Johnas Street (Senior Global Social Media Manager & Senior PR, Cadence Design Systems) on how the social media landscape has changed for B2B, how B2B marketers can draw creative inspiration from B2C campaigns, as well as why it’s important to be purposeful and consistent with your content.

Brad Smith (CEO, Wordable) talks about why B2B companies need to be paying attention to the content that they’re developing, the key components of a B2B content strategy, the key challenges facing the industry, and some best practices when it comes to developing content that generates better results.

Mark Colgan (Co-Founder and CEO, Speak on Podcasts) on why it’s important for B2B marketers and founders to speak on podcasts. Mark also elaborates on some common misconceptions, best practices for being a good podcast host, how the podcasting ecosystem has changed, as well as the biggest challenges facing the industry.

Kathleen Booth (VP of Marketing, clean.io) talk about why protecting digital engagements is necessary, some of the most common online threats that could negatively impact customer experience, and why marketers need to take more ownership of digital engagements.

Justin Häne (Director, Brand and Communications, Softchoice) explains the importance of a strong B2B brand, why getting internal buy-in is crucial for progress.

Sam Kühnle (Director of Demand Generation, Refine Labs) elaborates on why B2B organizations need to humanize their brands.

Cydney Peyton Walton (Marketing Communications Executive, Cognosante) on common mistakes that she’s seen, and why data plays such an important role in GTM, what changes have occurred in the landscape, and what advice she would give to other B2B marketers in order to plan and implement a successful GTM strategy.

SEO expert John Vuong (Owner, Local SEO Search) talks about the crucial components to successful SEO, some of the most common mistakes and solutions, and how companies can improve their website ranking.

Lukas Hänsch (Buying Journey Specialist, Pathmonk) on what B2B companies can do to continuously improve the customer journey online, leverage data to qualify leads and enhance conversions.