 Result Focused Marketing Coaching with Adam

All of us are being bombarded with so much stuff, we have to tune out simply to stay sane.

So it's getting harder for businesses to break through the noise and avoid being lost on an ocean of obscurity…

Unless of course you can craft a message that your ideal clients really resonates with, and then communicate that message in a way that gets attention, builds trust and attracts clients, while your competition stays lost in the noise.

That's exactly what my guest today, Founder of Elephant Communications Guy Bellamy, helps you do. He is a Communications specialist with a 23-year track record of helping businesses reshape their communications strategies in a way that impacts your clients, and your bottom line.

On this episode:

• What loud shirts can teach you about memorable communication.
• Why effective communication isn't about the channel you use.
• How to get respect and be liked by better understanding your clients.
• Why effective communication is like being at a drinks party.
• If you can't get engagement without paying for ads, don't do it.
• Great communication is more about listening, so stop SHOUTING!
• The control of the agenda is not with you, it's with your clients and all you need to do is show up and be useful.
• 3 simple things you can do to improve your communication.

And much more!

Resources Mentioned In This Episode:

• Visit Guy's website - Elephant Communication
• Connect with Guy on LinkedIn

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you've been successful, you've always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

>>Click here to get your copy

Happy Fishing!

Adam

This is the second installment of my 2 part interview with Sean Donahoe and Phil Newton from UnHustled.com.

If you haven't listened to part 1, I suggest you go back and start there or this may not make total sense!

In this second part of our interview, we continue discussing how to do things in a more streamlined, optimized and efficient way that yields much more significant results without having to trade time for money.

On this episode:

• The almost too simple way to grow your business without any complicated marketing.
• Why a focus on conversations, NOT selling will actually win you more clients.
• When you have a "solution stack", you open the potential for multiple new streams of revenue (and you don't need to deliver it all)...
• Why being "King of The Hill" is the simplest way to grow your business, and how to wear that crown.

And much more!

Resources Mentioned In This Episode:

• Visit Sean & Phil's website - UnHustled
• Check out Sean & Phil's new programme - UnHustled Freedom
• Connect with Sean on LinkedIn
• Connect with Phil on LinkedIn

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you've been successful, you've always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

>>Click here to get your copy

Happy Fishing!

Adam

We have another first for The Client Catching Podcast today…

I'm not just talking to one expert, but two! And these guys are quite the double act, let me tell you…

But before I reveal who they are, let me ask you how different your business (and life) would be if you could get more results from doing a lot less?

Well that's what my guests today Sean Donahoe and Phil Newton focus on helping you achieve. They call it being "UnHustled". Doing things in a more streamlined, optimized and efficient way that yields much more significant results without having to trade time for money.

Through their content and programs at UnHustled.com, they share how you can free up your time, work smarter and enjoy life more.

Which I'm pretty sure most of us would love to know how to do!

As we had a longer than usual conversation with two experts, the full interview has been split into two. This is part one, part two will be available shortly.

We also did this as a Facebook Live video, which you can watch here if you want to watch the whole interview all at once!

On this episode:

• How Phil & Sean arrived at the same destination, but for very different reasons.
• What does it mean to be "UnHustled" in your business?
• How to design your business around the life you want, not the other way round.
• The simple 3 step process to free up hours of your time every week.

And much more!

Resources Mentioned In This Episode:

• Visit Sean & Phil's website - UnHustled
• Check out Sean & Phil's new programme - UnHustled Freedom
• Connect with Sean on LinkedIn
• Connect with Phil on LinkedIn
• Get paid for listening to podcasts on Podcoin - Use code ClientCatch to get 300 Podcoin!

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you've been successful, you've always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

>>Click here to get your copy

Happy Fishing!

Adam

Today's episode is going to be a little bit "meta"...

That's because we're talking about using a podcast, both your own and appearing on others, to build your reputation as a leader in your industry and attract clients.

In fact, I saw a post on LinkedIn the other day from Gary Vaynderchuck saying that starting a niche podcast is one of the most incredible opportunities for anyone in B2B.

So if he sees the power in podcasts, maybe it's time to take the plunge!

But rather than listen to me ramble on about how transformative podcasting can be for you and your business, today I'm talking to Matt Johnson.

Matt is a fellow marketer, podcast expert, and founder of podcast PR & production agency, Pursuing Results.

On this episode:

• Why podcasts are the "New Networking"
• Matt's journey from Real Estate, to musician, to podcast expert.
• How a single sentence can transform how you attract clients.
• How to use a "pitch assistant" to get featured on the right podcasts & leverage outside audiences to grow your business.
• Why podcasting is all about "being in the right pond to get more fish on your hook".
• The simple weekly podcasting formula Matt uses to get his clients results.
• How to win clients and generate revenue from podcasting.

And much more!

Resources Mentioned In This Episode:

• Visit Matt's website - Pursuing Results
• Check out Matt's amazing FREE training - How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business
• Connect with Matt on Facebook
• Listen to Matt's YouX Podcast on Apple Podcasts

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you've been successful, you've always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

>>Click here to get your copy

I'd love your feedback, so feel free to let me know by hitting reply!

Happy Fishing!

Adam

If you think about how our habits have changed in the last decade or so, one thing you'd probably put at the top of your list is how you probably type stuff into a search engine like Google on a daily basis.

In fact a little statistic I found suggests eighty-one percent of customers and massive 94% of B2B buyers, will perform searches online before they make a purchase!

It's these changes in our behaviour that have meant as business owners, we know about the importance of showing up in these searches, or we risk falling behind the competition.

Which is why you're going to want to pay attention to my guest today, Steve Pailthorpe, Founder of iconicdigital.co.uk who is recognized internationally as a prominent digital marketing & SEO expert.

On this episode:

• Why SEO isn't dead…
• The small simple changes that will result in more visitors to your website
• Why it's vital that your website is designed for search if you want to generate leads
• The importance of backlinks
• How to get millions worth of insights from the big boys, that you can use for free

And much more!

Resources Mentioned In This Episode:

• Visit Steve's website - Iconic Digital
• Get a free marketing audit with Steve - Iconicdigital.co.uk/marketing-audit
• Connect with Steve on LinkedIn
• Connect with Steve on Facebook
• Connect with Steve on Instagram

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you've been successful, you've always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

>>Click here to get your copy

I'd love your feedback, so feel free to let me know by hitting reply!

Happy Fishing!

Adam

A first for The Client Catching Podcast...

A live interview!

(You can watch a replay of the Live broadcast on Facebook by clicking here)

I had to do this live really as I'm talking to The Master of live video, and the Founder of the Confident Live Marketing Academy...

Ian Anderson Gray!

Unless you've been living in a cave, you're almost certainly being told about how important video is becoming for attracting and catching clients for your business.

Problem is, not everyone is a natural in front of the camera. And if you're an introvert like me, the thought of doing video is a pretty scary one! Let alone doing it LIVE!

But don't worry, if I can do it… Anyone can! And Ian is the guy to help you!

On this episode:

• The huge value of using live video to grow your audience, influence and revenue.
• "BLAST" your way to live video success
• Why you don't need to fear the "tech" with live video
• How to use live video to improve your bottom line
• How to start slowly and grow your confidence using live video
• Funny stories Ian has from using live video that show we're all human
• Myth Buster: Why you don't need a lot of "followers" to benefit from live video
• Why you need a plan for how you use live video
• How to promote and repurpose your live video for exponential results

And much more!

Resources Mentioned In This Episode:

• Visit Ian's Website
• Connect with Ian on Facebook
• Listen to Ian's Podcast on Apple Podcasts - Confident Live Marketing Show
• Zoom
• EcammLive (Mac)
• BeLive.tv
• StreamYard
• Content 10X
• Rev.com
• One Minute Warm Up App

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you've been successful, you've always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

>>Click here to get your copy

I'd love your feedback, so feel free to let me know by hitting reply!

Happy Fishing!

Adam

What if I told you that your business holds untapped revenue streams that could multiply your income and help you rapidly scale your business?

That's not just a bold statement, it's 100% true because this is exactly what my guest today, Jake Ulkus, is a master at doing.

Jake is Co-Founder and Chief Revenue Growth Consultant at Profit Ignition where he helps his clients develop the ultimate 4 week growth plan to deliver more sales, more profit and more impact.

This guy has a serious talent that allows him to dig deep into a business, identify and optimize it's unique strengths and assets in a totally unique way.

Jake uses a totally different approach to growing your business. One few people realise exists, and even fewer with the expertise to simplify it into a repeatable process that anyone can follow.

On this episode:

• What is Hidden Equity?
• An Example of Hidden Equity
• How do you "sell your sawdust"
• The power of strategic partnerships.
• What a "Profit Ignition" process looks like and how it can transform your business.
• Why you don't need to do more, you need to do less.
• How to find Hidden Equity in 7 days.

And much more!

Resources Mentioned In This Episode:

Visit Jake's Website

Find out about a Quick Action Strategy Workshop

Connect with Jake on Facebook

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you've been successful, you've always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

>>Click here to get your copy

I'd love your feedback!

Happy Fishing!

Adam