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Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, his strategic insights on Serko's dual market approach, and how his team’s innovative partnership with Booking.com for Business stands out. From his initial days at small startups to leading marketing initiatives in Fortune 500 companies, Nick's career offers a blueprint for balancing influence and agility in the tech world. 

We dive into the challenges and opportunities within New Zealand's SaaS industry, exploring the critical need for high-calibre product marketers and the importance of fostering a collaborative ecosystem. Nick sheds light on the stark contrasts between New Zealand's fragmented approach and the more structured systems in the US, emphasizing the need for Kiwi SaaS companies to unite. We also discuss the transition from traditional marketing to a more integrated strategy that enhances the entire customer journey. This episode is packed with actionable insights and forward-thinking strategies essential for anyone passionate about B2B marketing and the tech industry.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her remarkable journey from South Auckland to global tech leadership.

Learn how Lovina's customer-centric initiatives at Starbucks, such as the first national Wi-Fi network and phone-based ordering systems, have redefined customer experience and technology innovation.

We also explore insights from the Southern SaaS 2024 keynote, where Lovina discusses the future of SaaS and its potential for Kiwi entrepreneurs.

Gain a fresh perspective on customer-centricity in B2B marketing and discover how New Zealand's strengths in various tech fields are driving global innovation. Lovina's candid stories offer invaluable lessons for marketers, especially in the B2B field.

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Let’s roll up our sleeves and take on tomorrow together.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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YouTube: https://www.youtube.com/@WeDoB2B

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Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applications, sharing his journey from web design to leading Tradify in simplifying the lives of tradespeople.

Learn how Tradify’s customer-centric strategy and research team focus on speed and simplicity to deliver a seamless user experience, transforming stressful paperwork into manageable tasks. Discover with us how Tradify’s commitment to understanding its users' *real* Jobs to be Done shapes products that truly meet their needs.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

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LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

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This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in driving company success. 

Lucy explains how Lumin leverages product-led growth strategies through data-driven insights while fostering a culture of inclusivity and ambition within her team. 

Discover the transformative potential of AI in business and the importance of integrating emotional, psychological, and functional aspects into growth marketing. 

Lucy shares how balancing rational and emotional factors can make B2B purchasing decisions more compelling, and provides practical techniques like customer conversations and A/B testing.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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YouTube: https://www.youtube.com/@WeDoB2B

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Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology from scaling SaaS companies, demonstrating how a unified approach to metrics can bridge traditional departmental divides.

Discover how to track conversions from raw leads to closed sales and ensure your teams are working towards common goals, gaining actionable insights from an expert in scaling SaaS companies and demand generation planning.

Compare New Zealand's sales training investments with the robust programs of the United States, reflecting on the evolution of sales training and the urgent need for ongoing education and certification in the field.

Explore the power of product-led growth for early-stage companies, and hear inspiring success stories from the SaaS space that emphasize the role of community and knowledge sharing within New Zealand's tech ecosystem.

Tune in for a deep, enlightening discussion that offers practical strategies for growth while celebrating local innovations and the contributions of New Zealand's tech community.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

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YouTube: https://www.youtube.com/@WeDoB2B

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Jump aboard with us on our latest #WeDoB2B journey

Episode 20 features Asantha Wijeyeratne, the entrepreneurial force behind PaySauce, as their team navigate the challenges and triumphs of innovating in New Zealand's payroll industry.

This is a tale of sustainable growth, customer empathy, and leveraging third-party tools to elevate the client experience. We delve into the complexities of B2B marketing with Asantha and co-founder Troy Tarrant, who create simple, compliant payroll solutions for SMEs.

The episode uncovers the importance of customer satisfaction and empathetic support for small business owners in a stress-filled environment.

Swayed by numbers? See how the Net Promoter Score (NPS) impacts a company’s financial health and the role of CRM systems in building lasting customer relationships.

Learn about PaySauce’s strategic move from legacy systems to innovative solutions, capturing niche markets through community networking.

Celebrate with us PaySauce's eight-year journey to cash flow breakeven without constant investor funding, and envision the future of AI in enhancing SaaS community interactions.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

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Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

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How do we apply our 💥superpower of empathy💥 in the marketing mix?

Pull up a chair and get comfortable for *Storytelling Time* as we join Korey Rubenstein, a 'pracademic' bridging academic theory with real-world B2B marketing practices. 

In this discussion, Korey, a University of Waikato lecturer and KiwiSaaS community director, emphasises the powerful mix of creativity and strategy that emerging marketers can offer. 

Discover how storytelling, from ancient times to the silent film era, shapes marketing narratives that captivate audiences, enhance memory retention, and influence decisions. Korey highlights the enduring power of storytelling in connecting with B2B customers, demonstrating that it's not just about the product but the compelling story behind it. 

The conversation wraps up by revealing how empathy and personal connections create sustainable competitive advantages, debunking the stereotype of stoic decision-makers and showcasing the transformative impact of customer-driven thinking.

Connect with Korey on LinkedIn: 
https://www.linkedin.com/in/korey-rubenstein/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

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Connect with Us
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Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

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For B2B marketers, mastering public speaking is crucial. This episode features Michael Philpot, an expert in executive speaking, who teaches you how to unlock your inner storyteller and excel on the global stage. We delve into overcoming New Zealand's "tall poppy" syndrome in the tech industry through effective self-promotion.

Join us as we explore how to captivate your audience with authenticity and precision. We'll discuss the importance of body language, preparation, and the courage to remain unapologetically yourself. Learn how to infuse your marketing narratives with charisma and turn your customer into the hero of their own journey.

We also cover language nuances and community engagement crucial for B2B success. Tune in to transform your business narrative and make your mark in the competitive limelight.


Connect with Michael on LinkedIn: 
https://www.linkedin.com/in/michaelphilpottnewzealandsnumber1speakercoach/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
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Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

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Join me, Dale Koerner, alongside the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacies of B2B marketing. Tatyana's extraordinary transition from the halls of academia into the forefront of tech innovation sheds light on the essential understanding of human behavior that's vital for creating technologies that connect with users on a deeper level. Our conversation at Southern SaaS 2024 peels back the layers on how AI tools like ChatGPT are evolving but also touches on the need for domain-specific knowledge to address the "hallucination problems" that can arise when AI is left unanchored.

Leadership in the era of AI integration takes center stage in our next segment, as we discuss the evolution from data-centric strategies to a more empathetic approach. This era demands that leaders not only understand the data but also harness AI as a tool that complements human empathy and emotional intelligence. Marketers, take note: as AI replicates past data, there's an irreplaceable need for the human touch—intuition and creativity that craft messages resonating with authenticity and genuine human connection.

As we wrap up, the spotlight shines on the imperative of embedding kindness into AI and the influence of purpose-led businesses in setting ethical benchmarks. Drawing from her experiences with Salesforce and Dreamforce, Tatyana stresses the importance of selling a vision, not just a product. We also delve into the cultural values that guide AI development and the kindness that transcends cultural differences, leaving us with a shared optimism for the future of AI and human collaboration. So if you're keen to stay at the vanguard of B2B marketing's evolution, tune in, for this is a conversation that is bound to shape perspectives and inspire action.

Connect with Tatyana on LinkedIn: 
https://www.linkedin.com/in/tmamut/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
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Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

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This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic. We join Paige Wilkinson of Fonterra as she reveals how B2B marketing has been revolutionised in the post-pandemic landscape. Discover the ingenious adaptations that kept the wheels of B2B marketing turning, from virtual webcasts that replaced bustling trade show floors to the innovation in product development spurred by shifting consumer behaviours. Our engaging chat not only highlights the tactical pivots our teams made but also the collective energy that propelled us forward in a time of uncertainty.

Tune in for a heartfelt exploration of cultural humility, the nuances of marketing amidst a crisis, and how to foster lasting connections that transcend the digital divide:

 - From Rural New Zealand to The World

 - Pivoting When The World Falls Apart

 - The Marketing Skills to Synergise and Communicate

 - NZ's Absolute Gold Star Trust Worldwide

Connect with Paige on LinkedIn: 
https://www.linkedin.com/in/paigewilkinson/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.