We hear it so often when it comes to B2B marketing: content, content, content. But how has the content marketing landscape changed when it comes to B2B? What are some of the common mistakes and misconceptions, and how should they be addressed? In our conversation with Matthew Royse (Marketing Director, Syntax), we talk about how all of these factors affect B2B content marketing, the importance of having the right strategy in place, and why leveraging different formats for your content is crucial.

We take a detour this week and delve into the rapidly evolving blockchain landscape with Brian Mahoney (Chief Strategy Officer & Co-Founder, Alkemi). During our conversation, Brian provides some deep insights on the mainstream adoption and usability of blockchain, some misconceptions that exist in the market, and some recent changes to the blockchain space. He also talks about the bifurcation of the digital asset markets and the opportunities these present, and what the future holds for blockchain.

On this week’s episode, we take a deep dive into data-driven marketing for B2B organizations with Julie Huval (Head of Marketing, Beck Technology). During our extremely informative discussion, Julie takes us behind the graphs and charts, and explains the advantages of being data driven when it comes to marketing. She also reveals her top predictions for data-driven marketing moving forward, her recommended tools (and her wish list) for analyzing data, and why she believes that those who can tell the story behind the numbers will ultimately win.

This week’s episode is all about the power of the written word, especially in the world of B2B tech. In our conversation with Rachel Foster (CEO and B2B Copywriter, Fresh Perspective Writing), she elaborates on the challenges of making sure that the B2B tech copy resonates with the target audience, the importance of collecting market research, and why copywriting is half about writing skills while the other is about process. She also explains why buyer personas and profiles are crucial in copywriting, and why it’s critical to understand the different stages of the buying process.

This week’s episode put us “in front of the camera” with Robert Weiss (President, MultiVision Digital) who talks to us about creating videos for B2B. During our incredible conversation, Robert explains the important role that videos play in B2B companies, why a strategy for video is imperative before any production starts, and how the video landscape has changed dramatically as result of the pandemic. We also talk about how high-quality videos can be produced safely through remote video capture, and how this technology has enabled him and others in his field to produce video content at scale anytime and anywhere.

This week’s conversation takes us into the ever-changing world of cybersecurity with Dominic Vogel (Founder & Chief Strategies, Cyber.sc). In our interview, Dominic elaborates on the importance of having cybersecurity measures in place that go beyond software and plugins, the most common misconceptions that businesses have, his top trends and predictions, and how “cyber resilience” is imperative to prevent company websites, data and information from getting compromised.

We have an intensive, engaging and informative discussion with Brian Giese (Chief Executive Officer, True Influence) about the dynamic intent data landscape for B2B. On this week’s interview, Brian explains to us why qualified and accurate data are important not just for sales and marketing, but for the organization as a whole. He also discusses how quality data can make a positive impact on organizations, and why it’s important to continuously improve, motivate and engage teams during times of crisis in order to move the business forward.

On this week’s episode, we sit down with Eric Quanstrom (CMO, Cience Technologies) to talk about lead generation for B2B. During our discussion, Eric elaborates on some of the most common misconceptions people have about lead generation, some changing dynamics that he’s witnessed in the current landscape, his top predictions regarding how B2B lead generation will evolve, and why statistical significance as well as personalization are paramount to success.

On this week’s episode, we explore the ever-changing world of B2B product marketing with Bhavesh Mistry (Director Product Marketing, Q4). During our conversation, Bhavesh elaborates on the many challenges that product marketers face, how current disruptions are altering the entire ecosystem from a constructive perspective, and how data as well as personalization can be leveraged to create better customer experiences.

We have a soul-searching and insightful discussion with Kasey Jones (Thought Leadership + Growth/Strategy Coach, A Better Jones) on the topic of personal branding and thought leadership for B2B founders. In our conversation, Kasey elaborates on why she believes that personal branding has now become more important than ever, how entrepreneurs can become thought leaders in their space to grow their business, and why everyone should be strategic about running a podcast or be featured in them.