B2B Marketers on a Mission

B2B Marketers on a Mission

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B2B Marketers on a Mission episodes

  • Ep. 84: How B2B Marketers Can Stand Out and Have a More Strategic Role - Interview w/ Stacey Danheiser
    To be more competitive, it is important for B2B organizations to rise above all the “digital noise” in the marketplace. To achieve this differentiation, marketers need to be able to take on a more strategic role.
    How do they “get that voice at the table”? What core competencies do they need to be able to stand out?
    Join us as we take a deep dive into this topic in this week’s conversation with marketing expert Stacey Danheiser (Founder & CMO, SHAKE Marketing). During our discussion, Stacey talks about why many B2B companies are drowning in a “sea of sameness”, what mistakes to avoid, and the importance of conducting market research. Stacey also talks about the five competencies she believes every B2B marketer needs to stand out and how they can take action to position themselves and their companies more strategically.
    54 min
  • Ep. 83: How to Get to That “Aha!” Moment When Conducting Market Research - Interview w/ Darshan Mehta
    Generating insights from market research is crucial to driving innovation and audience engagement. How can B2B marketers uncover these insights more strategically? How can insights be best leveraged for marketing?
    Join us as we have an informative conversation with research expert Darshan Mehta (Founder, iResearch.com), who talks to us about the importance of getting to that “Aha!” moment. During our discussion, Darshan talks about why having structured curiosity is paramount to success, what mistakes to avoid, what metrics to focus on, and some tips on how to generate better insights from market research.
    32 min
  • Ep. 82: How to Stand Out in a Noisy Market Using Human-Centered Communication - Interview w/ Ethan Beute
    As markets continue to change and industries become more digitized, it is more important than ever before for companies to stand out in an environment that is inundated with noise. What should B2B marketers do to stop the “digital pollution” and be more uniquely positioned?
    In this week’s episode, we have an insightful conversation with communications expert and author Ethan Beute (Chief Evangelist, BombBomb) about what he calls “the case against digital pollution”. Tune in as Ethan talks to us about how B2B marketers and their companies can rise above the rest, generate attention, build trust and relationships, and grow revenue through an approach he calls human-centered communication.
    48 min
  • Ep 81: How to Use Podcasting as Part of Your B2B Demand Gen Approach

    Podcasting offers an approach that B2B marketers can leverage to build relationships and create trust by having meaningful conversations. But how do you start? What should you focus on? In this week’s episode, we have an engaging conversation with seasoned B2B marketer Casey Cheshire (Founder & CEO, Ringmaster Conversational Marketing) about podcasting. During our discussion, Casey talks about why he thinks podcasting is an important part of the B2B marketing mix, what mistakes to avoid, and the importance of understanding who your ideal guest (and audience) are. He also elaborates on some key metrics to measure and what major challenges podcasting faces.

    51 min
  • Ep. 80: How to Improve Your Social Selling Approach on LinkedIn - Interview w/ Sandra Long
    The problem with social selling lies in the name itself. In the world of B2B companies, it’s crucial to lead by building relationships, trust, and credibility first with your target audience. How can people do this more effectively on platforms like LinkedIn? How can they improve their current approach?
    We discuss these topics in this week’s episode with LinkedIn expert Sandra Long (Company Owner, LinkedIn Trainer & Speaker, Post Road Consulting). During our conversation, Sandra talks about what social selling is NOT, what some of the most common mistakes and misconceptions are, the importance of having the right strategy and content, and why B2B companies need to use thought leadership for strategic differentiation on LinkedIn.
    32 min
  • Ep. 79: How to Generate Demand and Warm Up Accounts for B2B – Interview w/ Vladimir Blagojevic
    Many B2B companies struggle with generating qualified leads in a sustainable way online. How can they position themselves strategically as experts in their niche to get prospects to come to them?
    In this week’s episode, we do a deep dive into demand generation and warming up of accounts with B2B marketing expert Vladimir Blagojevic (Co-Founder, Fullfunnel.io). During our conversation, Vladimir talks about the importance of conducting research, understanding your ideal customer profile (ICP), and what mistakes to avoid. He also provides tips on how to use demand gen and warm up accounts to generate better results and highlights the metrics that B2B marketers should be paying attention to.
    54 min
  • Ep. 78: How to Boost Your B2B Content’s Performance – Interview w/ James Scherer
    It’s a challenge that all content marketers struggle with – how to rank for big keywords and improve your content’s performance without compromising your marketing budget.
    In this week’s episode, we have a conversation with content expert James Scherer (VP of Growth, Codeless) about how to address the content performance challenge using the pillar and post approach. James also elaborates on what mistakes to avoid, the importance of strategy and research, what metrics to pay attention to, his recommended tools and software, as well as what easy-to-apply strategies can be applied to start seeing better results.
    41 min
  • Ep. 77: How to Get Product and Marketing Teams Aligned – Interview w/ Matt Young
    It’s a collaboration that’s so crucial to the success of a SaaS business, yet the disconnect between the two groups is often to the detriment of the organization. So how can you get the product and marketing teams to work together to create better alignment and results?
    In this week’s episode, we have a deep and thought-provoking conversation with SaaS leader Matt Young (Chief Executive Officer, UserVoice) about where he believes the great misalignment lies. Matt also elaborates on what mistakes product and marketing teams should avoid, what “bridge building” tactics they can implement for better collaboration, and what metrics they should be paying attention to.
    44 min
  • Ep. 76: How to Develop Your Personal Brand on LinkedIn – Interview w/ Lina Lotta Landgraf
    To stand out amidst a “sea of digital noise” on platforms like LinkedIn, developing your personal brand enables you to position yourself as an expert in your field, and can help to build strong relationships and opportunities.
    On this week’s episode, we talk to digital marketer Lina Lotta Landgraf (Digital Marketing Specialist, Dassault Systemes) about why people in B2B organizations need to develop their personal brands, some mistakes to avoid, and the benefits of creating good as well as relevant content on LinkedIn. Lina also provides us with some actionable tips and elaborates on the metrics we should be paying attention to for personal branding on LinkedIn.
    41 min
  • Ep. 75: How to Create Demand from Virtual, Hybrid, and Onsite B2B Events – Interview w/ Julius Solaris
    When done the right way, events help to create awareness, establish authority and credibility, and enable B2B companies to generate interest amongst members of their target groups. Events have changed significantly due to changing market dynamics and rapid digitization. How can B2B companies keep up and adapt accordingly?
    On this week’s episode, we have a thought-provoking conversation with industry expert Julius Solaris (VP of Marketing Strategy – Events, Hopin) about events. During our discussion, Julius talks about the major events industry trends and shifts, what mistakes to avoid, and how B2B brands should think about events as a channel to generate demand. He also discusses the importance of online communities, how to conduct better post-event follow ups, and provides some actionable advice on how B2B marketers can generate more demand from their events.
    51 min

About B2B Marketers on a Mission

From the publisher's feed

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and…