B2B Inspired

Let us know your thoughts.

From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired, founders David and Julie Hayes share their journey of building BeeNZ from the ground up.

They talk about taking big risks, learning the export game, and balancing the pressures of running a business together. From navigating compliance and logistics to crafting a brand story that resonates internationally, their experience is packed with lessons for business owners ready to grow.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

Thinking about exporting? In this episode of B2B Inspired, we talk with Phillipa Cameron, General Manager – Customer at New Zealand Trade and Enterprise (NZTE), about what it really takes to grow your business beyond New Zealand.

Phillipa shares how NZTE works in partnership with Kiwi exporters to reduce risk, build capability, and unlock international opportunities. From deep market insights to on-the-ground support in over 40 countries, NZTE helps businesses tackle the complexity of export growth with the right tools, advice, and people.

We explore the importance of preparation, knowing your customer, and building a value proposition that works across markets. Whether you’re taking your first steps offshore or expanding into new territories, this episode offers practical guidance on how partnering with NZTE can set you up for global success.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

What does it take for a small family business from Katikati to become the world’s third-largest dart manufacturer? In this episode, Peter McCormick, Managing Director of Shot Darts, shares the pivotal moments behind their global rise. From a bold rebrand sparked by a legal battle with Puma AG to building a brand grounded in authentic storytelling and Kiwi grit, Peter reveals what it means to scale with purpose. Hear how persistence—like calling on one customer for seven years—paid off, and how embracing their heritage shaped products that resonate worldwide. Peter also shares how community leagues and cultural design turned darts into a global lifestyle. For business owners exploring international growth, brand strategy, or succession, this episode is packed with insights grounded in real B2B experience.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

Going from superyachts to SaaS isn’t your typical founder story—but that’s exactly what makes this episode stand out. In this episode of B2B Inspired, Dale Koerner is joined by Hadleigh Ford, founder of SwipedOn, to explore the unexpected journey behind one of New Zealand’s B2B tech success stories.

Hadleigh shares how a frustrating detail on a $100M yacht sparked the idea for SwipedOn, and how he built the product from scratch with no technical background. He unpacks the lessons learned through early failures, global growth, and two major acquisitions—while staying grounded in culture and customer simplicity. Whether you’re starting out or scaling up, this episode is full of honest insights on product-market fit, resilience, and thinking bigger than your starting niche.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares practical insights from his journey through New Zealand’s FMCG landscape, from supermarket floors to launching his own brand partner agency. He explains why many emerging brands struggle to scale: they focus on surface-level tactics instead of building a strategic foundation that aligns pricing, positioning, and consumer conversion.

Jayden unpacks what B2B buyers in retail really care about, how shelf space is earned (and lost), and why data-driven decision-making is essential at every stage of growth. Whether you're launching a new product or refreshing an existing brand, this episode offers a clear and actionable framework for turning your value proposition into retail performance.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares how marketers can become more effective by understanding the commercial model of their business. Drawing on her extensive experience in B2B, she unpacks the idea that strategy isn't a list of activities—it's about solving real business challenges with clarity and cohesion.

Throughout the conversation, PJ outlines the mindset and skills marketers need to earn a seat at the strategic table. From aligning with finance and operations to simplifying strategic thinking, the episode offers a practical look at how marketing can deliver more value across the business. It's a must-listen for leaders who want their marketing function to move beyond communication and start driving real organisational growth.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

What does the future of sales and marketing look like in New Zealand and beyond? Join us for an insightful conversation with Mike Stokes, the visionary founder of Indicator. Mike’s journey from small business ownership to becoming a key player in the sales industry offers a refreshing perspective on the often misunderstood field of sales. Uncover the unique challenges that New Zealanders face in a career path that many stumble into rather than choose. Through Mike's story, we challenge stereotypes and cultural perceptions, shining a light on the diverse skill set required for success in sales.

Sales and marketing alignment is more crucial than ever, and our discussion delves into the shifting dynamics between these two vital functions. Discover how companies are returning to the basics, focusing on accountability and hustle, while navigating the tricky waters of lead generation and business development. Mike shares his observations on the evolving relationship between sales and marketing, particularly within SaaS companies, and the role of collaboration in bridging existing gaps. We also highlight the contrasting confidence levels in Australia versus New Zealand regarding marketing's role in lead generation.

As we venture into the future, we explore the transformative impact of technology, especially AI, on sales and marketing leadership. Yet, amidst these digital advancements, the enduring importance of offline interactions and traditional marketing strategies remains clear. Mike emphasizes deliberate networking and the integration of AI tools, advocating for a harmonious blend of sales and marketing roles to drive business success. Tune in to gain valuable insights and actionable strategies to cultivate growth and success within your own sales teams.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

Discover how AI is shaping the future of business in New Zealand with Dave Howden, CEO and co-founder of SupaHuman AI. In this insightful episode, Dave shares his journey from the UK to New Zealand and explains why he believes this environment is primed for AI’s transformative potential. We explore the powerful role of large language models and multimodal technology in reshaping business landscapes, highlighting why understanding an organisation’s core values and processes is crucial for AI integration. Businesses that embrace tailored AI solutions can enhance efficiency, drive growth, and stay ahead in the adoption curve.

We also uncover the key inefficiencies AI can address, from knowledge retrieval to outdated systems like CRMs and ERPs. Imagine significantly reducing the time employees spend searching for information and transforming complex tasks into simple queries. With AI’s growing intelligence, businesses can streamline operations, generate synthetic customer insights, and refine their value propositions. Instead of fearing AI, now is the time to embrace its potential to solve productivity challenges and revolutionise customer interactions, ensuring long-term competitiveness in an ever-evolving technological landscape.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

Ready to elevate your B2B design game?

Join us on the latest episode of We Do B2B, BlueOcean’s podcast sharing inspiration and insights for the New Zealand marketing community. This week, we dive deep into the fascinating world of graphic design with creative powerhouse John Hayler. From the allure of gig posters and musical merchandise to navigating the intricacies of B2B branding, John shares insights on blending artistic flair with strategic intent.

Discover how understanding client goals, leveraging tools like Canva (yes, even Canva!), and staying attuned to pop culture can transform design into a business game-changer. Whether you're tackling capability documents or full-scale brand redesigns, this episode is packed with actionable advice for marketers looking to collaborate effectively with designers and create lasting impact.

🔗 Don’t miss this one - tune in now to level up your skills!

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙

Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel Healthcare. Together, they unpack the strategic thinking and real-world tactics behind the Evora Full CPAP Face Mask launch, a campaign that not only revolutionised its market but also took home awards.

This episode, recorded live in Auckland, covers everything from aligning product development with marketing to building trust and training sales teams to become brand champions. For New Zealand’s B2B marketers, it’s a goldmine of insights into creating compelling campaigns, addressing scepticism, and proving product value in complex industries.

Don’t miss this chance to elevate your skills with insights from some of the best minds in B2B marketing!

Connect with Bhavi on Linkedin: 
https://www.linkedin.com/in/bhavi-ogra-9b1aa648/

Connect with Julian on Linkedin: 
https://www.linkedin.com/in/julian-liew-young-70314a12a/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.