B2B Inspired

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In this episode, we'll be chatting with Amanda Armstrong  from Revenue Lab. Amanda is a seasoned pro in B2B Marketing and Sales, with a knack for generating repeatable, scalable revenue for tech companies

This episode unpicks:

The impact of the Kiwi 'DIY' mentality on New Zealand tech companies.

Insights from Amanda Armstrong's experiences with NZTE and Kiss My SASS sessions.

The concept of Power Connectors and its successful implementation in the aquaculture sector.

The influence of the 'Kiwi code' and 'tall poppy syndrome' on business growth and success.

The significance of aligning sales and marketing teams, defining ideal customer profiles, and building a supportive tech community.

Power up your headsets and join us for a deep dive into the New Zealand tech scene!

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Connect with Amanda on LinkedIn:
https://www.linkedin.com/in/amandaarmstrongnz

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

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For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

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Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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In this episode, Sobia Mughal, the B2B Marketing Manager at Trade Me, New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community,  joins Dale Koerner to chat about agency-client relationships, and how to get them firing on all cylinders.

If you're a B2B Marketer looking to put your best foot forward and kick things into high gear with your agency-client collaborations, you won't want to miss this.

This episode unpicks:

Why being “the glue” should be a B2B Marketers second slash on LinkedIn. 

How to get the most out of in-house and outsourced work.

The do's and don'ts for building a strong client/agency relationship.

Making sure internal teams are on board with externally produced work.

Tips for better collaboration between client-side B2B marketers and agencies.

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Connect with Sobia on LinkedIn:
https://www.linkedin.com/in/sobiam/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

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For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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Brandon Palmer, the Head of Marketing at Hnry, joins host Dale Koerner to talk about his journey from solo marketer to running a full-fledged marketing department at one of New Zealand's most celebrated B2B SaaS/Fintech firms.  

If you're navigating the world of B2B or tech marketing, this conversation is a MUST-listen, serving up heaps of wisdom on handling the hurdles that come with growing budgets, growing teams and growing expectations.  

This episode unpicks: 

Brandon's transition from a solo marketer to orchestrating a marketing team famed for its creativity, its hustle, and its performance.

Navigating growth with limited marketing budgets.

Creating a formidable marketing team with the perfect talent mix for scalable success.

Shifting from performance to brand marketing for sustainable growth.

Leveraging the benefits of starting small and thinking big.

Expanding your brand by providing great service and word-of-mouth marketing.

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Connect with Brandon on LinkedIn:
https://www.linkedin.com/in/palmerbrandonj/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

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For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

In this episode of We Do B2B, Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this debate has played out in the marketing world and what it means for businesses in Aotearoa, New Zealand. Dale argues that both differentiation and distinctiveness have their roles to play, and it's essential for B2B marketers to find the right balance between the two.

What You Will Learn:

• Differentiation and Distinctiveness: Dale introduces the debate between these two concepts, highlighting the recent clash between marketing legends Mark Ritson and Byron Sharp. He emphasises that the discussion shouldn't be framed as an "either-or" situation but rather a combination of both strategies.
• Definitions of Differentiation and Distinctiveness: Dale breaks down the definitions of these terms. Differentiation involves finding meaningful differences that set a brand apart from competitors, while distinctiveness focuses on being memorable and easily recognisable within a category.
• Due Diligence in B2B: Dale explains how B2B purchases often involve due diligence, with multiple decision-makers and a need for rational justification. While distinctiveness can get a foot in the door, differentiation is crucial in convincing stakeholders to choose your business.
• Relevance to New Zealand's B2B Market: The discussion is framed in the context of New Zealand's B2B market, where smaller and medium-sized enterprises dominate. Dale argues that pursuing pure distinctiveness might not be realistic in such a market, and a balanced approach is necessary.
• The Role of Emotional and Rational Decision-Making: Shannon points out that even in rational industries, emotions play a significant role in decision-making. Distinctiveness can appeal to emotions, while differentiation provides rational justification for choosing a brand.
• Balance and Moderation: Dale emphasises the importance of balance and moderation in B2B marketing. He suggests that B2B marketers should adopt both differentiation and distinctiveness strategies in equal measure to effectively engage both the emotional and rational aspects of decision-making.

Finding the right balance between differentiation and distinctiveness is key for B2B marketers in New Zealand. While distinctiveness can help get your foot in the door and appeal to emotions, differentiation is crucial for rational decision-making and justifying choices to stakeholders. B2B marketers should aim for a balanced approach to effectively engage both emotional and rational aspects of decision-making in their target audience.

Balance between The Big Double D's is Key. 

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that band aid.

Here's what you'll learn:

1. Setting the Course: How to kickstart your brand refresh with a strategic roadmap.

2. Everyone in the Driver's Seat: Why hearing from your brand's founders and decision-makers is a game-changer.

3. Build Trust: Learn how to make a strong case for your brand refresh that everyone can believe in.

4. Work with Sales: Discover why teaming up with the sales crew is a smart move to make your brand work better.

5. What to Keep, What to Change: We'll help you decide what parts of your brand to keep, tweak, or redo.

6. Use Tools and Data: Explore how data and special tools can help you make smart creative choices.

7. Fact-Powered Creativity: See how facts and numbers can make your creative ideas shine.

8. Keep the Wheels Turning: Understand that a brand refresh is an ongoing journey and be prepared to adjust and improve as needed.

9. No Need to Rush: Take your time, don't hurry. Make sure your brand refresh fits your bigger plan.

Dale on LinkedIn
Shannon on LinkedIn

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversation about why the heck we're doing a podcast. 

Timestamps 

00:00:00 - Welcome to We Do B2B 
00:00:41 - Meet Producer Louis 
00:01:28 - Why On Earth Are We Doing a Podcast 
00:03:22 - Building Trusts - The Currency of B2B 
00:11:00 - Unique Challenges of B2B in New Zealand 
00:16:58 - Growing New Zealand's B2B Marketing Community 

Connect with Dale 
LinkedIn: https://www.linkedin.com/in/dalekoerner/ 

Connect with Louis
LinkedIn: https://www.linkedin.com/in/louisbolton/ 

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

Is your sales funnel constipated? In this episode, we're talking with Lee Hunter about the sales funnel and why it's essential for starting conversations with potential clients. We'll explore how marketing can help unclog the funnel, focusing on generating leads and making conversions. 

Get ready to explore alternative approaches, build trust, and scale your business for sweet success.

Timestamps 
00:00:00 - Welcome to We Do B2B 
00:00:41 - Leveraging Sales Funnels for Marketing Success
00:07:47 - Sales Funnel in Building Brand Awareness
00:12:29 - Improving Sales Funnel Efficiency and Collaboration
00:22:30 - Sales Funnel's Importance in Marketing
00:35:20 - Growing New Zealand's B2B Marketing Community

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context. 

Picture this: You've figured out how to cultivate trust within your organisation, but how do you extend that to your B2B buyer? This episode shares secrets to be a trusted advisor, using clarity, belonging & proof. Roland's tips on authentic leadership & psychology in marketing will be eye-opening. 

Timestamps
00:00:00 - Welcome to We Do B2B
00:00:41 - Meet Roland Leemans - A Wealth of B2B Marketing Experience
00:01:39 - Why Trust Matters in B2B - Understanding its Core
00:04:18 - Defining Trust - The BRAVING Acronym
00:19:58 - Marketing's Role in Trust Building
00:21:26 - Aligning Sales and Marketing Strategies
00:24:26 - The Role of Leadership in Trust
00:29:41 - Fostering Long-Term Customer Relationships
00:31:08 - Growing New Zealand's B2B Marketing Community

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute. The data reveals a misalignment between businesses' objectives and their belief in marketing's contribution. Henrik emphasises the critical role marketing plays in business success and provides insights on how marketers can demonstrate their value. They also discuss the need for marketing’s involvement at the governance level. A compelling episode encouraging marketers to showcase their impact and secure a seat at the boardroom table. 

Timestamps 
00:00:00 - Welcome to We Do B2B
00:00:41 - Meet Henrik Arlund - A Wealth of B2B Marketing Experience
00:01:53 - Shocking Numbers - Marketing's Impact on Business Objectives
00:04:02 - The Misalignment in Business and Marketing
00:10:35 - Bridging the Gap with Marketing
00:12:29 - The Role of Marketing at the Governance Level
00:20:17 - Demonstrating Commercial Competence
00:27:03 - The Future of Marketing and Business Futureproofing
00:29:21 - Growing New Zealand's B2B Marketing Community

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.