B2B Nation

B2B Nation

By B2B NationBusinessMarketing
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B2B Nation episodes

  • Pardot: Developing and Optimizing Content Themes
    Shannon Duffy is the VP of Marketing at Pardot. She shares her thoughts on content themes, landing page optimization, lead scoring, MarketingSherpa Summit, and of course marketing.
    Find out more about Pardot: http://www.pardot.com
    Special thanks to Topher Mohr and Alex Elena for the music.
    14 min
  • Epsilon: The Awkward Teenage Years of Omnichannel
    Dan McDermott is the Director of Product Marketing at Epsilon. He shares his thoughts on the state of email marketing, how omnichannel marketing has evolved, how marketers will change the customer experience in the next few years, MarketingSherpa Summit, and more!
    Find out more about Epsilon: http://www.epsilon.com
    Special thanks to Topher Mohr and Alex Elena for the music.
    14 min
  • The Economist: The Value in Magazine and Content Brands
    Paul Rossi is the President of The Economist Group, the leading source analysis on international business and world affairs. He shares his thoughts on the current state of the magazine, the growth of content platforms, and collaboration.
    Read more: http://technologyadvice.com/blog/marketing/creating-value-for-content-brands/
    Find out more about the Economist Group: http://www.economistgroup.com
    21 min
  • The Martin Agency: Simple and Surprising Ideas
    Danny Robinson is a Group Creative Director at The Martin Agency, an American advertising agency based in Richmond, VA. He shares his thoughts on the difference between advertising and marketing, the impact of the digital experience on consumers, and some of the greatest partnerships of all time.
    Find out more about the Martin Agency: http://martinagency.com
    20 min
  • Google: 1 Human Year = 7 Internet Years
    Lars Bastholm is the Global Chief Creative Officer at THE ZOO, Google’s creative think tank for brands and agencies. He shares his thoughts on the importance of partnership and collaboration, the growth of virtual reality, how technology has impacted advertising and marketing, and what it's like to be on the 4A's Partner Awards jury.
    Read more: http://technologyadvice.com/blog/marketing/expert-interview-what-the-internet-and-dog-years-have-in-common/
    Find out more about the Partner Awards: partnerawards.aaaa.org/
    15 min
  • Avangate: The Evolution of Commerce Automation
    Raj Badarinath is the VP of Marketing and Growth Services at Avangate. He shares his thoughts on the past, present, and future of commerce automation as well as revenue leakage and how to turn that into revenue uplift.
    Find out more about Avangate: http://www.avangate.com
    19 min
  • Kristina Halvorson: Content Strategy vs. Advertising
    Kristina Halvorson is the CEO of Brain Traffic. She shares her thoughts on her biggest takeaways from Content Marketing World, what brands should think about before developing content, and whether B2B and B2C companies should look at their content differently.
    Find out more about Brain Traffic: http://braintraffic.com
    9 min
  • Moz: The Impact of UX and SEO
    Rand Fishkin is the Wizard of Moz, Marketing Analytics Software for Search, Links, Social, and Brand. He shares his thoughts on the relationship between content and SEO, how Google algorithms are changing, and the future of content and SEO.
    Find out more about Moz: http://moz.com
    8 min
  • Sprinklr: Finding KPIs for Social ROI
    Jeremy Epstein is the VP of Marketing at Sprinklr, a social experience management platform. He shares his thoughts on leveraging social data for business transformation, real time personalization, the customer passion score, and more!
    Read more: http://technologyadvice.com/blog/marketing/expert-interview-series-problem-enterprise-point-solutions/
    Find out more about Sprinklr: http://sprinklr.com
    15 min

About B2B Nation

From the publisher's feed

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with…