B2B Nation

Trish Bertuzzi, the CEO of The Bridge Group, was a recent guest on B2B Nation. In this episode, we discussed the challenges sales development representatives face today, the importance of sales and marketing alignment, and the value of understanding the message that is being received by your prospects.

Amar Doshi, the vice president of product at 6Sense, was a recent guest on B2B Nation. In this episode, we discussed the highlights of the B2B ESP conference, broke down and defined the differences between predicting and analyzing, and looked at where predictive analytics is headed and how it will evolve.

Loretta Jones is the ‎VP of Marketing at Insightly. In this episode, we discuss what predictive analytics means, how predictive data has different applications for different job roles, what types of data can initiate sales/marketing action , and how predictive analytics may evolve in coming years.

Hank Weghorst is the Chief Technology Officer at Avention. In today's episode, we discuss account-based marketing adoption, what it means to be a data driven marketer, and sales/marketing alignment.

Paul Albright is the CEO and Co-Founder of Captora. In today's episode, we discuss why marketers should focus more on their top-of-the-funnel strategy, whether more campaigns is better, how ToFu campaigns scale, and much much more.

Katharine Mobley is the CMO at WeCareCARD and a digital Storyteller for the Huffington Post. She shares her thoughts on the difference between B2B and B2C social selling, the benefits of social selling for ABM, and her panel on women in technology at FlipMyFunnel.

You can read some of her posts below:

http://blog.creationagency.com/22-the-disruption-of-women-in-technology/

http://www.huffingtonpost.com/katharine-mobley/a-business-case-for-fixin_b_9760766.html

Aaron Dun is the SVP of marketing at SnapApp. In this episode we discuss how content has evolved, the most effective content strategy to drive leads, how and why the MarTech stack is so crowded, SiriusDecisions, and more!

Julia Stead is the Director of Demand Generation at Invoca. In this episode, live from the 2016 SiriusDecisions Summit, we discuss why B2B marketers have historically fallen behind B2C marketers and how intelligent growth can help fuel and sustain revenue-driven marketers today.

How does the idea of intelligent growth frame your demand generation and marketing strategy? In this episode, I asked 8 different leaders in demand generation and marketing their thoughts. Guests are below:

Meagen Eisenberg, ‎CMO at MongoDB

Vanessa Porter, Director of Marketing at SnapApp

Julia Stead, Director of Demand Generation at Invoca

James Thomas, CMO at Allocadia

Aaron Dun, SVP of Marketing at SnapApp

Christine Ladd, ‎Account Executive, Strategic Accounts at SalesLoft

Seth Lieberman, CEO at SnapApp

Adam von Reyn is the VP of Growth Marketing and Joe Chernov is the VP of Marketing at InsightSquared. In today's episode, we discuss how companies should allocate account-based vs. inbound marketing to their overall strategy, how content marketing for ABM has evolved, the FlipMyFunnel Festival, and more!