B2B Marketers on a Mission

Social selling is another one of those terms that is frequently heard in conversations and quite often misunderstood. On this week’s episode, we talk to Connor Dube (Director of Sales and Marketing, Active Blogs) about what social selling is or isn’t, and how marketers as well as salespeople can leverage this approach to build more meaningful relationships with potential customers online. Connor also elaborates on some common mistakes, shares his tips on how to engage customers and prospects through social media, and discusses how to utilize social selling to build thought leadership.

It’s a term that is frequently misunderstood and used in very loose terms in the B2B world – growth hacking. But what is growth hacking really, and how can companies utilize it effectively to manage more clients and grow? On this week’s episode, we talk to Araks Nalbandyan (Director of Digital Marketing, 10Web) about what growth hacking is and isn’t, some common challenges, what her go to tools and software are, as well as the importance of getting and leveraging the right data to scale sustainably.

It’s yet another frequently used term in the world of B2B marketing these days – tech stacks. How should tech stacks be optimized effectively to generate better output? Should marketers fall for “shiny objects” that they add to the pile? On this week’s episode, we talk to Dan McGaw (Founder & CEO, McGaw.io) about the importance of getting a company’s tech to talk to each other. Dan also elaborates on some of the common mistakes, what approach companies can use to streamline their tech stacks, and how data hygiene plays an important role in gaining visibility into customer journeys and retention.

Performance media is one of the best ways for B2B companies to get their message in front of their target audience. It is, however, an area that is filled with challenges. On this week’s episode, we talk to Mike Grinberg (Founder/CEO, Proofpoint Marketing) about the importance of having the right strategy and understanding who your best customers are and why you should target them. Mike also elaborates on the most common mistakes and misconceptions, and why it’s critical to focus on content consumption as well as developing the right message and value proposition for your campaign.

Social media platforms continue to influence the B2B marketing space in a significant way. How can you win over the hearts and minds of your B2B buyers and position your brand strategically in the market? On this week’s episode, we talk to Johnas Street (Senior Global Social Media Manager & Senior PR, Cadence Design Systems) about how the social media landscape has changed for B2B, how B2B marketers can draw creative inspiration from B2C campaigns, as well as why it’s important to be purposeful and consistent with your content.

It’s a challenge that many B2B companies are confronted with – developing good, relevant content that performs. During this week’s interview, we sit down with Brad Smith (CEO, Wordable) to talk about why B2B companies need to be paying attention to the content that they’re developing, the key components of a B2B content strategy, the key challenges facing the industry, and some best practices when it comes to developing content that generates better results.

In an increasingly competitive landscape, B2B companies need to find ways to rise above the noise to become brands that people will like, know, and trust. In this week’s interview, we talked to Mark Colgan (Co-Founder and CEO, Speak on Podcasts) about why it’s important for B2B marketers and founders to speak on podcasts. Mark also elaborates on some common misconceptions, best practices for being a good podcast host, how the podcasting ecosystem has changed, as well as the biggest challenges facing the industry.

As digitization continues to accelerate across different industries, it has become increasingly important for B2B companies to secure their digital platforms and channels. During this week’s episode, we talk to Kathleen Booth (VP of Marketing, clean.io) about why protecting digital engagements is necessary, some of the most common online threats that could negatively impact customer experience, and why marketers need to take more ownership of digital engagements.

Building stronger brands for success as well as sustainable growth is something that doesn’t get much “airtime” in the B2B world. On this week’s episode, we sat down with brand expert Justin Häne (Director, Brand and Communications, Softchoice), who explains the importance of a strong B2B brand, why getting internal buy-in is crucial for progress, the recent changes in the landscape and how we should adapt, and what role emotion plays as well as other points that speak in favor of brand building for B2B companies.