There’s more to search engine optimization (SEO) than merely focusing on keyword rankings and tags.

In this week’s episode, digital marketing expert Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why it’s important to use a strategy first approach, and why knowledge of SEO makes you a better writer. Ryan also discusses what the crucial components of successful SEO are, some trends that B2B marketers should be aware of, and what marketers can do to improve their SEO right now.

As our world becomes increasingly digitized, embracing diversity in its different forms not only becomes important, but also paramount. It is also crucial to foster working environments within B2B marketing teams where diversity can thrive alongside innovation. On this week’s episode, we have a conversation with Liz Fendt (Global Chief Marketing Officer, TÜV SÜD), who is a pioneer as well as an advocate for diversity and innovation. Liz talks about why she believes diversity and innovation go hand in hand in B2B organizations, the barriers that need to be addressed, and why diversity of thinking is imperative to overall growth and team performance.

Building, fostering, and nurturing high-value client relationships and focusing on recurring revenue are approaches that will take your B2B organization to the next level. But how can organizations adapt and leverage customer success (CS) in a strategic way amidst a changing landscape? On this week’s episode, CS expert Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating high-value client relationships, the components of a successful CS approach, as well as trends that are shaping the future of CS.

Managing and building B2B marketing teams that are motivated, engaged, and deliver good results are crucial in any organization, but this comes with a different set of challenges when that team is remote and working almost entirely online. In this week’s episode, we talk to marketing expert Briannah Fisher (Marketing Director, Moola Inc.) about how she has addressed these challenges and what it takes to build a strong remote marketing team. She also discusses the importance of having the right systems and processes in place, why checking in with team members regularly is crucial, and how embracing and implementing the right digital tools is vital to ensure efficiency.

It’s a topic that is being discussed frequently in the B2B marketing space: automation. Although there are many factors that speak in favor of it, there are still many who are using it in a very generic and intrusive “spray and pray” fashion. As a result, platforms like LinkedIn have taken measures to impede this approach. On this week’s episode, we talk to SaaS expert Stefan Smulders (CEO & Founder, Expandi) on how he teaches people to use automation in a way that is personalized, builds authentic relationships, and enables B2B businesses to improve their professional outreach at scale.

As organizations across different B2B sectors continue to rapidly digitize, creating stronger data integrity for optimal marketing and operational output is paramount to success. In this week’s conversation, we sit down with Verl Allen (CEO, Claravine) to discuss the different aspects of the data integrity spectrum: What causes databases and datasets to become fragmented, how data can deliver effective ROI for brands, his tips on creating better data integrity, and how data can be used to break silos within organizations.

Satisfied customers and renewals are but a few objectives that are paramount to any B2B organization's success. These cannot be achieved without the right customer success (CS) approach in place. On this week’s episode, we have an engaging conversation with CS expert Wally Thiessen (Customer Success Leader and Member of the Board, Toronto CXPA) about the importance of CS within organizations, how data can be leveraged to optimize CS, and what the components of a successful CS approach are. Wally also talks about how sales and customer success alignment creates much-needed synergy, and how organizations should address the challenges that they are currently facing with CS.

Suppose you could take the guesswork out of your B2B content marketing? What if there was a way to create content that will help generate outcomes? On this week’s episode, we talk to marketing expert Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) about how artificial intelligence (AI) can be leveraged to break silos and be a “great unifier” within large B2B organization, especially when it comes to content and communication. Jeff also talks about how an AI-powered approach can be used to understand the behavior of the target audience, create predictability in marketing, and deliver better results for B2B organizations.

Creating podcasts for B2B tech is challenging, and the work doesn’t stop when you launch the first episode. In this week’s conversation, we sit down with podcasting expert Justin Brown (Co-Founder, Motion) who talks to us about the importance of repurposing the podcast into premium audio, video, as well as written content. Justin also elaborates on why he believes this approach builds credibility and trust, the dangers of “pod fade”, whether you should monetize your podcast, and why you need to pay attention to the way your audience consumes content.

Account-based marketing (ABM) is not just good B2B marketing – it transcends one function or department. On this week’s episode, we talk to ABM champion Declan Mulkeen (CMO, strategicabm) about how ABM can help to unify marketing, sales, and other functions within the organization to do the impossible to enable sales to win accounts, and why you should use a “strategy first” instead of a “technology first” approach. He also explains why he believes ABM can’t be done for any type of account, and how you should get close to sales as well as start small when you’re rolling out initiatives.