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B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneu... more
FAQs about B2B Nation:How many episodes does B2B Nation have?The podcast currently has 209 episodes available.
March 28, 2017Bastiaan Janmaat At Revenue Summit 2017Bastiaan Janmaat At Revenue Summit 2017 by TechnologyAdvice...more16minPlay
March 27, 2017Craig Rosenberg - The Vital ABM RelationshipCraig Rosenberg - The Vital ABM Relationship by TechnologyAdvice...more22minPlay
March 24, 2017Kristina McMillan Interview Revenue Summit 2017Kristina McMillan Interview Revenue Summit 2017 by TechnologyAdvice...more21minPlay
March 23, 2017Nadjya Ghausi - B2B Nation MixdownNadjya Ghausi, the head of marketing at Prezi, was a recent guest on B2B Nation. We talked about the challenges that presenters deal with to make engaging presentations, how to create an experience that the audience will remember, how looking at the presentation lifecycle can improve customer interactions, and more!...more22minPlay
March 09, 2017Mike Poyser: The Virtuous Circle of ImprovementsMike Poyser, the VP of analytics at Aimia Americas, was a recent guest on B2B Nation. We talked about moving to the customer lifetime value mindset, searching for signifiers of longevity that marketers can measure, how to engage with super-customers and scale that to a broader customer base, and more!...more15minPlay
February 28, 2017Andrew Dumont: Customer Expansion and Account-Based MarketingAndrew Dumont, marketing expert and former CMO at Bitly, was a recent guest on B2B Nation. We talked about the similarities between account-based marketing (ABM) and inbound marketing, how those two tactics can work together, and how to increase customer retention and reduce churn rate through customer expansion tactics....more18minPlay
February 24, 2017Marylou Tyler: Cold Email and Call Prospecting Aren't DeadMarylou Tyler, a sales process expert and author of the book Predictable Prospecting, was a recent guest on B2B Nation. We discussed the three main buckets of sales leads, how to start effective conversations with leads, effective cold calling and prospecting techniques, how technology affects cold calling, and more!...more23minPlay
February 14, 2017Shari Medini: the Revival of Small Community MarketingShari Medini, co-founder of Push Pull Marketing was a recent guest on B2B Nation. We discussed how brands and businesses of all sizes are moving to small community marketing, how Medium.com works as a small community marketplace, how you can use targeted personas in marketing automation, and more!...more24minPlay
February 09, 2017Sangram Vajre and Max Altshuler: Why Advocacy Marketing Starts Before the SaleSangram Vajre of Terminus and Max Altshuler of Sales Hacker were recent guests on B2B Nation. We discussed the problems of technology and training, the benefits of casting a narrow net with personalized messaging, building customer advocacy by building relationships, how sales and marketing can work together to achieve revenue goals, and more!...more26minPlay
January 25, 2017Nicole Lazzaro: 4 Chemicals That Activate Happiness, and How to Gamify ThemNicole Lazzaro, the CEO at XEODesign, was a guest on B2B Nation. We talked about the science behind what chemicals influence happiness, designing desirable brain states to help you get more done, and more!...more25minPlay
FAQs about B2B Nation:How many episodes does B2B Nation have?The podcast currently has 209 episodes available.