Episode 13 of Joe Escobedo – Interview with Hui-E Seeto, Head of Marketing, Digital Media Solutions, Business & Enterprises at Adobe on How B2B Tech Brands are doing ABM and APAC

ABM stands for Account Based Marketing. Typically what that means in a B2B world is either one to one favor, one to few, or one to many.

It is really about going after a very specific and targeted list of accounts that we have defined with the business and putting in a very concerted effort across sales, marketing, and the wider organization to consistently engaged and target them, bring them on a journey in the funnel.

Hui-E Seeto is the Head of Marketing, Digital Media Solutions, Business & Enterprises at Adobe. She has around 20 years of experience in IT, tech media as well as telecommunication sectors that covering around the Asia Pacific, Middle East, to Latin America. Hui-E has a proven track record of leading cross-functional/regional teams to deliver end-to-end integrated programs, broadly in B2B.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

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Episode 12 with Joe Escobedo – Top Tech Copywriting Tips (Real-life Examples)

Copywriting is the act or occupation of writing the text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness, customer product sales and ultimately persuade a person or group to take a particular action.

Website copywriting is the process of writing digital content for landing pages, product pages, blog posts, and everything in between. A compelling copy can keep your website visitors engaged and lead them to take actions that are both important to you and meaningful to them.

In my opinion, copywriting is the most important marketing skill you can have. That's because your ability to write comes into play when you're creating. Learn more at https://joe-escobedo.com/. 

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ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

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Episode 11 of Joe Escobedo - Interview with Ruo-Mei Chua, Chief Impact Officer at SUTW Impact Consulting.

Ruo-Mei Chua is Chief Impact Officer at SUTW Impact Consulting. A global speaker, trainer, startup pitch coach, impact storyteller, career consultant, and quadrilingual host-moderator, she has inspired more than 12,000 people from 25 countries. What connects the many hats she wears as a communications expert, is her passion for working with professionals in their 20's-40's to unearth their calling(s) and bloom where they are planted.

Ruo Mei is well-known in global startup pitching circles and works extensively with accelerators and incubators to nurture award-winning startups. Her client portfolio includes Singtel Future Makers, Silicon Valley-based 500 Startups, IOT Tribe Deep Tech Accelerator, A*STARTCENTRAL, NUS GRIP, NTUitive, YSE, National Lean LaunchPad, SMU-Peeli, P.A.K. Challenge, and Hult Prize (Clinton Foundation).

An international keynote speaker, Ruo Mei has been a regular feature at Berlin’s Asia-Pacific Weeks Summit 2017-19, covering millennial talent development, social entrepreneurship, and future-proofing. In 2019, she was appointed AsiaBerlin Ambassador.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

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Episode 10 with Joe Escobedo - Interview with Anna Gong, CEO of Perx Technologies On How LOYALTY Is Evolving In 2021

Anna Gong is the CEO of Perx Technologies. In the last 20 years, Anna has gain experience in the enterprise software space solving mission-critical business problems. Before joining Perx, Anna was Vice President of Channels Sales for Asia Pacific & Japan at Infor.

Perx Technologies is a category-creating Lifestyle Marketing SaaS Platform where they exist to help and enable businesses to become engaged marketplaces. They have evolved so much since they redefined and reimagine what loyalty and customer engagement looks like in the digital economy.

Since Perx Technologies focuses on enterprise businesses, they are really transforming this large enterprise to become good digital native marketplaces and at the same time help people engage their customers with their solution.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

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Episode 9 with Joe Escobedo - Interview with Helen Lancaster, Head of Demand Generation at Arkadin (part of NTT).

In 2019, Helen Lancaster was the Head of Demand Generation from Arkadin in EMEA (the shorthand designation from Europe, the Middle East, and Africa). Now Helen is the Head of Marketing, Northern Europe at Arkadin based in the United Kingdom.

Arkadin is a French cloud communications company that is now part of NTT. As of today, Arkadin is operating as Cloud Communications is a division of NTT Ltd. and a core component of its Intelligent Workplace Solution. Their mission is to provide world-class cloud communication solutions that enable dynamic collaboration interactions for improved workforce efficiency, productivity, and engagement.

Cloud Communications specialize in unified communications, cloud voice, and digital events, delivering tailored end-to-end consulting, value realization services, and change management to empower businesses and enable their digital workplace transformation.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

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Episode 8 of Joe Escobedo's interview with Astha Kalbag about better marketing decisions using science.

Astha is a digital-first marketer. She aspires to be a leader who doesn’t just do 'digital marketing' but someone who 'scales a business in a digital age'. She has always been obsessed with marrying marketing, data science and rapid experimentation to impact business metrics.

Astha is currently focused on honing her data and measurement skills as a Marketing Science Expert at Facebook. Most recently, she was a performance marketer in the regional Uber APAC team where she scaled digital channels to acquire new drivers and riders across the entire funnel.

ABOUT JOE ESCOBEDO:

Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.

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Episode 7 with Joe Escobedo -  Interview with Chad Sotelo, GM of Electrolux Philippines. 

Electrolux, a leading global appliance manufacturer, launches subscription-based access to Service Tips application powered by Mize, to Independent service providers.

The increasing pace of change in the global market for household appliances stems from a number of trends such as increased consumer power, digitalization, sustainability, consolidation and a growing middle class. These changes are placing demands on investments and economies of scale, but also open up major opportunities.

Electrolux shapes living for the better by reinventing taste, care and well-being experiences, making life more enjoyable and sustainable for millions of people.

#ElectroluxGM

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations. 

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Episode 6 with Joe Escobedo about how to find your personal USP in under 5 minutes.

If you're tired of losing jobs to the competition this video will help you figure out what makes your business unique. The video also contains a small business unique selling proposition example so you'll know exactly how to apply this to your company. 

A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. It’s a specific benefit that makes your business stand out when compared to other businesses in your market.

A unique selling proposition USP recommendation to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers.

ABOUT JOE ESCOBEDO:

Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations. 

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Episode 5 - Interview with Ankesh Sagar, Senior Director of APAC Marketing at Automation Anywhere.

Enterprise marketing utilizes a combination of strategies focused on growth and expansion. These efforts aim to retain an existing customer base while also pursuing the goal of exponential growth. An enterprise marketing strategy utilizes a combination of integrated multi-channel strategies, reaching outside of the business’ internal marketing team to target and expand its niche audience. 

To make the most of enterprise marketing campaigns, businesses usually utilize employees even beyond the marketing department, from product developers to shareholders, all to effectively identify areas for potential internal and external growth.

Sales and marketing are two business functions within an organization -- they both impact lead generation and revenue. The term, sales, refers to all activities that lead to the selling of goods and services. And marketing is the process of getting people interested in the goods and services being sold.

#GoWideGoDeep

ABOUT JOE ESCOBEDO:

Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations. 

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Episode 4 with Joe Escobedo Interview with Portia Kuo, Employer Branding Lead at Red Hat APAC. 

Employer branding is a key component of every successful talent acquisition strategy. Employer brand is what your employees, current and potential future job candidates think about you as an employer. It is their perception of how you treat your employees and candidates as well as your employee value proposition. 

Employee branding is the process by which employees internalize the desired brand image and are motivated to project the image to customers and other organizational constituents.  A strong employer brand helps you attract right-fit candidates while a bad employer brand can cause the best people to avoid your company. Recruiters are now taking a more proactive approach to attract and find the best candidates—including those who aren't actively job searching. 

#RedHat #EmployerBrandingProcess #AsiaPacific #JoeEscobedo

ABOUT JOE ESCOBEDO:  

Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.  

Website

SUBSCRIBE to get practical marketing, sales and branding tips: 

Follow me on LinkedIn!