B2B Marketing Asia

Episode 27 of  "B2B Marketing Asia Podcast"

Ian has 20+ years of experience in leadership roles in companies like Colgate-Palmolive Philippines & Russia, Coca-Cola, GSK, and most recently with Mundipharma as Country Manager.

His passion is developing people and delivering successful business results whether in slow growth, fast growth, or turnaround setting.

In his most recent role in Mundipharma, Ian and his team were able to dramatically turn the business around, with the Philippine company awarded as the best large affiliate in Mundipharma. Mundipharma Philippines was also named as one of the Best Companies to Work For in the Philippines by HR Asia magazine.

ABOUT JOE ESCOBEDO:

Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips.

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Episode 28 of "B2B Marketing Asia Podcast"

Interview with Namrata Kapur, APAC Head of Marketing - Automation and Security, IBM Cloud & Cognitive at IBM

00:00 Is B2B Social Media Worth It?

4:35 B2B Lead Gen Tips For Social 

9:30 Best B2B Social Examples

15:05 Common B2B Social Mistakes

19:34 How to Sustain Thought Leadership

ABOUT JOE ESCOBEDO:

Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips.

Website

Follow me on LinkedIn!

Episode 29 of B2B Marketing Asia Podcast

Featuring Sunil Neurgaonkar, Growth @ Whatfix. How to turn employees into a brand-building channel attract talent for your company. 

What is an Employer Brand? An employee promotes a brand and its product or services to their network. This is often part of a collaborative effort for the company to increase brand awareness and drive sales.

In order to get your employees to become a brand online is to create a social brand value. This term, Social Brand Value is explained by Sue Nail.

We cover: 

0:46 - What are some ways that brands can build a strong employer brand and really drive recruitment online?

6:11 - How are some of the top companies humanizing their brand on social media?

11:29 - How are brands showcasing their work culture and their career opportunities through the content they share?

17:44 - What are some tools companies are leveraging in order to build their own employer brand?

ABOUT JOE ESCOBEDO:

Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips.

Website

Follow me on LinkedIn!

B2B Brew (Powered by Oracle)

Interview with Maneesh Sah, Head of Field Marketing and Communications, Asia at AON, and author of A NEW Marketer. 

Lisa Collins. Director of Strategy, Oracle CX APAC

As a director of CX strategy at Oracle APAC, Lisa is a strategy and technology expert, passionate about advising senior executives on bringing innovative ideas to life.

Hosted by Joe Escobedo, CEO of Esco Media

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips:

Website

Follow me on LinkedIn!

Episode 25 of Joe Escobedo – Interview with Ionut Danifeld, Chief Marketing Officer at TRAPO Asia

Ionut Danifeld is the Chief Marketing Officer at TRAPO Asia. He has experience of more than 10 years in digital marketing and working at international level. He shares his intention is to create marketing campaigns that are converting and generate customers.

TRAPO has been listing as the No.1 online best-selling car mat in Malaysia since the year 2016. They provide the full tailor-fit car mat solution for each customer's car model integrated with their production 4.0 model to provide an Online to Offline (O2O) experience.

In the interview, Ionut Danifeld shares on how TRAPO Asia grew 5X selling boring products. Listen to this podcast for finding their marketing strategies!

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips:

Website

Follow me on LinkedIn!

Episode 24 of Joe Escobedo – Interview with Interview Lindsay Issler, the senior Global marketing manager at Fox

How to network effectively success in business requires knowing what other people know but also whom. But networking takes more than just a LinkedIn profile. 

Making connections and maintaining relationships with the people who support you throughout your career can be the key to success for most individuals. By effectively building a network of business associates and more, you are ensuring that whenever you need a new client, a new job, or to develop your skills further, you can call upon your network to help you.

Positive effects of networking. Social networking sites allow people to communicate and remain in contact with friends as well as meet new people. These sites allow people to find others with similar interests that they can create a relationship with and get to know one another.

Business networking is a term that refers to meeting other business owners, potential suppliers, or other professionals who have business experiences—to help you grow your business. Networking gives you a pool of experts that range from competitors to clients, and allows you to offer something to them; hopefully in exchange for their services, advice, knowledge, or contacts.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips:

Website

Follow me on LinkedIn!