B2B Marketers on a Mission

Effective and better results in B2B marketing (and sales for that matter) require a deeper understanding of what prospective customers need to know and experience before they buy. Understanding the prospect’s pain points, challenges, and what success looks like to them is also imperative.

Join us in our incredibly insightful conversation with B2B marketing expert Jim Kraus (President, Buyer Persona Institute), who talks to us about how buyer personas can and should be leveraged by marketing and sales teams. During our discussion, Jim talks about the top challenges facing marketers today and how organizations should use buyer persona insights to improve performance. Jim also highlights the results that organizations can achieve through buyer persona research and what mistakes to avoid.

As markets and customer behaviors change, it is imperative that the different functions within a B2B organization work together to continuously improve customer experience (CX). How should this be done? How can you get the different teams to work together?

Join us as we sit down with martech expert Dan Radu (President & Founder, Macromator) and talk about the role that digital technology can play in enhancing customer experience. During our conversation, Dan elaborates on how a company can scale with good CX, how digital technology can be leveraged, and what mistakes to avoid. He also talks about how implementing regular feedback loops, frequent communication, and the alignment of goals can help to close the gap between different business units. Dan also cites examples of situations in CX that should be handled by people and others that can be replaced by technology.

There’s so much talk out there about how platforms like ChatGPT and other forms of AI and machine learning will slowly replace the work done by people in B2B content marketing. Is this true? Should we completely rely on these new technologies to improve our B2B content marketing and promotion?

Join us as we discuss these topics and more with expert content marketer Ren Agarwal (CEO, StoryAZ Studio), who helps to debunk some myths around AI and content marketing. During this conversation, Ren talks about the importance of leading with strategy and research, and how content marketers can leverage AI and machine learning to improve their work. Ren also highlights the mistakes to avoid, the limitations of AI, and elaborates on some future trends that he believes will greatly impact B2B content marketers.

When B2B customers (or any customers for that matter) try to find a solution to their problems, they educate themselves. And how do they educate themselves? The answer lies in good, interesting, and relevant content. We also know that promoting that content and distributing it through the right channels is equally (if not more) important so that it reaches the right people at the right time.

Join us as we talk about how to grow any B2B content platform from scratch with marketing expert and advisor Ali Schwanke (CEO & Founder, Simple Strat). During our conversation, Ali discusses the importance of growing B2B platforms to organizations and what mistakes marketers need to avoid. She also elaborates on the different components required to effectively grow your B2B content platforms, what metrics to pay attention to, and what actions marketers can take immediately to improve how they scale their content platforms.

With so many channels and so much content put out on a daily basis, B2B companies struggle to rise above the digital noise in a way that differentiates them. As such, how can companies create better content that is interesting, insightful, and delivers true value?

Join us in this week’s conversation with expert B2B content marketer Chris Rapozo (Marketing Specialist, Hannon Hill) as he talks about building trust with target audiences by telling better stories. During our discussion, Chris talks about why B2B companies need to focus less on their product or service features and more on how they are able to solve their customers’ challenges. He also elaborates on the mistakes to avoid, the importance of first-party data and research in storytelling, the role that emotions and rationale play, metrics to pay attention to, and what B2B marketers can do right now to improve their storytelling approach for better results.

Implementing your B2B marketing campaigns across different geographies, languages, and cultures is no small feat. We often tend to forget that while technology and rapid globalization have brought the world closer, things do sometimes get “lost in translation”. As such, how can B2B companies successfully translate their domestic strategies into international sales and profits? What should they be mindful of?

In this week’s episode, we have an incredibly insightful conversation with cultural wordsmith and language expert Wendy Pease (President, Rapport International) about how businesses can become culturally relevant with the wonders of high-quality translation, localization, and interpretation. During our discussion, Wendy talks about how successful global marketing should start with the right corporate strategy and why it’s also important to understand the language and culture of the market that companies are entering. She also provides tips on which mistakes to avoid, the importance of conducting the right research, and what metrics marketers implementing global campaigns should pay attention to.

We can all agree that in today’s fast-paced world, interruption is the enemy. With this in mind, B2B marketers need to continuously improve the way they are building trust, credibility, and likability for their brands among members of the target audience.

In this week’s episode, we have a conversation with B2B marketing expert Tom Hunt (Founder and Head of Account Management, Fame) about what marketers need to do to stay at the top of their game. Tom elaborates on how using a niche-focused podcast adds incredible value to a B2B target audience, what mistakes to avoid, the trends and shifts that are impacting B2B marketing, and what marketers can do right now to improve their revenue-generating activities.

With more channels than ever before, we forget that consumers want to have a conversation with brands they love. The “velocity of language” has never been higher, and this is as relevant in B2B as it is in B2C.

In this first episode of 2023, we have a conversation with brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve their communication, positioning, and other facets within their ecosystem. Chris also elaborates on some of the most common mistakes that B2B brands make, the importance of starting with a solid strategy and market research, and some actionable tips on what B2B marketers can do to improve the language they use for their brands.

In B2B marketing, working creatively has become paramount to scaling efficiently and reaching the right type of audience with the right content.

In this recent episode, we have a conversation with webinar expert Melissa Kwan (Co-Founder & CEO, eWebinar) about how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinars. Melissa also explains the mistakes and misconceptions around creating on-demand webinars and demos, highlights the importance of having a strategic approach, and discusses what metrics B2B marketers should look out for.

With more channels than ever before, we forget that consumers want to have a conversation with brands they love. The “velocity of language” has never been higher, and this is as relevant in B2B as it is in B2C.

In this first episode of 2023, we have a conversation with brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve their communication, positioning, and other facets within their ecosystem. Chris also elaborates on some of the most common mistakes that B2B brands make, the importance of starting with a solid strategy and market research, and some actionable tips on what B2B marketers can do to improve the language they use for their brands.