Lars Bastholm is the Global Chief Creative Officer at THE ZOO, Google’s creative think tank for brands and agencies. He shares his thoughts on the importance of partnership and collaboration, the growth of virtual reality, how technology has impacted advertising and marketing, and what it's like to be on the 4A's Partner Awards jury.
Read more: http://technologyadvice.com/blog/marketing/expert-interview-what-the-internet-and-dog-years-have-in-common/
Find out more about the Partner Awards: partnerawards.aaaa.org/