Kathleen Booth (VP of Marketing, clean.io) talk about why protecting digital engagements is necessary, some of the most common online threats that could negatively impact customer experience, and why marketers need to take more ownership of digital engagements.

Justin Häne (Director, Brand and Communications, Softchoice) explains the importance of a strong B2B brand, why getting internal buy-in is crucial for progress.

Sam Kühnle (Director of Demand Generation, Refine Labs) elaborates on why B2B organizations need to humanize their brands.

Cydney Peyton Walton (Marketing Communications Executive, Cognosante) on common mistakes that she’s seen, and why data plays such an important role in GTM, what changes have occurred in the landscape, and what advice she would give to other B2B marketers in order to plan and implement a successful GTM strategy.

SEO expert John Vuong (Owner, Local SEO Search) talks about the crucial components to successful SEO, some of the most common mistakes and solutions, and how companies can improve their website ranking.

Lukas Hänsch (Buying Journey Specialist, Pathmonk) on what B2B companies can do to continuously improve the customer journey online, leverage data to qualify leads and enhance conversions.

Steve Brown (Director of Corporate and Executive Communications, Cadence Design Systems) on how B2B organizations can tell their brand story that resonates with employees, clients and partners.

Jasmine Matirossian (VP of Marketing, TÜV SÜD Americas Inc.) on how B2B companies can adjust their strategies based on changing market dynamics.

Vedran Rasic (Director of Marketing, VanillaSoft) on managing teams and budgets for B2B marketing in startups as well as larger organizations.

Kristina Jaramillo (President, Personal ABM) talks about what organizations are getting wrong with ABM and the key things to consider when investing in ABM.