B2B Marketers on a Mission

Being an entrepreneur in the B2B space is fraught with challenges, but there are those that continuously push themselves to achieve greater heights. In this interview, we talk to Mrunal Nagrecha (Founder, Xanthus Software Solutions) about his entrepreneurial journey, and how he took his company from the bustling city of Mumbai to different geographies across the world. Mrunal also reveals what prompted him to start his own business, how he sees his role as an enabler during this period of disruption, and how a long-term vision as well as the right team is crucial to scaling a business.

In this interview, we sit down and have an incredibly thought-provoking and candid discussion with Stephan Sigaud (EVP of Marketing and Development, Phase 5) about the art and science of market research. During our conversation, Stephan explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline, and how challenging conventional wisdom during periods of adversity allows B2B firms to anticipate changes as well as identify opportunities.

In the second part of this interview, we continue our conversation with Stu Heinecke (Author/Marketer/WSJ Cartoonist) about finding insightful and incredibly engaging ways to get a meeting with the right persons and prospects. It is here where Stu also talks about his new book, where he discusses his latest business methodology whose inspiration originated from one of the most understated and “unassuming” organisms in nature.

Regardless of whether you’re in sales or marketing, we can all agree that nothing happens if you’re not able to get meetings. Imagine if there was a way to change the course of your career and business by being able to effectively reach out to important prospects and contacts. One person has found a way to do this through a method he calls Contact Marketing. In this exciting 2-part interview, we talk to Stu Heinecke (Author/Marketer/WSJ Cartoonist) about this incredible technique that has enabled him to teach thousands of professionals worldwide how to get a meeting with anyone.

Tune in next week for Part 2 of this fun, witty, and insightful conversation.

In this interview, we engage in a deep conversation with Lynn Hunsaker (Chief Customer Officer, ClearAction Continuum) about the world of customer experience (CX). Drawing on her many years of expertise in the field, Lynn shares her thoughts with us regarding what has changed in the CX landscape, what potential and untapped opportunities there are, as well as her recommendations about what CX professionals and practitioners need to do in order to adapt to rapidly changing dynamics.

Research has proven time and time again that happy, engaged, and empowered employees help to improve the performance of organizations. It all starts with having a strong company culture. In this episode, Karan Nijhawan (Founder, Jube) explains how he has helped fast-growing companies to build a stronger, happier and more productive workplace, and how deep conversations can help to connect people in a disconnected world.

We have an extremely engaging, eye-opening as well as in-depth discussion with Boon Lai (Vice President of Global Marketing, Cisco). During this interview, Boon talks about some recent marketing trends as well as his future predictions, and how organizations need to rapidly adapt to changes while avoiding tech-clash. In addition, we also have a candid discussion with Boon regarding the importance of diversity and inclusion within organizations, and how stereotypes and prejudice have motivated him to succeed and become a truly remarkable marketing leader.

In this interview, we have an engaging as well as passionate discussion with Steve Watt (Vice President of Marketing, Grapevine6). Steve talks to us about the importance of branding in B2B: How it helps companies to build trust in an already crowded marketplace, why it’s important for organizations to empower their people, how brands can leverage the power of social media, and why sometimes measuring results isn’t enough to build a truly remarkable brand.

We venture overseas once again in this episode and have a thought-provoking conversation with B2B marketing veteran Michael Meier (Managing Director, Schindler Parent), who is based in southern Germany. In this episode, Michael talks about the importance of paranoia in order to stay competitive, how the current disruption motivates him, and how B2B marketers must be agile, embrace change, make every step they take measureable, and inject creativity into their work in order to reboot for growth post-pandemic.

In this episode, we take a deep dive into the world of customer experience (CX) with Derek Bildfell (Owner & Principal Consultant, Acceleration Strategy Inc. and Professor of CX Design, Centennial College). Derek elaborates on how CX can help to improve an organization’s performance, how CX will become vital to rebuilding after the pandemic, and why continuous learning is crucial for CX professionals and practitioners to play a pivotal role in what lies ahead.