Sandra Long (LinkedIn Trainer & Speaker, Post Road Consulting) talks about what social selling is NOT, the importance of having the right strategy and content, and why B2B companies need to use thought leadership for strategic differentiation on LinkedIn.

Vladimir Blagojevic (Co-Founder, Fullfunnel.io) on the importance of conducting research, understanding your ICP, and what mistakes to avoid. He also provides tips on how to use demand gen and warm up accounts to generate better results.

James Scherer (VP of Growth, Codeless) on how to address the content performance challenge using the pillar and post approach. He also elaborates on what mistakes to avoid, the importance of strategy and research, and what metrics to pay attention

Matt Young (Chief Executive Officer, UserVoice) on where the great misalignment between product and marketing teams lies, what “bridge building” tactics they can implement for better collaboration, and what metrics they should be paying attention to.

Lina Lotta Landgraf (Digital Marketing Specialist, Dassault Systemes) on why people in B2B organizations need to develop their personal brands, some mistakes to avoid, and the benefits of creating good as well as relevant content on LinkedIn

Julius Solaris (VP of Marketing Strategy – Events, Hopin) talks about the major events industry trends and shifts, what mistakes to avoid, and how B2B brands should think about events as a channel to generate demand.

Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers face pushback, what mistakes to avoid, and how thought leadership content can directly influence revenue. He also elaborates on how to get buy-in from decision makers.

Michael Buzinski (President/CMO, Buzzworthy Integrated Marketing) breaks down the approach that he’s been successfully teaching B2B service companies to generate more qualified leads and revenue from their websites for years.

Dmitrii Kustov (Marketing Director, Founder at Regex SEO) talks about why paid advertising should be part of the marketing mix, how it works together with SEO, and what common mistakes to avoid.

Marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma) talks about what B2B marketers can do right now to improve their content marketing to generate more revenue.