B2B Marketers on a Mission

The great storytellers have a better competitive advantage, and this is highly relevant in the world of B2B marketing. They’re able to recruit better, get more coverage, raise money more easily, close deals, and have better returns. This begs the question: How does one develop a better strategic narrative to position your B2B company more uniquely?

In this recent episode, marketing expert Andrew Davies (CMO, Paddle) explains the importance of a strategic narrative for B2B. Andrew talks about why it’s crucial to start with conducting research and a strategy as well as some common mistakes that he sees marketers make, and how to avoid them. He also elaborates on the five main narrative approaches to consider when crafting a message and how B2B marketing approaches should evolve as a company scales.

We’ve finally made it to Part 3 of our miniseries, where we talk about the bottom of the B2B marketing funnel with experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly). During our conversation, Kylie and James elaborate on what B2B marketers should be focusing on from a strategic perspective. They also talk about what mistakes to avoid, explain the importance of personalization, and provide actionable steps aimed at increasing conversions and reducing churn rates.

In Part 2 of our 3-part miniseries, we speak with B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly) about the middle of the marketing funnel. During our discussion, Kylie and James talk to us about the importance of middle-of-the-funnel activities and how marketers can leverage customer validation as well as social proof to support the research and evaluation process of prospects. They also give us a list of tactics that marketers should STOP using, and provide us with insights into the activities that are effective and generate the best results.

Creating, implementing, and measuring the results of activities within a marketing funnel is a challenge that B2B marketers are constantly confronted with. What should they focus on? How should they measure success? What should they base their marketing activities on?

Tune in to Part 1 of our panel discussion where we speak to B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly) about the top of the marketing funnel. During our discussion, Kylie and James talk to us about the importance of developing the right strategy, some “bad habits” that B2B marketers should avoid, and some untapped opportunities at the top of the funnel. They both also highlight some relevant customer success stories and explain how data should be leveraged to deliver a more personalized marketing approach.

Takeaways-Interview with Donovan Chee

In a market that’s constantly changing and inundated with noise, B2B brands need to focus on how to grow strategically. How can your company effectively win the attention of your target market? How can you do that meaningfully and for the long term?

Join us as we unpack what it takes for B2B firms to build a media company around their brand with marketing expert Eric Fulwiler (Co-Founder & CEO, Rival). During our conversation, Eric explains the importance of B2B firms being brand-led instead of sales-led, what mistakes marketers should avoid, and what content pieces, as well as experiences, generate the best results. He also provides some tips that marketers can immediately implement and what metrics they should be paying attention to as they build their media company.

B2B marketing has evolved significantly over time, and one aspect of it that is definitely getting more attention is the art of good storytelling. Why is it such a crucial component in B2B marketing? What are some elements that B2B marketers should be paying attention to? Where can they get their inspiration from?

Join us as we dive into this topic in our recent conversation with expert B2B raconteur Donovan Chee (Head of Marketing and Communications Southeast Asia, Bureau Veritas). During our discussion, Donovan elaborates on the importance of creativity in storytelling, why B2B companies should deviate from focusing solely on products and services, and why having first-party data is crucial. He also talks about what mistakes to avoid and provides great examples of what good storytelling in B2B looks like.

When B2B marketing and sales teams find themselves in competitive markets, they can use videos to break through all of the noise and increase their chances of success. How can they do this strategically? What missteps should they avoid?

In our recent episode, we had an engaging conversation around this topic with SaaS marketer and video expert Alexander Ferguson (CMO and Co-Founder, TeraLeap). Alexander elaborates on how B2B companies can leverage videos to increase trust and achieve significantly shorter sales cycles. He also talks about how videos should be part of the overall strategy, his top video DOs and DON’Ts, some actionable tips, what metrics to focus on, and what’s in his “video tech stack”.

There are about 4 million podcasts out there, but just a fraction of them have a large number of listeners. What does it take to grow a B2B podcast successfully and sustainably? What should you focus on and how should you promote your podcast?

In our recent episode, we have an informative conversation with Harry Morton (Founder, Lower Street) about the lessons that he’s learned from launching and growing more than 50 revenue-generating B2B podcasts. During our discussion, Harry elaborates on why he thinks many podcasts have few (or no) listeners, what mistakes to avoid, and why having a strategy is important for your podcast. Harry also lets us in on his secrets to attracting your ideal audience, how to keep them engaged, and how to ultimately grow your revenue and impact.

#b2bmarketersonamission

#b2bmarketing

#podcasts

If you want to repeat what’s working to scale strategically, it’s important to understand and analyze the path that your prospects are taking to become a customer. How do your prospects look for information? What challenges do they face? How can you measure what’s working and link this to revenue?

Join us as we have a conversation about mapping the B2B customer journey towards revenue with data marketing expert Steffen Hedebrandt (Chief Marketing Officer and Co-Founder, Dreamdata). During our discussion, Steffen elaborates on the importance of understanding and mapping the customer journey, what mistakes to avoid, the importance of having the right strategy and research, and what metrics B2B marketers should focus on.