B2B Marketing Asia

Episode 23 of Joe Escobedo – Interview with Joana Inch, Co-Founder and Head of Digital at Hat Media

Joana Inch is a passionate individual about the Digital Media space and has been learning about it for over 15 years. She shared about the opportunity to work with so many different industries and clients. Her interest lies principally in the B2B area for the Technology and SaaS industries.

Hat Media was founded because she wanted to offer clients a practical, honest approach to marketing. It has developed into so much more over the years as they have completely adopted innovation for themselves. 

In the interview, Joana Inch shares how the consulting firm landed new accounts within one quarter.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

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Episode 22 of Joe Escobedo – Interview with Kosta Kolev, founder at kalipr.io

Kosta is a serial entrepreneur with a lot of stories and experience. He has spent the last ten years building and launching startups across London, Berlin, and also Hong Kong. Kosta works as an advisor to a range of leading early-stage startups and funds across product, strategy, and growth. Meanwhile, kalipr.io is a platform that exists between founders and their investors, helping streamline and structure the data transferred.

In the interview, Kosta Kolev shares how he built a business from one blog. Listen to this podcast to know the story behind it!

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

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Episode 21 of Joe Escobedo – Interview with David Fallarme, Head of Marketing (Asia) at HubSpot

David Fallarme is the Head of Marketing, Asia at HubSpot. He has built and led marketing teams at various companies. He also has the versions of the "growth movie" a few times, acquisition for a handful of products with millions of users, up to leading marketing functions at several SaaS businesses. Further to this, David’s role at HubSpot is to lead go-to-market strategy, demand generation, and building awareness for HubSpot in Asia.

In the interview, David shares about 5 Marketing Cliques in Southeast Asia. By listening to this podcast, you can learn something from them).

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips:

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Episode 20 of Joe Escobedo – Interview with Kenneth Tan (Regional Managing Director) and Nicole Wang (Regional Marketing Manager) at LucaNet ASEAN

In the interview, Kenneth Tan & Nicole Wang share about how LucaNet boosted conversions by 100%. Listen to this podcast to know how they boosted the conversions rate!

LucaNet is a Financial Performance Management software solution which has been in the business since 1999. Financial Performance Management have been in a class of its own: automated processes that make user’ job a lot easier. LucaNet constantly challenging themselves, questioning the tried-and-true. Perhaps this is why LucaNet do more than just create powerful application.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips:

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Episode 19 of Joe Escobedo – Interview with Wendy (Hogan) McEwan, Head of Marketing & Digital, Asia Pacific at Knight Frank.

Digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

About Wendy (Hogan) McEwan:

Having worked across a number of industry sectors (hospitality, media, technology and property) and job functions, I draw on my experiences managing and scaling businesses, building Asia-wide go-to-market strategies and engaging with peers to stay ahead of where next. I am a strategic leader, adept at pivoting and experimenting with new business models, currently immersed in understanding the impact and evolution of the built environment and how technology and space intersect to influence the way we work, live, shop and play.

To keep abreast of change, I network with like-minded peers across the globe virtually and physically. In 2013, I founded an invitation only peer learning network and I was a board member of The Marketing Society for more than five years. In 2020, I joined the BritCham Singapore Built Environment committee.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips:

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Episode 18 of Joe Escobedo – Interview with Guillaume Villard, Marketing and Commercial Innovations Director at Karl Storz Asia

During his time as Marketing & Commercial Innovations Director (Asia), Guillaume Villard was responsible for: Market Intelligence, Market Data & Competition landscape, Commercial Excellence & New business strategies, up to the Customers Insights, Customer satisfaction and Market Research. Meanwhile Karl Storz, as a solution provider and partner in the healthcare sector, their medical products and services offer decisive added value for patient safety.

In the interview, Guillaume Villard also shares on how Karl Storz does healthcare marketing in Asia. Listen to this podcast for finding their marketing strategies!

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips:

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Episode 17 of Joe Escobedo – Interview with Damien Wong, VP (APAC) at Confluent.

Confluent Cloud is the industry's only fully managed, cloud-native event streaming platform powered. Built and operated by the original creators of Kafka, Confluent Cloud provides a simple, scalable, resilient, and secure event streaming platform.

Customer success is an organizational function that helps customers get maximum value out of a product or service while working closely with sales, marketing, and product to achieve that goal." Customer success teams build mutually beneficial relationships.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips:

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Episode 16 of Joe Escobedo – Interview with Olivia Plotnick, Founder of Wai Social

Wai Social team has an in-depth understanding and appreciation for how integrated social media is in daily life, and is aware of how quickly it evolves.

The team takes this knowledge, combined with their customer's business objectives to create powerful social media content that builds trust, community and drives sales.

In this podcast, we talk about: 1) Live-streaming 2) KOLs/KOCs 3) WeChat.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips:

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Episode 15 of Joe Escobedo – Interview with Margery (Nabors) Lynn, Former-Head of Social Media Strategy at Grab.

Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more.

The collected data is then analyzed to find trends and useful insights. This can influence a wide range of processes including business operations, product updates, and advertising approaches.

It’s not an entirely new approach, it’s just that the technology is different. Brands have been trying to gauge the opinions of the public and their customers with surveys since forever.

What tech means now is that you don’t even need to prompt people anymore. People are talking about anything and everything online, it’s just a matter of finding them.

We’ll get into more depth shortly, but first, we’ll use a quick example to show how important social listening is. Just listen to this podcast and learn more.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips:

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Episode 14 of Joe Escobedo – Davinia Khong, Senior Marketing Leaders (APAC) at Backbase.

Davinia Khong is a B2B marketing leader, a keynote speaker, and is the senior marketing leader for the APAC region at Backbase. Davinia drives lead generation and branding efforts for Backbase. Here she describes the challenges in the first six months of a marketing leader and makes an impact.

She shares the common traps a b2b marketer should avoid in initial days, the guiding rules behind a great career, and the marketing tips and roadmap for growth.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

SUBSCRIBE to get practical marketing, sales, and branding tips:

Website

Follow me on LinkedIn!