B2B Nation

Joel Capperella, an expert sales and marketing consultant, was a recent guest on B2B Nation. We talked about the state of sales and marketing alignment, strategies to help improve the relationship between marketing and sales, how this alignment might evolve in the next five years, and more!

Hana Abaza, the head of strategy at Uberflip, was a recent guest on B2B Nation. In this episode, we talked about the "good and the ugly" of content marketing, how to improve your content strategy to increase sales, how content shapes customer advocacy and loyalty, how marketers can automate better, and more!

Jon Miller, the Co-Founder and CEO at Engagio, was a recent guest on B2B Nation. In this episode, we discussed the strategy that makes up ABM, how ABM changes marketing and sales processes, how to implement account-based sales development, a real life example of ABSD, the CO:LLABORATE conference, and more!

Herman Man, the Vice President of Product at Xero, was a recent guest on B2B Nation. In this episode, we discussed virtual reality (VR) versus augmented reality (AR), how businesses can use AR and VR to their advantage, the future of small business accounting, and more!

B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the Third Session of the roundtable where the panel offered practical tips for overcoming complexity. Enjoy!

B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the Second Session of the roundtable where the panel discussed complexity on the customer side. Enjoy!

B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the First Session of the roundtable where the panel discussed complexity for the sales rep. Enjoy!

Sangram Vajre, Co-Founder and CMO at Terminus, was a recent guest on B2B Nation. In this episode, we discussed how account based marketing began, how account-based marketing works for channel sales, the FlipMyFunnel methodology, the upcoming panel at CO:LLOBORATE with Jon Miller of Engagio and Justin Gray of LeadMD, and more!

B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales.

In this episode, the panel discussed the complexity of the salesperson’s job and how that complexity impacts productivity, advice for sellers within the complex sales cycle, eternal complexity of the customer’s lives and how empathy can improve communication, advice on what sellers should do with newfound free time if processes are simplified, and more! This expert roundtable was recorded live at the CEB Sales and Marketing Summit in Las Vegas, Nevada.

Adam Maude, a senior director at CEB, and Jessica Cash, head of sales and marketing solutions for new product development at CEB, were recent guests on B2B Nation. In this episode, we discussed the Challenger sale, why the Challenger method is more effective than traditional relationship building, and more!