B2B Nation

B2B Nation

By B2B NationBusinessMarketing
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B2B Nation episodes

  • Hubspot: Aligning More Than Sales and Marketing
    Emma Snider is the Section Editor for the HubSpot Sales Blog. She shares her thoughts on the importance of data, attribution, the growing strength of customers and more!
    Find out more about the Hubspot Sales Blog: http://blog.hubspot.com/sales
    14 min
  • Simply Measured: Using Social Media for Lead Generation
    Lucy Hitz is the Content Marketing Producer at Simply Measured, a leading social media analytics provide in-depth measurement and reporting. She shares her thoughts on how B2B marketers can learn from B2C, the most powerful social platforms for marketing, and making marketing attribution more clear.
    Find out more about Simply Measured: http://simplymeasured.com
    15 min
  • Sujan Patel: Growth Hacking Your Content Marketing
    Sujan Patel is the Co-Founder of ‎Content Marketer and Narrow.io. He shares his thoughts on growth hacking, some trends in content marketing, and the importance of building your personal brand.
    Find out more about ContentMarketer.io: https://contentmarketer.io
    ...and Sujan: http://sujanpatel.com
    17 min
  • Mailigen: Data In Email Marketing Campaigns
    Janis Rose is the Co-Founder of Mailigen, a SaaS company looking to help users create responsive email campaigns, get feedback using online surveys, save time setting up autoresponders.. He shares his thoughts on data in email marketing including the most useful data to pull from campaigns, whether or not too much data can be bad, and how much of your email marketing should be driven by data.
    Find out more about Mailigen: https://mailigen.com
    14 min
  • Woopra: Leveraging Real-Time Customer Data
    Natalie Issa is the Marketing Director at Woopra, software that helps track customers' web and mobile activity, forms, and emails, all in one place with customer analytics. She shares her thoughts on whether or not data deserves to be a buzzword, the best kind of data for marketers, and the importance of real-time data.
    Find out more about Woopra: https://woopra.com
    15 min
  • NewsCred: Creating More Engaging Content
    Michael Brenner is the Head of Strategy at NewsCred, a leading content marketing platform. He shares his thoughts on why creating engagement content is still so difficult, the importance of research and storytelling, and how visuals fit into the engagement equation.
    Find out more about NewsCred: https://newscred.com
    11 min
  • Nimble: Taking the Social Out of CRM
    Jon Ferrara is the CEO of Nimble, a solution offering small businesses features of high-end CRM systems combined with the power of social media. He shares his thoughts on 2015, how social fits into CRM, and the importance of relationships.
    Find out more about Nimble: https://nimble.com
    21 min
  • Infer: Artificial Intelligence for B2B Marketers
    Sean Zinsmeister is the Director of Product Marketing at Infer. He shares his thoughts on personalization at scale, how AI assists employees and improves the customer experience, how B2B marketers can make the most of segmentation, and more!
    Find out more about Infer: http://infer.com
    18 min
  • KarmaCRM: The Resurgence of Cold Emailing
    Brandon Sellers is the Head of Sales at KarmaCRM, web based small business CRM software. He shares his thoughts on cold emailing best practices, common faux pas, tips and tricks for pre-targeting, and more!
    Find out more about KarmaCRM: http://karmacrm.com
    16 min

About B2B Nation

From the publisher's feed

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with…