B2B Made Simple: A B2B Marketing Podcast

Sam Moss, CEO and co-founder at 1Click Agency, hosted a consulting session where he walked through what companies need to do when creating content for LinkedIn. Many brands make the mistake of trying to generate immediate leads on LinkedIn when they really should be creating content with no strings attached.

Adam Lambert, the Director of Marketing at RevBoss joins the podcast. We cover why you don't need to be on every distribution channel out there, channels Adam recommends for B2B companies to use when distributing their content, how to explain to the c-suite that your content doesn't need to be everywhere and much more.

Jen Zapp, the Director of Marketing at SaaSquatch joins the podcast. We talk about why it's okay for companies to deviate from common marketing models, what you can do to change up your marketing playbook, what "best marketing practices" are actually traps and much more.

On this episode, Sam Moss joined Rachel Mawhirter and Matt Phillips on the Brand Nation Podcast to discuss his personal brand strategy on LinkedIn. They covered post frequency, content strategy, creating demand and much more.

Angela Earl, the VP of Global Marketing at RFPIO joins the podcast. We discuss why gating content should be a thing of the past, how to create content that drives engagement, how to identify the correct distribution channels for your company and much more.

Matt Rea the Director of Marketing at GreenLancer joins the podcast. We cover why B2B companies need to stop playing it safe with their marketing, how to start investing in brand, how to audit different touch points buyers have with your company and much more.

In this podcast episode, Sam Moss joined Jesus McDonald on the Jesus McDonald Experience to talk about the best ways to refine your website. They covered how the messaging on your website should be framed, why you shouldn’t force prospects into your "ideal funnel," website forms, the balance when it comes to tracking attribution and more.

James Furbush, the Head of Marketing at CueSquared joins the podcast. We cover what the sole purpose of marketing is, the first thing you should do when joining a new company, tactical trends pretty much every marketer is following and much more.

Cassidy Shield, the VP of Marketing at Narrative Science joins the podcast. We talk about why it's important to be both data-driven and creative as a marketer, how to become a better blend of both, ways to spark your creativity and much more.

Aaron Bours, the VP of Marketing at Hyro joins the podcast. We cover how to approach category creation as a brand, the impact it has on SEO, how to execute it in the real world and much more.