B2B Nation

Chris Bucholtz is the Director of Content Marketing at CallidusCloud, sales performance management software. In this episode he shares his thoughts on the importance of marketing attribution, how sales and marketing can best utilize data from content, and how that data can be applied to creative development.

Kendra Morton is the Director of Demand Generation Marketing at Teradata Marketing Applications. In this episode, we dive deeper into demand generation, how we as marketers can better implement campaigns and measure our results. Demand Generation is a common challenge every marketing department has to face. The fact that 3% of marketers would rate their demand generation as effective is pretty crazy but not surprising.

Rob Chen is the CMO at CEB. CEB is a best practice insight and technology company and they recently held a Sales and Marketing Summit in Las Vegas. I met up with Rob there to discuss how working for a company that’s constantly researching best practices for marketing can test and utilize those insights.

Read more: http://technologyadvice.com/blog/marketing/behind-the-scenes-insights-from-the-2015-ceb-sales-and-marketing-summit/

Jessica Cross is the Director of Audience Marketing for EverString (www.everstring.com), a company hoping to help marketers better predict their customers and prospects. As marketers, making sure you're speaking the same language as and using the same currency as your sales team is critical to your overall success. Today's episode is all about that. Predictive marketing helps determine which accounts to target and creates a dialogue between marketing and sales. But first, I had to ask, what does the director of audience mean??

Read more: http://technologyadvice.com/blog/marketing/making-the-most-of-predictive-marketing/

Jeffrey Cole is the Director of The Center for the Digital Future at USC Annenberg. In this episode he shares his thoughts on some of the biggest changes in communication technology in the past decade, how they have impacted marketers, whether consumers are reacting to or setting the digital precedent, and more!

Read more: http://technologyadvice.com/blog/marketing/big-data-myth/

Stephen Saber is the CEO of The Pulse Network, a cloud-based platform focused on content marketing and event solutions. In this episode he shares his thoughts on the role of customized content, multi-channel engagement, common mistakes with content strategies, and more!

Andrew Yang is the Founder & CEO of Venture for America. In this episode we discuss the current state of entrepreneurship in the US, why more folks don't carve their own path, and how brands and marketers can learn from Venture for America.

More on Generation Startup: http://www.creativebreed.com/generationstartup/

Venture for America: http://ventureforamerica.org/

Chris Klinefelter is the Marketing Manager at TechnologyAdvice. In this April Fools Day episode we discuss severed marketing, why sales and marketing teams shouldn't align, and what that means for our industry going forward.

Follow Chris: http://twitter.com/cklinefelter

Follow the Marketing Laboratory: http://twitter.com/mktglaboratory

Joseph Jaffe is the CEO of Evol8tion, a company connecting leading brands with early stage tech startups to solve business challenges. In this BONUS Episode he shares his thoughts on why businesses should focus on retention more than acquisition, how that impacts the customer journey, and why “zero paid media” should be the new marketing model.

Read more: http://technologyadvice.com/blog/marketing/why-retention-is-the-new-acquisition/

Joseph Jaffe is the CEO of Evol8tion, a company connecting leading brands with early stage tech startups to solve business challenges. In this BONUS Episode he shares his thoughts on the value of connecting startups and established brands, his favorite possible connections, and how applicable the idea is to B2B companies.