B2B Made Simple: A B2B Marketing Podcast

D.J. Haskins, the VP of Marketing at TimeTrade SilverCloud joins the podcast. We talk about what their recent acquisition looked like, what he learned through the transition, how they aligned the two brands from a messaging standpoint and much more.

Many of us have to make adjustments in our journey. Most of these adjustments are made out of necessity. Necessity comes from uncomfortable or challenging circumstances. It is during these times that we find the most clarity and can create the story of our own crafting. Join Christian Grieco today on the Leadership Series as he walks through how you can make these adjustments.

Jess Chew, the VP of Marketing at Trella Health joins the podcast. We talk about why so many companies undervalue their marketing ops teams, how to make sure your org isn’t doing the same thing, what it looks like to invest in your marketing infrastructure and much more.

Helen Coyne, the Director of Marketing & Customer Success at Woodpecker joins the podcast. We talk about where companies should be spending their marketing dollars, what it looks like to revisit the basics in marketing, how to execute creative well and much more.

Dave Karr, the VP of Marketing and Business Development at Klyck.io joins the podcast. We cover how to use content to get more deals into the closed/won column, what a sales enablement strategy should look like, how to get your sales team to use the content you create and much more.

Resources:

https://www.klyck.io/blog/what-is-sales-enablement-a-beginners-guide

https://www.klyck.io/blog/how-to-build-a-b2b-sales-enablement-strategy

https://www.klyck.io/blog/a-simplified-guide-to-sales-enablement

Rocco Seyboth, the VP of Marketing at LinearB joins the podcast. We discuss the ins and outs of product-led growth, how to build a solid community that creates demand, how to structure your PLG strategy and much more.

Many find themselves in situations that become turning points in their lives. It forces us to examine our personal growth. It is through our personal growth that creates a more influential leader. We find that while there are many things that are need in leadership, trust is one of the most incredible foundational parts. Today on the Leadership series, Lou Everett and Sherri McManus give us 3 ways to build trust with those that we influence.

The Lou Everett Group

“Our mission is to Transform Today’s Leaders by serving people and businesses through leadership coaching, corporate training, empowerment speaking, and personal development.”

As seasoned leadership coaches and trainers with over four decades of combined experience we love serving people and companies throughout their growth transitions. Regardless if you are a solopreneur or at the C-Suite level, Leadership is Influence. Nothing more, nothing less.

Lou and Sherri are your thinking partners offering dedicated and customized continuity plans that are designed to, not only resolve your current struggle, but provide proactive support, training and accountability with the goal of avoiding negative impacts on the growth of your business. Our clients have experienced measurable return, increased productivity, and up to 500% revenue growth.

Website is https://loueverettgroup.com/

Facebook at https://www.facebook.com/theloueverettgroup/

LinkedIn at https://www.linkedin.com/company/the-lou-everett-group/

Instagram: www.instagram.com/theloueverettgroup

Phoebe Noce, the Director of Marketing at FreightFriend joins the podcast. We talk about how to get buy-in from the C-Suite on long-term content goals, the difference between demand & brand, how you should be tackling content marketing and much more.

Dustin Tysick, the VP of Marketing & Growth at Jostle joins the podcast. We talk about B2B podcasting strategies, what's broken about the MQL model, what to do with low-intent leads and much more.

Today on the Leadership series, Tim Croll talked with Al Getler who has 3 decades of experience in the media industry. Through his journey he has learned a lot about teams and that leadership is key in all areas, but especially in building those around you. Al shares 3 steps all leaders need to take in order to build and lead teams effectively.

Algetler.com

Books: