B2B Inspired

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Want to unlock next-level creativity in your marketing?

Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with practical insights to help you deliver more impactful and creative work. Brett also dives into the risks of playing it too safe in your marketing, and how avoiding the dreaded “beige tax” can make your budget go further.

Whether you’re after career inspiration or actionable advice, this conversation will help you push boundaries and build more effective marketing strategies. Don’t miss this one – it's a banger. 💥

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand tracking is managed and monitored. For B2B marketing professionals in New Zealand and beyond, this conversation is packed with insights that can transform the way you think about creativity and effectiveness in your own strategies.

James discusses the intersection of creativity and commercial success in B2B, challenging the conventional belief that B2B marketing must be "sensible" or "serious." Through his journey, you’ll learn how smart, engaging campaigns can drive real results, how B2B marketers can build brand value over time, and why fostering creativity is key to breaking through in crowded markets.

Whether you're trying to prove the ROI of brand-building or just looking for fresh ideas to inspire your next campaign, this episode is filled with actionable insights. Listen in as James shares his expert knowledge on standing out in the B2B space and balancing short-term gains with long-term brand growth.

Connect with James on Linkedin: 
https://www.linkedin.com/in/jameshurman/

Connect with BlueOcean on Linkedin:
https://www.linkedin.com/company/blueocean-agency/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

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Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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🔎 Keen to bring more customer insight into your decision making? 

⚖️ Need to democratise discussions in the boardroom? 

💡Or maybe you need to send the right signals to support your journey through the levels of seniority…

Join BlueOcean Senior Marketer, Freyja Spaven, on a thought-provoking and practical discussion about the B2B Marketer’s superpower, nailing customer interviews. 

Freyja reveals effective strategies for conducting powerful customer interviews that go beyond surface-level feedback. 

·       Learn how observing customer environments and engaging with various levels within a client’s organization can lead to richer, more actionable insights. 

·       Discover practical tips on building relationships with sales teams and maintaining client trust

·       All while gathering comprehensive feedback that can transform product development and marketing strategies. 

Freyja’s advice is not only practical but also rooted in a deep understanding of the nuances of B2B marketing. Freyja discusses the importance of curiosity, the art of asking meaningful questions, and how tools like the Strategy Canvas and Value Proposition Design Book can enhance your approach. 

Building rapport, understanding interviewee contexts, and maintaining flexibility are crucial for gathering authentic feedback. 

Join us as Freyja highlights how integrating these insights into your marketing work can foster a customer-centric approach and ensure alignment between sales and marketing teams. This episode is packed with actionable advice and resources to enhance your customer interview skills, gather meaningful feedback, and rally your organisation around a unified view of what matters to the customer. 

...and in a real shake-up for the show, producer Louis hosts this episode – being in front of the camera rather than behind it. 

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product marketers in B2B marketing. 

James offers practical advice on how New Zealand businesses can bridge the gap between sales and marketing by ensuring teams deeply understand both their products and target markets. 

With useful tips ranging from digital versus physical product placement to crafting customer-focused assets, this episode is packed with insights for anyone looking to sharpen their B2B marketing strategies. Tune in to uncover actionable ideas you can implement today.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, his strategic insights on Serko's dual market approach, and how his team’s innovative partnership with Booking.com for Business stands out. From his initial days at small startups to leading marketing initiatives in Fortune 500 companies, Nick's career offers a blueprint for balancing influence and agility in the tech world. 

We dive into the challenges and opportunities within New Zealand's SaaS industry, exploring the critical need for high-calibre product marketers and the importance of fostering a collaborative ecosystem. Nick sheds light on the stark contrasts between New Zealand's fragmented approach and the more structured systems in the US, emphasizing the need for Kiwi SaaS companies to unite. We also discuss the transition from traditional marketing to a more integrated strategy that enhances the entire customer journey. This episode is packed with actionable insights and forward-thinking strategies essential for anyone passionate about B2B marketing and the tech industry.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her remarkable journey from South Auckland to global tech leadership.

Learn how Lovina's customer-centric initiatives at Starbucks, such as the first national Wi-Fi network and phone-based ordering systems, have redefined customer experience and technology innovation.

We also explore insights from the Southern SaaS 2024 keynote, where Lovina discusses the future of SaaS and its potential for Kiwi entrepreneurs.

Gain a fresh perspective on customer-centricity in B2B marketing and discover how New Zealand's strengths in various tech fields are driving global innovation. Lovina's candid stories offer invaluable lessons for marketers, especially in the B2B field.

Subscribe
When you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applications, sharing his journey from web design to leading Tradify in simplifying the lives of tradespeople.

Learn how Tradify’s customer-centric strategy and research team focus on speed and simplicity to deliver a seamless user experience, transforming stressful paperwork into manageable tasks. Discover with us how Tradify’s commitment to understanding its users' *real* Jobs to be Done shapes products that truly meet their needs.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in driving company success. 

Lucy explains how Lumin leverages product-led growth strategies through data-driven insights while fostering a culture of inclusivity and ambition within her team. 

Discover the transformative potential of AI in business and the importance of integrating emotional, psychological, and functional aspects into growth marketing. 

Lucy shares how balancing rational and emotional factors can make B2B purchasing decisions more compelling, and provides practical techniques like customer conversations and A/B testing.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology from scaling SaaS companies, demonstrating how a unified approach to metrics can bridge traditional departmental divides.

Discover how to track conversions from raw leads to closed sales and ensure your teams are working towards common goals, gaining actionable insights from an expert in scaling SaaS companies and demand generation planning.

Compare New Zealand's sales training investments with the robust programs of the United States, reflecting on the evolution of sales training and the urgent need for ongoing education and certification in the field.

Explore the power of product-led growth for early-stage companies, and hear inspiring success stories from the SaaS space that emphasize the role of community and knowledge sharing within New Zealand's tech ecosystem.

Tune in for a deep, enlightening discussion that offers practical strategies for growth while celebrating local innovations and the contributions of New Zealand's tech community.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

Jump aboard with us on our latest #WeDoB2B journey

Episode 20 features Asantha Wijeyeratne, the entrepreneurial force behind PaySauce, as their team navigate the challenges and triumphs of innovating in New Zealand's payroll industry.

This is a tale of sustainable growth, customer empathy, and leveraging third-party tools to elevate the client experience. We delve into the complexities of B2B marketing with Asantha and co-founder Troy Tarrant, who create simple, compliant payroll solutions for SMEs.

The episode uncovers the importance of customer satisfaction and empathetic support for small business owners in a stress-filled environment.

Swayed by numbers? See how the Net Promoter Score (NPS) impacts a company’s financial health and the role of CRM systems in building lasting customer relationships.

Learn about PaySauce’s strategic move from legacy systems to innovative solutions, capturing niche markets through community networking.

Celebrate with us PaySauce's eight-year journey to cash flow breakeven without constant investor funding, and envision the future of AI in enhancing SaaS community interactions.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.