B2B Nation

Sean Zinsmeister is the Senior Director of Product Marketing at Infer, a predictive lead scoring and analytics platform for sales and marketing. He joined me on-site at FlipMyFunnel and we chatted about sales creeping up the funnel and marketing creeping down it, how that ultimately relates to customer engagement, and why, from a product marketing standpoint, you should treat every business as a snowflake.

More about Infer: http://infer.com

Check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1

Justin Gray is the CEO & Chief Marketing Evangelist of LeadMD, Marketo and Salesforce Marketing Automation Consultants. He shares his thoughts on the growth of marketing automaiton, it’s impact on ABM, features to look out for, advice for marketers looking to implement ABM and MA, and FlipMyFunnel.

More on LeadMD: http://leadmd.com

Check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1

Matt Heinz is the President of Heinz Marketing, a B2B marketing and sales acceleration firm that delivers measurable revenue results. He shares his thoughts on pipeline strategy, marketing execution, marketing, and FlipMyFunnel.

Check out Heinz Marketing: http://heinzmarketing.com

Megan Heuer is the Vice President and Group Director at SiriusDecisions, a leading global B2B research and advisory firm. She shares her thoughts on customer marketing, its relationship to ABM, the future of ABM, FlipMyFunnel, and more!

More about SiriusDecisions: https://www.siriusdecisions.com

Dave Rigotti is the ‎Head of Marketing at Bizible, marketing analytics and attribution software that enables companies to measure and optimize for revenue. He shares his thoughts on marketers' current ability to measure their success, pipeline marketing, the importance of analytics, FlipMyFunnel, and more!

More on Bizible here: http://www.bizible.com

Jeff Gadway is the Director of Product Marketing at Vidyard, a leading video marketing and sales enablement platform. He shares his thoughts on where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more!

Find out more about Vidyard: http://vidyard.com

Suzanne Darmery is the Executive Creative Director and David Schey is the Director of Analytics at Acxiom Impact. They share their thoughts on one-to-one personalized messaging, the growth of multichannel analytics, the best way to test and learn from big data, MarketingSherpa Summit, and more!

Find out more about Acxiom Impact: http://www.acxiomimpact.com

Special thanks to Topher Mohr and Alex Elena for the music.

Tom McCarty is the SVP of Sales Support and Business Development at Pipedrive, sales CRM and pipeline management software. He shares his thoughts on the current importance of sales motivation, how process fits into your sales strategy, compensation techniques, challenges with sales pipelines, and more!

Free 2 Month Trial: http://pipedrive.com/b2bnation

Special thanks to Topher Mohr and Alex Elena for the music.

Fawn Young is the Senior Marketing Strategist at WhatCounts, an email service provider that helps marketers send what counts. She shares her thoughts on email personalization, list hygiene, the importance of real-time data, MarketingSherpa Summit 2016, and more!

Michał Leszczyński is the Content Marketing Manager and Magdalena Ciszewska is the Enterprise Marketing Manager at GetResponse. They share their thoughts on the Thompson Holiday Travel Agency, relationship marketing, data implementation, MarketingSherpaSummit 2016, and more!

More info on GetResponse: http://www.getresponse.com

MarketingSherpa Summit: https://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016

Special thanks to Topher Mohr and Alex Elena for the music.