B2B Nation

Katie Rogers is the Vice President Customer Success at SalesLoft. In today’s episode we discuss whether there’s a stage in the customer journey that’s most important to customer success, the biggest challenge that exists today, and of course, since this episode is sponsored by FlipMyFunnel, customer success’ relationship to ABM.

Meagan Eisenberg is the ‎Chief Marketing Officer at MongoDB. In this episode she shares her thoughts on revenue marketing, how demand generation will change in the coming years, how intelligent growth frames her marketing, SiriusDecisions, and more!

Sangram Vajre is the CMO and Co-Founder of Terminus. In this episode we discuss the growth and transformation of ABM, how the marketing technology stack has impacted account-based marketing, why marketers have been lazy with their KPIs, the FlipMyFunnel Festival, and more!

Find out more about the FMF Festival: http://flipmyfunnel.com/flipmyfunnel-festival-austin/

Lincoln Murphy is a customer success strategist, growth architect, and President of Winning by Design. In this episode we discuss how the way companies look at customer success has changed, the importance of properly framing customer success with desired outcomes, how companies should think about making their customers more powerful, the relationship between ABM and customer success, FlipMyFunnel Festival, and more!

Hana Abaza is the VP of Marketing at Uberflip. In this episode she shares her thoughts on whether every company should have a podcast, how to measure the success of a podcast, the best time to publish, and so much more!

More on Flip The Switch: http://uberflip.com/podcast

Brian Trautschold is the Co-Founder of Ambition, a gamificaiton software platform that helps sales and marketing teams more easily track and maintain their goals. In today’s epsiode we discuss goalsetting for sales and marketing and how goalsetting is changing over time, why quarterly KPIs are so antiquated, and why marketers are becoming more transparent.

Craig Rosenberg is the Chief Analyst at TOPO. In the episode, we discussed the importance of research for something as new as ABM, how the structure of marketing KPIs impacts ABM adoption, some of the biggest mistakes companies make with ABM, and what he's most looking forward to at the FlipMyFunnel Festival.

Find out more about TOPO: http://topohq.com/

More on the FlipMyFunnel Festival: http://flipmyfunnel.com/flipmyfunnel-festival-austin/

Jay Baer is an author, speaker, podcaster, investor, and President of Convince and Convert. In this episode we discuss how much louder the haters are today than a decade ago, whether the increase in social complaints will continue for the foreseeable future, his Hug Your Haters book, and so much more!

Hug Your Haters: http://www.jaybaer.com/hug-your-haters/

Appfolio: http://www.appfolio.com/customer-reviews

Amanda Nelson is the Senior Manager of AppExchange Content & Community at Salesforce. In this episode we discuss when/why you should re-purpose your content, what to consider when developing a re-purpose strategy, how to measure your content for re-purposed ability, and the ultimate form of re-purposing, writing a book.

Read more: http://technologyadvice.com/blog/marketing/the-purpose-of-re-purposing/

Find out more about the AppExchange: https://appexchange.salesforce.com

Jim Williams is the VP of Marketing at Influitive. In the episode, we discussed the history and growth of advocate marketing, how to measure success with an advocate marketing program, how MarTech’s growth impacts software purchases, and why ABM is the next stage in B2B marketing evolution.

Read more: http://technologyadvice.com/blog/marketing/growing-brand-affinity-with-influencer-marketing/

More on Influitive: http://influitive.com