B2B Nation

This podcast was recorded on site at the CEB Sales and Marketing Summit in Las Vegas, Nevada and dives into the Challenger Customer as well as the themes and trends from the conference. Guests include: Patrick Spenner, the Director of Strategic Initiatives for CEB's Marketing practice, Brent Adamson, Principal Executive Advisor at CEB, Nick Toman, Sales Practice Leader at CEB, and Jill Konrath, a frequent speaker, author, and influencer.

Read more: http://technologyadvice.com/blog/marketing/behind-the-scenes-insights-from-the-2015-ceb-sales-and-marketing-summit/

Find out more about the Challenger Customer: https://www.cebglobal.com/top-insights/challenger-customer.html

Maureen Flaherty is an email Marketing and Campaign Specialist at Pardot, B2B Marketing Automation software. She shares her thoughts on personas, the importance placed on lead scoring, content strategy, and more!

Find out more about Pardot: http://pardot.com

Malinda Wilkinson is the CMO at Salesfusion, a leading marketing automation platform for mid-sized B2B businesses. She sat down to share her thoughts on everything from the customer journey, lead scoring, and the importance of alignment between sales and marketing.

Read more: http://technologyadvice.com/blog/marketing/expert-interview-3-tips-nurturing-b2b-buyers/

Find out more about Salesfusion: http://salesfusion.com

Matthew Sweezey is author of Marketing Automation for Dummies, keynote speaker, and a marketing futurist. He shares his thoughts on personas, the future of marketing automation, and his upcoming book.

Check out Marketing Automation for Dummies: http://www.amazon.com/Marketing-Automation-Dummies-Mathew-Sweezey/dp/1118772229

Daniel Kushner is the Founder of Oktopost, social media management for B2B marketing. He sits down to share his thoughts on everything from social media ROI, employee advocacy, and the best time of day to post.

Find out more about Oktopost: http://oktopost.com

Cassie Lancellotti-Young is ‎EVP, Customer Success at Sailthru, omnichannel personalization and marketing automation software. She sits down to share her thoughts on everything from predictive marketing, omnichannel personalization, and why the "customer journey" is the wrong way to look at marketing.

Find out more at http://sailthru.com

Kaiser Mulla-Feroze is the CMO at Totango, software that coaches Customer Success teams one step at a time. He sat down to share his thoughts on everything from similarities with CRM, understanding operational models, and the future of CSM.

Read more: http://technologyadvice.com/blog/sales/why-customer-success-is-a-company-philosophy-not-just-a-job/

Find out more about Totango: http://totango.com

Robert Rose is the Chief Strategy Officer for the Content Marketing Institute. He shares his thoughts on some of the biggest takeaways from CMW this year, the future of live video, John Cleese, and more!

Find out more about the CMI: http://contentmarketinginstitute.com

...and Robert: http://robertrose.me

Ann Handley is the Chief Content Officer of MarketingProfs. She shares her thoughts on the difference between advertising and marketing campaigns, the resurgence of print, personas, and more!

Find out more about MarketingProfs: http://marketingprofs.com

...and Ann: http://www.annhandley.com

Joe Pulizzi is the founder of the Content Marketing Institute, a group looking to advance the practice of content marketing, through online education, print, and in-person events. He sits down to share his thoughts on everything from the three-legged stool, the importance of on-going series, as well as campaign-based advertising/marketing.

Read more: http://technologyadvice.com/blog/marketing/expert-interview-series-targeting-customers-sales-savings-sunshine/