B2B Inspired

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How do we apply our 💥superpower of empathy💥 in the marketing mix?

Pull up a chair and get comfortable for *Storytelling Time* as we join Korey Rubenstein, a 'pracademic' bridging academic theory with real-world B2B marketing practices. 

In this discussion, Korey, a University of Waikato lecturer and KiwiSaaS community director, emphasises the powerful mix of creativity and strategy that emerging marketers can offer. 

Discover how storytelling, from ancient times to the silent film era, shapes marketing narratives that captivate audiences, enhance memory retention, and influence decisions. Korey highlights the enduring power of storytelling in connecting with B2B customers, demonstrating that it's not just about the product but the compelling story behind it. 

The conversation wraps up by revealing how empathy and personal connections create sustainable competitive advantages, debunking the stereotype of stoic decision-makers and showcasing the transformative impact of customer-driven thinking.

Connect with Korey on LinkedIn: 
https://www.linkedin.com/in/korey-rubenstein/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

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LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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For B2B marketers, mastering public speaking is crucial. This episode features Michael Philpot, an expert in executive speaking, who teaches you how to unlock your inner storyteller and excel on the global stage. We delve into overcoming New Zealand's "tall poppy" syndrome in the tech industry through effective self-promotion.

Join us as we explore how to captivate your audience with authenticity and precision. We'll discuss the importance of body language, preparation, and the courage to remain unapologetically yourself. Learn how to infuse your marketing narratives with charisma and turn your customer into the hero of their own journey.

We also cover language nuances and community engagement crucial for B2B success. Tune in to transform your business narrative and make your mark in the competitive limelight.


Connect with Michael on LinkedIn: 
https://www.linkedin.com/in/michaelphilpottnewzealandsnumber1speakercoach/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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Join me, Dale Koerner, alongside the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacies of B2B marketing. Tatyana's extraordinary transition from the halls of academia into the forefront of tech innovation sheds light on the essential understanding of human behavior that's vital for creating technologies that connect with users on a deeper level. Our conversation at Southern SaaS 2024 peels back the layers on how AI tools like ChatGPT are evolving but also touches on the need for domain-specific knowledge to address the "hallucination problems" that can arise when AI is left unanchored.

Leadership in the era of AI integration takes center stage in our next segment, as we discuss the evolution from data-centric strategies to a more empathetic approach. This era demands that leaders not only understand the data but also harness AI as a tool that complements human empathy and emotional intelligence. Marketers, take note: as AI replicates past data, there's an irreplaceable need for the human touch—intuition and creativity that craft messages resonating with authenticity and genuine human connection.

As we wrap up, the spotlight shines on the imperative of embedding kindness into AI and the influence of purpose-led businesses in setting ethical benchmarks. Drawing from her experiences with Salesforce and Dreamforce, Tatyana stresses the importance of selling a vision, not just a product. We also delve into the cultural values that guide AI development and the kindness that transcends cultural differences, leaving us with a shared optimism for the future of AI and human collaboration. So if you're keen to stay at the vanguard of B2B marketing's evolution, tune in, for this is a conversation that is bound to shape perspectives and inspire action.

Connect with Tatyana on LinkedIn: 
https://www.linkedin.com/in/tmamut/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic. We join Paige Wilkinson of Fonterra as she reveals how B2B marketing has been revolutionised in the post-pandemic landscape. Discover the ingenious adaptations that kept the wheels of B2B marketing turning, from virtual webcasts that replaced bustling trade show floors to the innovation in product development spurred by shifting consumer behaviours. Our engaging chat not only highlights the tactical pivots our teams made but also the collective energy that propelled us forward in a time of uncertainty.

Tune in for a heartfelt exploration of cultural humility, the nuances of marketing amidst a crisis, and how to foster lasting connections that transcend the digital divide:

 - From Rural New Zealand to The World

 - Pivoting When The World Falls Apart

 - The Marketing Skills to Synergise and Communicate

 - NZ's Absolute Gold Star Trust Worldwide

Connect with Paige on LinkedIn: 
https://www.linkedin.com/in/paigewilkinson/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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In this episode we explore the pioneering strategies that make Tāmaki Makaurau Auckland a magnetic destination for the world's thinkers and doers. We are thrilled to be joined by Ken Pereira, Head of Auckland Convention Bureau, who takes us behind the scenes of orchestrating gatherings that do more than just bring people together. From aligning city aspirations with event strategies to navigating the challenges of a pandemic-hit industry, this episode uncovers the meticulous planning and collaboration needed to generate a reported $100 million economic impact in 2023 alone.

If you're fascinated by the confluence of business, community, and innovation, you don't want to miss this episode:

- The Catalyst for Stimulating Business Growth

- Auckland's Economic Impact Through Business Events

- Looking Beyond the Economic Benefits

- The Meaning of Meaningful Conferences


Connect with Ken on LinkedIn: 
https://www.linkedin.com/in/pereirakenneth/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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In this episode, we unlock the secrets behind New Zealand's global allure as David Downs, the mastermind CEO of the New Zealand Story Group, joins us for a riveting conversation. Witness the evolution of a country's image as we traverse from its enchanting natural beauty to the innovative spirit that fuels this country's B2B success overseas. In the company of David, we dissect the intricacies of what it means to be a Kiwi brand in today's competitive marketplace. Through a kaleidoscope of our core values — Manaaki, Kaitiakitanga, Pono, and Whānau — we reveal how these principles are interwoven into our entrepreneurial DNA. 

The episode journeys through:

- The Value of Brand New Zealand

- The Huge Benefit of Being From NZ

- New Zealand's Unique Identity and Success

- The Trouble With Our Humility

- Embracing Authentic Storytelling to Amplify Impact

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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Discover the secrets behind New Zealand's B2B SaaS industry's meteoric rise as we invite the insightful Bruce Jarvis of KiwiSaaS into the spotlight. Our conversation with Bruce peels back the layers of this high-growth sector, revealing the impressive revenue and employment statistics that mark New Zealand as a formidable player on the world stage. As we laugh over uniquely Kiwi holiday traditions, we uncover how these tech pioneers double their market presence and why their growth isn't just a trend, but a testament to their global potential.

Step into the world of KiwiSaaS with us, where Customer Experience professionals aren't just connecting but thriving in a community dedicated to elevating the SaaS landscape. Bruce walks us through the intricacies of their platform, from AI-fueled networking akin to professional speed dating, to forums and a treasure trove of resources that promise to bolster business acumen. New Zealand's tech connectivity becomes palpable as we discuss how system-based learning and collaborative discussions are not just features, but the bedrock of this burgeoning industry.

Our episode wraps with a celebration of Kiwi resilience and inventiveness in the tech arena, highlighting how companies like Les Mills are rewriting the playbook for traditional businesses with digital innovation. We don't just talk shop; we explore the Southern SaaS event and the vital skills that elevate Kiwi companies on the global stage. Moreover, we delve into the buzzing investment landscape, where New Zealand's tech sector shines bright, drawing international eyes and opening doors to revolutionary tools and platforms, emblematic of KiwiSaaS's quest to lead and inspire. Join us for this immersive journey through community, innovation, and investment in the heart of New Zealand's tech revolution.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain on how the alignment of sales and marketing departments can electrify your team's performance. Witness how, through the strategic implementation of Seismic, OfficeMax has created a symphony of synchronised efforts that not only bolster sales but also forge a dynamic customer experience.

This episode explores:

- Insights into the alchemy between sales and marketing

- The power of personlised, automated collateral

- A harmonious partnership of revenue enablement and brand awareness

- Bridging the gap between sales and marketing teams

- Growth potential and seamless collaboration

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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What a wild ride it’s been for this first year of podcasts! 

Starting in June, we’ve released 10 episodes, each diving into different aspects of the B2B landscape. We have been blown away by the calibre of our guests, and the willingness they had to share the gold nuggets they have picked up on their professional as well as personal journeys. 

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For our final episode of the year, hear from a majority of our Staff about the year in review, the highs and lows, memorable moments, and future aspirations for our podcast. 

We will continue to share the rich insights of the B2B community with the hope to empower our industry and keep learning and growing together as we head into the exciting new year! 

Huge shoutout and a massive thank you to every one of our listeners. We have been so happy with the buzz you guys have created around our podcast, and we wish you the best as you close out the year. 

Stay tuned, because we have big plans for the coming year! 

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For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.

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Are you ready to shake up your perception of B2B marketing?  This episode promises to do just that! Our discussion is led by the audacious Viv Conway, founder of the sex toy brand, Girls Get Off.  Viv spoke with Dale on her mission to normalise female pleasure and how she's leveraging humour and relatability to break through taboos.

This episode explores:

- The "Girls Get Off" Brand, and Normalising Female Pleasure

- Creative Marketing Strategies and Audience Engagement

- Brand Control and Expansion in the Industry

- Building the Brand, Overcoming Business Challenges

- Brand Loyalty and Marketing Strategies


So, hit subscribe, turn on notifications, and join us in this insightful conversation.

Connect with Viv on LinkedIn:
https://www.linkedin.com/in/viv-conway-68ba9b93

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

Subscribe
When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.

Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. 

Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/ 
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

Let’s roll up our sleeves and take on tomorrow together.